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The Upcoming Google Ads Unified Advertiser Verification Programme
Table of contents Changes Made to Google’s Advertiser Verification Programme ‘About Your Business’ Section Verification Timeline Business Operations Verification Why…
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Data-Driven Attribution Will Soon be the Default Attribution Model for all New Google Ads Conversion Actions
Table of contents How a Data-Driven Attribution Model Works The Benefits of a Data-Driven Attribution Model Can You Opt Out…
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Display Ads The All You Need To Know Guide
Table of contents Display Ads What Are Display Ads? Why Use Display Ads? When Did Display Ads Start? Why You…
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Expanded Text Ads Will be Sunset in June 2022
Table of contents Expanded Text Ads and Repurposing Content Why the Expanded Text Ads Sunset Announcement is Important What to…
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Optimised Targeting: Google Ads’ New Optimised Targeting Explained
Table of contents How Optimised Targeting or ‘Signal’ Works How to Use Optimised Targeting Why is Optimised Targeting Important? PPC…
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Smart Bidding: All New Google Ads Smart Bidding Features
Table of contents New Google Ads Smart Bidding Features to Help You Reach Your Objectives Smart Bidding Top Signal Changes…
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Google May Suspend Merchant Websites Due To Inaccurate Availability
Table of contents What is Google’s New Inaccurate Availability Policy? How Can You Breach Google’s New Inaccurate Availability Policy? Use…
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ALL BAMBOO – LANDING PAGE REVIEW
landing page reviews: As part of our client management process here at PPC Geeks, we conduct reviews of our client’s…
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Ad Copy Testing: How and Why PPC Geeks Conduct Rigorous and Data Driven Ad Copy Testing
Table of contents Let’s Start with the ‘How’ The Initial Build Use Ad Level Labels Monitor at Regular Intervals Make…
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New Google Merchant Center Product Data Specifications
Table of contents New Changes to Google Merchant Centre Upcoming Changes to Google Merchant Center Google Merchant Center = Are…
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