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What Are Conversion Attribution Models in Google Ads

Table of contents Conversion Attribution Model: Last-Click Conversion Attribution Model: First-Click Conversion Attribution Model: Linear…

Author

March 19, 2021

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Google Ads Starts Identity Verification - Blog

Google Ads to Begin Identity Verification

Table of contents How does Google Ads Identity Verification Work? How Does Google Use Your…

Author

March 17, 2021

Stephen Browne

Stephen has been working in the Pay Per Click Advertising Industry for over 10 years, managing hundreds of Google, Bing and Facebook accounts.

7 Ways to Make a Great PPC Landing Page

Table of contents 7 Ways to Make a Great PPC Landing Page What Is a…

Author

March 16, 2021

Matt Ramsay

Matt is an experienced digital marketer and data lover. Having worked in both client side marketing teams and as part of an agency, Matt knows the best of both worlds.

Google Ads to Phase Out BMM & Expand Phrase Match

Table of contents What Were BMM and Phrase Match before the change? Google Ads to…

Author

March 16, 2021

Stephen Browne

Stephen has been working in the Pay Per Click Advertising Industry for over 10 years, managing hundreds of Google, Bing and Facebook accounts.

Responsive Search Ads: The New Default Google Ad Type

Table of contents What does it mean for advertisers? What are Responsive Search Ads? Best…

Author

March 11, 2021

Stephen Browne

Stephen has been working in the Pay Per Click Advertising Industry for over 10 years, managing hundreds of Google, Bing and Facebook accounts.

Max Jones joins the PPC Geeks team as an Account Manager

PPC Geeks appoints team member Max Jones as Account Manager We are very excited…

Author

March 5, 2021

Max Jones

LinkedIn Ads Tutorial: How to Create Your First LinkedIn Campaign

Table of contents The types of people you can target Where the ads show Campaign…

Author

March 2, 2021

Stephen Browne

Stephen has been working in the Pay Per Click Advertising Industry for over 10 years, managing hundreds of Google, Bing and Facebook accounts.

Paid Media Recap – February 2021

Table of contents Google Ads Paid Media February 2021 Phrase Match Keywords are Now Default…

Author

March 1, 2021

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.