Free Google Ads Audit

Free Google Ads Audit, Why You Need One !

Get your Free Google Ads Audit to find out how Google Ads account stacks up against the best in the business, just book your free Google Ads Audit today! Your manually reviewed Google Ads Account Audit costs nothing and you are under no obligation to use us to fix any issues we find. What's not to like about that?

About Getting Your Free Google Ads Audit:

We understand that as a business owner or Marketing Director you need to cut through the fluff and sales jargon to what matters.

Our 100% free Google Ads audits are designed to do just that. Rest assured that getting your Free Google Ads Audit is probably the best thing you can do for your company this year.

Our detailed audits are manually created, often extending to 30 pages of in-depth analysis of your Google Ads performance.

Your free audit (which is unique to your Google Ads account) helps lift the lid on the numbers and show you in plain English what is and isn't working, what could be improved and where you are just throwing money down the drain.

Our Geeks complete your audit themselves so it's conducted by humans not computers and will detail how making changes will improve the results you get. It's then up to you on who you decide to do the work (yes, it's that simple).

Google Ads is a very specialist field of digital marketing. You should look to partner with a dedicated specialist PPC agency that has a proven track record of getting the best results for their partners.

You should look to leverage this insider knowledge to give the competitive edge against your competitors.

What You Can Expect In Your Free Google Ads Audit

You can expect clear and frank advice on many aspects of your account, from long term issues that will have cost lots of budget, right through to short term issues that can be fixed easily. Your Free Google Ads Audit will go into a good level of detail, these are usually 20+ pages long.

What to Expect From Getting Your Free Google Ads Audit:

All of our Free Google Ads Audits are unique to each ads account and, as such, will have natural variations on the elements we investigate and report back on depending on what we find. Below is a guide on some of the basic areas our highly knowledgable PPC Geeks are likely to look at when conducting and constructing your free Google Ads Audit:

1. Free Google Ads Audit (30+ Pages)

2. Executive Summary

This will give you a high-level summary of the account and our findings, in easy to understand language that will clearly show the health of your account - based from our findings in the Free Google Ads Report.

3. Overall Audit Score

This is your accounts unique audit score and is represented as a score out of 100. This should show you at a glance how well your account is doing against the elements reviewed in your Google Ads account.

4. Introduction

This sets out some of the points we have used to baseline for the free ads audit.

5. Account 12 Month Statistics

This highlights what has been going on in your account over the previous 12 months with top-level results.

6. Past 12 Month Deep Dives into Many aspects including Cost, CPA, CPL, CVR, CTR and SIS

This highlights, tracks, and reports on the previous 12 months statistics for key metrics including Cost Per Acquisition, Cost Per Lead, Conversion Rate, Click Through Rate and Search Impression Share highlighting the fluctuations and possible areas for improvement.

7.12 Month Audit Score

This shows simply how the account has performed over the previous 12 months in an easy to understand score of out 100.

8. Most Recent 30 Days Results

Every account is set up and structured differently with their own nuances and touchpoints, so these following points can vary depending on the specifics in any given account. This section focuses on the top-level performance over the most recent 30 days active period highlighting elements such as Spend, Conversions, ROAS, CPA, SIS, and much more.

9. Quality Score

How well are your keywords performing against industry standards and best practices. Here we lift the lid on how the keywords quality score is and where you could improve it to reduce the Cost Per Clicks you pay and improve your prospective client's experience when interacting with your accounts keywords. We give you actionable advice on how to improve your account's performance from the bottom up.

10. Location Targeting

We are constantly shocked at how many accounts we audit where the location setting is not in line with the account objectives. Google is very good at making money and to the 'unseasoned Google Ads operators', it is all too easy to 'drop the ball' here. If we find anything not in line with what we expect are the account's objectives, we will highlight it in this section.

11. Ad Scheduling

Deciding when to, and not to show ads should be at the very heart of your digital marketing plan, this should be based around the real-world results you get from your Google Ads account and be data-led. Are your ads showing at the best times and are you saving money by not showing ads at times where your account is not driving ROAS or acceptable CPA's? Here we will deep dive and see if anything for your Ad Scheduling could be improved upon or not.

12. Search Terms

These are what people type into Google Ads to find your ads and then click on them, this section uncovers where you are spending your money and how this impacts the performance of your account. Deep Dives into areas such as The Highest Spending search terms should be the cornerstone of regular and ongoing account optimisation - it is not glamorous but can save valuable budget and improve the results you get quickly.

13. Ad Extensions

Google Ads offers many ad extensions now and most accounts should try and tailor these to get improved QS and increase the visibility of your ads on the Google SERPs. Here we look to see how well these are being managed. Ad Extensions should be optimised regularly to keep on pushing the account forward, Ad Extensions should be in line with the accounts KPIs and improve the CTR and effectiveness of the account. Are you maximising the exposure of your ads on Google and winning your competitors 'to the punch' when prospective clients are searching for what you do?

14. Device Type Traffic

Never has it been so important to maximise the traffic that converts in your Google Ads account. Clicks are increasingly more expensive with one of the areas often missed being the split between traffic from device types. Are you maximising the best quality traffic or are you wasting lots of budget against unprofitable device types? Here we see what changes could be made to improve the results you get - quickly.

15. Mobile Speed

In an ever-increasing Mobile First World are you properly presenting your offering in line with how prospective customers are interacting with your site? Here we give you actionable insights into areas of your site that are affecting the mobile site speed on your website and show you how to fix these.

16. Video & Multimedia

Are you nurturing your audience with video? Imagine being able to show TV ads to people who know your brand and have interacted with your website but at a fraction of the cost! You can do this! Are you doing this? Is this set up to maximise the return on investment for your business? Here we look to see the setup and offer advice on how best to use this amazing feature to turn your visitors into brand ambassadors.

17. Experiments

Google Ads allows many different experiments to help you isolate traffic and run specific tests to constantly improve the results you get on elements including, but not limited to, Bidding, Creative, and much more. Here we get into the 'nuts and bolts' on how well the experiments you are running are impacting on the overall account performance.

18. Auction Insights

This lets you see the competitors that often appear along with you when serving ads on Google. What competitor strategy are you using and how is this affecting your results?

19. Behavioural Retargeting/Remarketing

How well is the account making use of the low hanging fruit and how is this performing? Testing interaction points offers and much more through funnels and advanced techniques derived from your traffic interaction points with your site can provide brilliant ROAS. How well are you currently performing in this area?

20. Artificial Intelligence

Google has never offered so many options on Artificial Intelligence, but these 'algorithms' and 'machine learning' programmes operate on 'narrow tolerances' and can provide great or horrific results. Here we find out what is and isn't working with ideas on how to improve if needed.

21. Shopping Ads

We ask the question of how well dialled in are your shopping ads. We analyse your performance against benchmarks in your industry vertical and deep dive into the product level on what products are working or not in your account. We are shopping ads experts and use our extensive knowledge to offer advice on how you can directly improve your results against your KPIs.

22. 30 Day Deep Dive Summary

The above can go into detail so this section gives you an easy to understand score for your Google Ads Account Audit in a score of out of 100.

23. Concluding Comments

An executive summary of findings from our team of PPC Experts on the top level and deep dive findings uncovered through the Free Google Ads Audit.

As you can see from above our Free Google Ads account Audits are very comprehensive and built based on the account.

As such each one of our free ads audits are unique so please see the above as a basic guide to what is 'typical' in one of our audits.

Our Google Ads Geeks will complete your audit themselves so it is conducted by humans not computers and will detail how making changes will improve the results you get. It's then up to you on who you decide to do the work (yes, it's that simple).

Google Ads is a very specialist field of digital marketing. You should look to partner with a dedicated specialist PPC agency that has a proven track record of getting the best results for their partners.

You should look to leverage this insider knowledge to give the competitive edge against your competitors.

Be aware we have two Google Ads Audits

1. Free Google Ads Audit (20+ Pages)
2. Advanced 120 Point Google Ads Audit.

This is of a technical nature and forms part of our Business Specific Success Strategy (BSSS) for our clients.

This page details the Free Google Ads Audit, if you are interested in the 120 Point Advanced Google Ads Audit please speak to one of our Geeks who can run through the process of this with you.

Interested in the free audit? Awesome 🙂 !

Below details what the Process is to Get A Free Google Ads Audit with us!

Getting your Free Google Ads Audit couldn't be easier, all you need is a Google Ads account!

As a reminder your audit is free and you have no obligation to use us to complete any work that might need doing. So book yours today! What have you got to lose?


1. Say Hello:

Contact Us Today - let us know you are interested, this can be by Live Chat, Call or Form Fill (simple). Our Geeks will be happy to chat and answer any questions you might have?


2. Your Account Number:

Our Geeks will need your CID (client ID number). This can be found in the top right-hand corner of your Google Ads Account. This number will be 10 digits long and look similar to this XXX-XXX-XXXX.


3. Confirm Our Account Access:

Once our Geeks know what your CID number is they will request access to your account through our Google Ads MCC (My Client Center), this is our agency Google Ads Account. Our Geeks use a Google MCC so they can access third-party Google Ads Accounts like yours . Once the Geeks have requested access to your account through our MCC you will need to go into your Google Ads Account and accept that we are allowed to link to your account. You can remove our access at any time - you are in full control! And rest assured, our Geeks will not make any changes to your account.


4. We Start Working On Your Free Google Ads Audit:

Once our Geeks confirm we have access through our MCC we can schedule in your 100% Free Google Ads Audit. You will soon be able to reap the rewards by finding out how to improve your Google Ads Account! Our Geeks will schedule in your audit and let you know when they expect to have this completed. We aim to get your Free Google Ads Audit completed within five working days.


5. Audit Findings Call:

Once your Free Google Ads Audit has been completed we will schedule in a screen share meeting with you. You can have as many people from your company on the call as you want and we recommend anyone that has a financial interest (CEO, COO, Directors, HR, Digital Marketing Managers, etc) should be on the free audit findings call. This is your best opportunity to ask questions around the Free Audit and its findings. These audits tend to 20 to 30+ pages long so they go into a good level of detail and are all explained in plain English so all levels of experience should be okay with the detail uncovered. Once the call is over we will email over copies of the audit so you will have a hard copy.


6. Next Steps - Work Through Findings & Improve Your Google Ads Account:

You are free to drive off into the sunset and reap the rewards of a better return on investment (ROI) from your Google Ads account! - Congratulations! But if you want the work done as part of a larger and smarter BSSS (Business Specific Success Strategy) with greater ROI, return on ad spend (ROAS) and actionable business-driven Key Performance Indicators (KPIs) to improve your business's bottom line, then we'll be happy to keep on speaking with you.


It's easy to get your audit arranged today. Simply reach out and let our PPC Geeks know you're interested and they will be happy to guide you through the simple process detailed above and of course answer any questions you might have.

Why Would You Choose The PPC Geeks To Do The Work Found In The Audit?


PPC Geeks specialise in Google Ads, however, the greatest value we offer (we believe) is our ability to craft accounts to match the specific needs of our partners' businesses. We do this through many years of digital marketing experience backed up with careful and detailed discussions with our partners.

We take the time to get to know our clients (just like you). Our Geeks get to know our client's businesses wants, needs, plans, and vision. Our Geeks are able to plan all of this information out against all of the millions of touchpoints in a Google Ads account to make sure there are actionable and accountable KPIs set in place in their BSSS (business specific success strategy). This helps set out the framework of how we will get your account from where it is, to where it needs to be.


Some of the key benefits of working with the PPC Geeks

  • PPC Geeks have over 15 years experience in Google Ads and digital marketing.
  • You get access straight away to our full UK based team of experts (PPC, CRO, UX & more).
  • No complicated and surprising pricing models, just a simple pricing structure that has your ROI at heart.
  • All of this actually costs less than to do it in-house!
  • You will also get better results using our PPC Geeks than using an in-house solution!
  • You will get all of the shiny new technology at no extra cost (keeping you ahead of your competitors).
  • With a proven track record, our Geeks make their clients £Millions in ROI.
  • Improved bottom-line results.
  • All PPC Geeks are fully accredited Google Partners.
  • Say hello to ZERO RISK, as you get a full money-back guarantee.
  • Not sure? See what our clients say for yourself with our 5 star Trustpilot reviews
  • Learn how you can get ahead with your own BSSS (Business Specific Success Strategy).
  • Single point of communication as you get your own dedicated account manager.
  • You get a full team of experts making smart KPI focused optimisations in your account (all for the same price).
  • You don't need to worry about vacations/holidays/absence or sickness cover ever again.
  • Oh yeah, did we say, our Google Ads Audit is 100% free, with no obligation, so let's get the wheels moving on this Free Google Ads Audit .

Will your Free Google Ads Audit find improvements in your account? Find out now ?

Every Google Ads audit is different but they all follow some of the same principles and best practices. So don't delay and get your 100% free Google Ads audit here today.