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Pipestock Ecommerce Case Study

Pipestock: 29% increase in Revenue

Search and Remarketing

The Brief:

Pipestock is an industrial trade supplier. They supply products such as: pipes, fittings, valves, hoses, water meters and pipeline ancillary products.

This client chose to work with PPC Geeks to get the most out of their fixed monthly advertising budget. They wanted us to increase both their Revenue and ROAS figures. And improve year-on-year stats across their Google Ads account.

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Increase in Revenue

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Increase in ROAS

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Increase in Click Through Rate

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Decrease in Bounce Rate

“Stephen and the rest of the team have been outstanding. Incredibly knowledgeable and quick to respond to any questions/updates we have. They are always very proactive to keep our campaigns performing to their best. We’ve had some fantastic results since working with them and would highly recommend them to anyone looking to take their PPC to the next level”

“We have achieved 20+% improvements in both ROAS and Revenue over the past three months and are looking to continue this into the new year. This account is all about finding those marginal gains that come after in-depth data analysis and experience. There is a great working relationship that allows for frank discussion and feedback.”

Increase in Revenue: 29%

Increase in Click Through Rate: 54%

Increase in ROAS: 20%

Decrease in Bounce Rate: 41%

Company Bio:

Pipestock is a technology company. They distribute industrial pipe systems and associated products from leading brands and manufacturers. Supplying products such as: pipes, fittings, valves, all kinds of hoses. As well as connectors, meters & gauges and pipeline ancillary products.

The company is known for treating customers, employees and suppliers with fairness and integrity. They have also minimised environmental impact in many different ways.

The company has four key values that we endeavour to keep at the centre of everything they do. Those values are; Ambitiousness, Caring, Demanding and Honesty.

"We hope this gives you an idea of what makes Pipestock who we are.”

Pipestock Ecommerce Case Study

How we did it:

Made all ads and sitelinks as relevant to the product(s) being advertised as possible.

Added hundreds of new negative keywords to reduce the amount of unnecessary clicks.

Tested different automated bid strategies to find the ones that provided the best results.

Added bid adjustments to devices, audiences, locations and days & times.

Assigned the monthly ad budget to the campaigns providing the best returns.

Produced bespoke weekly and monthly reports allowing both parties to analyse the data and make informed decisions.

"Stephen and the rest of the team have been outstanding. Incredibly knowledgeable and quick to respond to any questions/updates we have. They are always very proactive to keep our campaigns performing to their best. We’ve had some fantastic results since working with them and would highly recommend them to anyone looking to take their PPC to the next level”

stephen

~ Dominic Snook - Ecommerce Manager.

See More of the PPC Geeks Case Studies

Happy Clients

We have definitely seen massive growth in the sales on our website. PPC Geeks managed to implement advanced campaigns that can enable us to maximize our return on ad spending. We also love their monthly reports, with solid recommendations along with the live dashboard in case we want to check results anytime

Abdul Thadha
Managing Director, Books2Door

Every campaign they run is built strategically and methodically with a real focus on gathering and acting on data. This has been really refreshing for me as it integrates perfectly with how we run the other parts of our online business.

Ali Gammack
Marketing Manager, SkyParkSecure

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