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Month: December 2020

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Will your company be our next happy PPC client ?

Image showing a shop sign that says 'open' - is your business as open for business as you would like it to be? Remarketing should be a huge part of your business ad spend

How Remarketing Works in PPC & Why It Should Be Used

By Matt Ramsay / December 17, 2020

Table of contents How remarketing works Types of remarketing Why remarketing should be used Increase reach with effective targeting Boost…

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Image showing a dog with business glasses on working at a laptop - Google Ads vs Microsoft Ads – What are the key differences

Google Ads vs Microsoft Ads – What are the key differences?

By Matt Ramsay / December 16, 2020

Table of contents What are Google Ads and Microsoft Ads? Google Ads Microsoft Ads Google Ads vs Microsoft Ads –…

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Image showing two computer screens showing the difference in Smart Campaigns and Gogle Ads Normal Campaigns - Pro Vs Beginner

Smart Campaigns: The Limitations of Smart Campaigns

By Kate Graham / December 16, 2020

Table of contents What are “smart” ad campaigns? The limitations of smart ads campaigns Lack of control Only a single…

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Image showing the Google app on a phone - to signify this article is about Google the search engine

Why You Shouldn’t be Searching for (and Clicking) Your Own Ads

By Kate Graham / December 10, 2020

Table of contents Clicking your own ads wastes your budget Searching for your own ad can impact daily budget restrictions…

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Image showing a compass - this is to show that we have 10 ideas of why your ads are not showing on Google Ads - we will help you!

10 Reasons Why Your Google Ads Aren’t Showing

By Kate Graham / December 9, 2020

Table of contents Check your account and billing information Double check the status of your ads Issues with your keywords…

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Image showing an engine warning light to signify that LPE is very important Find out How to Improve Your Landing Page Experience

Landing Page Experience How to Improve It The Right Way

By Rory Bettany / December 9, 2020

Table of contents What is Landing Page Experience? How to Improve Landing Page Experience Engagement Speed Mobile-Friendliness Deep Dive: How…

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Image of lady looking at a sign that says 'Check This Out' as this blog goes into detail on the Benefit of Dynamic Search Ads in Google Search Campaigns

Dynamic Search Ads The Benefit of Dynamic Search Ads in Google Search Campaigns

By Stephen Browne / December 9, 2020

Table of contents What are Dynamic Search Ads? Benefits of Dynamic Search Ads How to get the best out of…

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Image showing an auction hammer - this is because this article is on how Google works out how much you pay in its PPC auction

How Do PPC Auctions Work – A Beginner’s Guide

By Matt Ramsay / December 9, 2020

Table of contents How do PPC Auctions Work? The Auction Process: What is Quality Score? What about Ad Rank? What…

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Image showing tiles that read out the word 'November' as this blog article is on PPC News November 2020

PPC News November 2020 – PPC Geeks Monthly Updates

By Dan / December 1, 2020

Table of contents Presenting the New Google Analytics TrustPilot Ads: How and Does TrustPilot Impact Your Ads? 9 Tips for…

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Ali Gammack
Marketing Manager, SkyParkSecure

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