Kate Graham
Client Services Director
Kate has 10+ years' experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management
Will your company be our next happy PPC client ?
Kate Graham - Client Services Director
Kate Graham has 10+ years' experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management, Kate has worked with businesses across all industry sectors to deliver successful digital media solutions within time and budget.
Having lived overseas for several years as well as worked for a global media agency, Kate has international market experience and worked with an array of clients from SMEs to multi-national corporations, managing budgets big and small.
Kate is responsible for the end-to-end management of accounts moving from vision and strategy to hands-on implementation. As well as being the day to day point of contact for clients.
Superpower
Animal Morphing - I'd love to be able to transform into animals as well as adopt their ability and traits
Claim to fame
I've lived overseas - 7 months in South Korea ?? and 5.5 yrs down under in 'Straya ??
Brew making skills
I know how to use a kettle
I used to be in the Territorial Army
Touching the Void by Joe Simpson
Don't really have one. My favourite Christmas movie though is 'Elf'
Kate Graham, Client Services Director
My favourite thing to do when I'm not in work:
Climb and Travel
My favourite sports team
Erm England whenever they are playing ....I don't follow sport unless its the football/rugby World Cup
My favourite drink
Coffee
My specialist subject
Health and fitness (as well as a PPC geek I'm also a certified Personal Trainer)
Get to know the rest of your team
Recent Blogs from Kate G
Google March 2024 Update
The Google March 2024 Update is Google’s commitment to improving the quality of its search…
The Digital Markets Act (DMA) Impact on Google Advertisers in the European Economic Area (EEA)
At the end of 2022, the European Commission designated Google as a ‘gatekeeper’ under the…
GA4: Key Differences from UA3
Unless you are new to the marketing industry, you will be all too well aware…
Scaling Your Business: 5 Strategies for Sustained Growth
Businesses have been experimenting with more creative ways of reaching new audiences, staying relevant and…
New Dimensions & Metrics for GA4
Google Analytics 4 audience builder has gained six new dimensions and metrics. The new metrics…
GA4 Launches New Custom Funnel Reports
GA4 custom funnel reports have landed, helping you identify steps in your sales funnel that…
PPC Geeks Pleased to be Named a Top eCommerce Marketing Company on Clutch
I am excited to announce that PPC Geeks has been named a top eCommerce marketing…
Top 5 Features in Google Analytics 4
Google Analytics 4 may not be your favourite platform, but there are a few features…
4 New Amazon Advertising Features
Table of contents Amazon Advertising: Reward Sponsored Display Ads Sponsored Display Video Creative Amazon Advertising:…
The Ultimate Guide to Amazon Advertising
Table of contents Amazon Advertising: What Are Sponsored Product Ads? Amazon Advertising: What Are Sponsored…
Why Google Analytics 4 Mitigation Should be a Priority
Table of contents Google Analytics 4 Mitigation: 3 Important reasons to migrate to GA4 right…
Amazon Launches Beta Test of New Amazon Marketing Stream
Table of contents Why is Amazon Marketing Stream Important? What is Amazon Marketing Stream? PPC…
How to Prepare Your Ads for Amazon Prime Day
Table of contents Amazon Prime Day: Test Your Ads Ahead of Time Amazon Elite Day:…
Google Ads Performance Max Campaigns
Table of contents What Are Performance Max Campaigns? What Are the Benefits of Performance Max?…
Enhanced Conversions Explained: What You Need to Understand
Table of contents What is Google Enhanced Conversions? How Does Google Enhanced Conversions Work? What…
Google Announces a Universal Analytics Sunset for July 2023 in Favour of Google Analytics 4
Table of contents Why Have Google Announced a Universal Analytics Sunset? When Will Google’s Universal…
Amazon Sponsored Display Ads: Amazon Advertising Solutions Recap
Table of contents Amazon Sponsored Display Ads: Grow Your eCommerce Business With Amazon Ads Amazon…
Amazon Advertising Solutions – Amazon Sponsored Display Ads
Table of contents What Are Amazon Sponsored Display Ads? Why Use Amazon Paid Display Ads?…
Amazon Advertising Solutions — Amazon Sponsored Brands
Table of contents What are Amazon Sponsored Brands? Why Use Amazon Sponsored Brands? Amazon Sponsored…
Amazon Advertising Solutions – Amazon Sponsored Products
Table of contents What Are Amazon Sponsored Products? Where Do Amazon Sponsored Products Appear? The…
Grow Your eCommerce Business With Amazon Ads
Table of contents What Are Amazon Ads? Benefits of Amazon Ads UK Amazon Ads: Amazon’s…
Advertising Agent: Google Ads Introduces Conversion Goals, Tag Assistant and Explanations for Search Campaigns
If you are an advertiser, then it is important you understand that Google Ads is introducing a multitude of new actions and troubleshooting tools including conversion goals, Tag Assistant and explanations for Search Campaigns.
What are Performance Max Campaigns?
Table of contents What Are Performance Max Campaigns How Do Performance Max Campaigns Work? Who…
POAS Tracking for your eCommerce Brand
Table of contents What is POAS Tracking? How POAS Tracking Improves Your Marketing Output Implement…
A Guide to Smart Bidding & Budgeting During the Christmas Season
Table of contents Budgeting and Smart Bidding During the Christmas Season: Choosing the Right Strategy…
Improvements to Google’s Broad Match
Table of contents Broad Match: Language Expansion Broad Match: Location Specificity Improvements Broad Match: Query…
7 Best Practices to Increase ROI with Google Ads
Table of contents Google Ads Best Practices: Define Your Objective Google Ads Best Practices: Build…
Google Smart Display Campaigns: How They Work & How to Use Them Successfully
Table of contents What Are Smart Display Campaigns? When Should You Use Smart Display Campaigns?…
Smart Bidding: How to Bid Like a Pro in Google Ads
Table of contents Smart Bidding: Patience is Key Smart Bidding: Stop Making Continuous Major Changes…
Google Smart Shopping: Best Practices
Table of contents What is Google Smart Shopping? Be Aware of Data Integrity Target All…
Conversion discrepancies between Google Ads and Google Analytics
Table of contents Conversion Discrepancies Google Ads and Analytics: Different attribution models Different conversion date/time…
Why You Shouldn’t be Searching for (and Clicking) Your Own Ads
Table of contents Clicking your own ads wastes your budget Searching for your own ad…
10 Reasons Why Your Google Ads Are Not Showing
Table of contents Check your account and billing information Double check the status of your…
Conversion Tracking the Difference between Google Ads and Analytics
Table of contents The Difference Between Google Ads and Analytics – Learn all you need…
Brand Bidding: To Bid or Not To Bid
Table of contents What is a Branded Search Term? Should You Bid on Your Own…
Page Load Speed: Why It Matters & How to Improve it Today
Table of contents What Is Page Speed? Why Page Speed Matters Page Load Speed: Why…
Ad Rank and Impacting Factors
Table of contents The value of the ad rank Factors that impact the ad rank…
PPC Geeks Awarded a Top Amazon Ads Agency 2019
PPC Geeks Named a Top Amazon Ads Agency PPC Geeks are excited to announce that…
Business Expansion Plan: How to Create & Execute Your Plan
Business expansion isn’t something that just happens. It’s not a case of simply hiring more…