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Month: September 2020


Will your company be our next happy PPC client ?

Image of magnifying glass looking at the Google logo - this is to show we are 'delving deeper' into Google Ads keyword quality score

How Quality Score Works

By Rory Bettany / September 23, 2020

Table of contents What Does Quality Score Mean? How Quality Score Works: The Basics How Quality Score Works – Types…

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Image showing a group of people - you are now able to use In-Market and Affinity Audiences to segment out people and find the correct people to target with your PPC spend - rather than showing as to everyone

How Do In-Market and Affinity Audiences Work?

By Matt Ramsay / September 23, 2020

Table of contents What are In-Market Audiences? Finding Affinity Audiences How do Affinity and in-market audiences work? Learn How In-Market…

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Image showing someone buying products from the internet this Black Friday

Black Friday PPC Planning 2020

By Dan / September 18, 2020

Table of contents Create Specific Black Friday Campaigns Update Shopping Ads With Your Black Friday Offers Focus on Your Search…

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Image showing top three podium - improving your ad rank will help you get better results from your Google Ads spend

Ad Rank and Impacting Factors

By Kate Graham / September 16, 2020

Table of contents The value of the ad rank Factors that impact the ad rank Bid amounts, the auction competitiveness,…

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Image of Google Logo

Google adds new digital services taxes in the UK

By chris / September 16, 2020

Table of contents What Is The New Digital Services Tax & Why Is Google Increasing its Cost to You? Who…

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