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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Will You Be Our Next Happy PPC Ads Client?

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Business professional reviewing digital marketing analytics.

A Comprehensive Guide: How Do I Run an Ad Audit Effectively?

Running an effective ad audit can feel a bit daunting, but it’s essential for keeping your campaigns on track. Think of it as a regular check-up for your advertising efforts. Just like you wouldn’t skip a health check, you shouldn’t overlook the health of your ads. An audit helps you spot inefficiencies, maximise your budget,…

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An informative and visually appealing illustration on PPC advertising basics, featuring symbols of digital ads, clicks, money, and conversion metrics, designed to simplify key PPC concepts for beginners.

PPC Advertising Basics: Key Terms and Concepts

Explore PPC advertising basics, key terms, and concepts to enhance your digital marketing strategy effectively.
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November 6, 2024

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

A digital marketer presents the effectiveness of PPC ads, asking Do People Really Click on Online PPC Ads, with data charts and visuals on-screen.

Do People Really Click on Online PPC Ads?

Join Dan of PPC Geeks, as he unpacks one of the frequently asked questions in digital advertising: Do People Really Click on Online PPC Ads?
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November 5, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Google Ads introduces New Features for Performance Max with enhanced reporting tools, enabling advertisers to segment asset group performance effectively.

Google Ads Introduces Exciting New Features for Performance Max

Google Ads has launched new features for Performance Max campaigns, including Page-specific Assets for tailored ad creatives.
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November 5, 2024

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

A sleek, minimalist workspace with a laptop displaying a WordPress dashboard, highlighting themes, plugins, and SEO settings. Perfect for those aiming to customise and optimise their WordPress website design.

WordPress Tips and Tricks: Enhance Your Website

Discover essential WordPress tips to enhance your website's design, SEO, security, and performance effectively.
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November 5, 2024

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

PPC News October 2024 featuring digital marketing icons like charts, budget symbols, and seasonal autumn leaves to represent monthly updates for marketers.

PPC News October 2024 Roundup: Key Insights for Smarter Ad Campaigns

Stay updated with PPC News October 2024: top budget tips, customer-centric marketing, LTV insights, and Google’s ad spend growth.
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November 1, 2024

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

Business professionals in a modern office setting discuss strategies to avoid mistakes in PPC budget allocation.

Top 3 Mistakes in PPC Budget Understanding and How to Avoid Them

Discover the top 3 mistakes in PPC budget understanding and learn how to avoid them for better campaign success.
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October 31, 2024

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

A digital marketing workspace focused on PPC optimisation, featuring a computer screen with PPC metrics like click-through rates, ROI, and audience reach, along with surrounding strategy notes.

PPC Optimisation Tips: Maximising Your ROI

Discover essential PPC optimisation tips to enhance your ROI and improve campaign performance effectively.
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October 31, 2024

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Dan from PPC Geeks presenting on Lifetime Value in a modern office setting, explaining how understanding customer revenue growth can impact marketing strategies.

Understanding Lifetime Value (LTV): A Key Metric for Business Success

Explore the concept of Lifetime Value (LTV) with Dan from PPC Geeks. Learn how to calculate LTV and its significance in marketing strategies.
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October 30, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Illustration showing the growth of Google ad spend in response to AI advancements, with icons representing Google Shopping Ads, Performance Max campaigns, and major retailers.

Google Ad Spend Grows Despite AI Changes

Google ad spend shows resilience with an 11% YoY increase in Q3 2024, despite AI changes, indicating adaptability in digital advertising.
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October 30, 2024

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

A UK PPC agency team collaborates in a modern office environment, showcasing essential qualities to look for in a UK PPC agency, such as expertise, teamwork, and strategic focus, with London's skyline in the background.

Data Whisperers & Conversion Champions: 5 Qualities to Look for in a UK PPC Agency

Discover five essential qualities to look for in a UK PPC agency for effective data-driven marketing and to maximise ROI.
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October 29, 2024

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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