Marketing

Why Is Marketing Important? 5 Reasons for Your Business

PPC Geeks Blog - Why Is Marketing Important 5 Reasons for Your Business

No matter who you are or what you do, if you’re running a business, you need marketing. But why is marketing important? Because without it your customers will struggle to find your business, and you’ll have no control over how your brand is perceived. A good marketing strategy won’t just help you to find and…

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Business Tip of the Month: Setting Goals With Your Teams

PPC Geeks Blog - Business Tip of the Month Setting Goals With Your Teams

Setting clear team goals, realistic targets and rewards can build team spirit and motivation helping you reach and exceed milestones. It’s important that your team goals align with the organisation’s goals and values. If you haven’t already set your organisational goals, then we suggest starting there. SWOT analysis identifies your organisational Strengths, Weaknesses, Opportunities and…

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GDPR Compliance Checklist: Is Your Website Compliant?

PPC Geeks Blog - GDPR Compliance Checklist Is Your Website Compliant

With Halloween upon us, let us help you avoid a website GDPR nightmare. General Data Protection Regulation (GDPR) was introduced by the EU on the 25th of May 2018. Individuals were given the right to access their data, decide how it is used and when it is deleted. But we’re leaving the EU right? That…

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Christmas Marketing Strategies for Ecommerce Websites

PPC Geeks Blog - Christmas Marketing Strategies for Ecommerce Websites

Shh. Do you hear that? That’s the sound of sleigh bells in the distance. via GIPHY Yes, no matter what time of year you’re reading this, the fact remains: Christmas is fast approaching, and the earlier you work on your Christmas marketing strategy, the better your business will perform at the most wonderful time of…

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Marketing Tip of the Month: The Power of Copywriting

PPC Geeks Blog - Marketing Tip of the Month The Power of Copywriting

Copy can be make or break. The right copy can overcome obstacles. The wrong copy can create them where you didn’t even exist. Some even claim that your copywriter is the most important person in your entire business. But with great power comes great responsibility! We need to take time to make sure that our…

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Market Development: Strategies & Examples to Grow Your Business

PPC Geeks Blog - Market Development Strategies & Examples to Grow Your Business

The market never sits still! Customer tastes, perceptions and expectations are changing all the time. Market development is important for two reasons. First, it helps ensure that your business can always remain relevant in this ever-shifting landscape. Second, it can give you a considerable edge over your competitors. In fact, if you do your market…

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Business Tip of the Month: How to Correctly Calculate ROI

PPC Geeks Blog - Business Tip of the Month How to Correctly Calculate ROI

Turnover is vanity, profit is sanity and cash flow… well, that can be a whole different problem. That’s why, when investing, we need to make sure that we are making a profit! More importantly, we need to calculate that profit correctly. Luckily, there’s a handy little formula to calculate our return on investment (ROI). But…

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13 Ways to Get More Traffic to Your Company Website

PPC Geeks Blog - 13 Ways to Get More Traffic to Your Company Website

It’s one thing to get more traffic to your site. What you really want to do is attract the right kind of traffic to your site. It’s all very well encouraging 7,000 people a month to visit your company’s page. But if none of those 7,000 people will ever be interested in working with you,…

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3 Essential Ways to Grow Your Business Online

PPC Geeks Blog - 3 Essential Ways to Grow Your Business Online

How do you grow your business online? It’s not enough to simply launch a website and hope for the best. This ain’t no field of dreams. If you build it, they won’t necessarily come. via GIPHY Finding success online is an ongoing job. It takes a lot of work. For long-term sustainable success, you need…

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Buyer Personas: What are They and How to Create Them

PPC Geeks Blog - Buyer Personas What are They and How to Create Them

What do you think about when you think about your customer? Or to put it another way, who do you think about when you think about your customer? Are they male or female? Young or old? Are they wearing a sensible tank top or a radical t-shirt with a neon fire-breathing dragon on it? What…

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