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Google Ads Conversion Lag 300x214 - Expanded Text Ads Will be Sunset in June 2022

Expanded Text Ads Will be Sunset in June 2022

By Stephen Browne / September 7, 2021

Table of contents Expanded Text Ads and Repurposing Content Why the Expanded Text Ads Sunset Announcement is Important What to…

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Image showing a dart board to show this article is about Optimised Targeting: Google Ads’ New Optimised Targeting option

Optimised Targeting: Google Ads’ New Optimised Targeting Explained

By Stephen Browne / July 26, 2021

Table of contents How Optimised Targeting or ‘Signal’ Works How to Use Optimised Targeting Why is Optimised Targeting Important? PPC…

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Image showing the New Google Ads Smart Bidding Features to Help You Reach Your Objectives

Smart Bidding: All New Google Ads Smart Bidding Features

By Stephen Browne / July 12, 2021

Table of contents New Google Ads Smart Bidding Features to Help You Reach Your Objectives Smart Bidding Top Signal Changes…

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Google May Suspend Merchant Websites Due To Inaccurate Availability

By Stephen Browne / July 1, 2021

Table of contents What is Google’s New Inaccurate Availability Policy? How Can You Breach Google’s New Inaccurate Availability Policy? Use…

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ALL BAMBOO - LANDING PAGE REVIEW

ALL BAMBOO – LANDING PAGE REVIEW

By Stephen Browne / May 5, 2021

landing page reviews: As part of our client management process here at PPC Geeks, we conduct reviews of our client’s…

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Ad Copy Tests How and Why PPC Geeks Conduct Ad Copy Testing 300x225 - Ad Copy Testing: How and Why PPC Geeks Conduct Rigorous and Data Driven Ad Copy Testing

Ad Copy Testing: How and Why PPC Geeks Conduct Rigorous and Data Driven Ad Copy Testing

By Stephen Browne / April 23, 2021

Table of contents Let’s Start with the ‘How’ The Initial Build Use Ad Level Labels Monitor at Regular Intervals Make…

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Image showing a lady in a shopping trolley - this is to show that this post is about New Google Merchant Center Product Data Specifications

New Google Merchant Center Product Data Specifications

By Stephen Browne / April 12, 2021

Table of contents New Changes to Google Merchant Centre Upcoming Changes to Google Merchant Center Google Merchant Center = Are…

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Image showing an Apple iPhone with the new iOS14 Update screen

The New Apple iOS14 Update and What it Means For Your Facebook Ads

By Stephen Browne / April 8, 2021

Table of contents Why is the iOS14 Update Such a Problem for Facebook Ads? Facebook Ads, User-Generated Data and iOS14…

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Image showing a passport as you will need to provide Google identification of who you are in it new release

Google Ads to Begin Identity Verification

By Stephen Browne / March 17, 2021

Table of contents How does Google Ads Identity Verification Work? How Does Google Use Your Information? Restricted Content & Advertiser…

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Image showing Keyword Match Type Change - Google Ads to Phase Out BMM & Expand Phrase Match

Google Ads to Phase Out BMM & Expand Phrase Match

By Stephen Browne / March 16, 2021

Table of contents What Were BMM and Phrase Match before the change? Google Ads to Phase Out BMM: What Will…

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