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Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Digital Marketing

Managing PPC marketing for a UK Shopify Store on a laptop in an office

Mastering the Art of Scaling Your UK Shopify Store with Facebook Ads and PPC in 2025

Learn how to scale your UK Shopify store in 2025 using Facebook Ads and PPC strategies to boost sales, attract customers, and thrive online.
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April 22, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Courtroom with a judge’s gavel and a digital display of Google, representing the legal ruling against the Google Ad Tech Monopoly.

Federal Judge Declares Google Ad Tech Monopoly Illegal

A judge rules against Google's illegal Google ad tech monopoly, marking a major win for antitrust regulators.
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April 21, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

Diverse professionals in a business meeting discussing digital ads.

Observing the Giants: Insights from the Winners in Digital Ads Strategy

In the fast-paced world of digital advertising, understanding the strategies of leading brands can provide invaluable insights for marketers. This article, titled “Observing the Giants: Learning from the Winners in Digital Ads,” explores the evolving landscape of digital advertising, highlighting successful campaigns, innovative targeting methods, and the role of creativity in crafting effective ads. By…
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April 21, 2025

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

Diverse team collaborating in a sustainable business environment.

Maximising ROI: Innovative Approaches for Sustainable Growth in 2025

As we approach 2025, businesses are increasingly focusing on sustainable growth strategies that not only drive profits but also consider environmental and social impacts. Maximising ROI in this context means adopting innovative approaches that balance immediate financial returns with long-term sustainability goals. In this article, we’ll explore various strategies to enhance returns while ensuring that…
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April 20, 2025

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

A professional analysing PPC data in a modern office.

Exploring the Question: Is PPC a Good Career Choice in 2025?

As we look ahead to 2025, the landscape of digital marketing continues to shift, and one area that stands out is Pay-Per-Click (PPC) advertising. With the rise of e-commerce, the integration of artificial intelligence, and an ever-growing demand for online visibility, many are asking: is PPC a good career? This article explores why a career…
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April 18, 2025

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

Robot and human in a modern business environment.

Is AI Good or Bad? Unpacking the Dual Nature of Artificial Intelligence in Today’s Society

Artificial Intelligence (AI) is a hot topic these days, and opinions on it are pretty divided. Some folks see it as a tool that can solve our biggest problems, while others worry it’s a recipe for disaster. The truth is, AI has both its ups and downs, and it’s essential to look at both sides…
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April 17, 2025

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

Modern workspace displaying Google Ads dashboards and digital marketing tools, illustrating efforts to address Ad Violations in India

Google Takes Strong Action Against Ad Violations in India, Suspends 2.9 Million Accounts

Google cracks down on ad violations in India, suspending 2.9M accounts and removing 247M ads in 2024 to ensure a safer online environment.
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April 17, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

A man and woman in a business setting having a focused discussion with a laptop in front of them and a performance chart visible in the background.

Determining the Right Fee: How Much Should I Pay Someone to Manage My Google Ads?

Get the best tips on how to manage my Google Ads effectively and understand management costs like flat fees and hourly rates.
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April 16, 2025

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

Business professional analysing digital data on a laptop.

Understanding How Google PPC Works: A Comprehensive Overview

Learn about Understanding How Google PPC Works and how it drives targeted traffic to boost your online visibility.
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April 15, 2025

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

Shopping carts and products in a digital marketplace.

Temu Withdraws From Google Shopping Ads Amid Cost Pressures

Temu withdraws from Google Shopping as of April 9, 2023. Learn how rising costs impact this e-commerce platform's strategy.
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April 15, 2025

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

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