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What Are Conversion Attribution Models in Google Ads

What Are Conversion Attribution Models in Google Ads

By Dan / March 19, 2021

Table of contents Conversion Attribution Model: Last-Click Conversion Attribution Model: First-Click Conversion Attribution Model: Linear Conversion Attribution Model: Time Decay…

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Image showing a mobile phone on Google searching for Analytics - this blog goes into details on the all new Google Analytics

Presenting the New Google Analytics

By chris / November 17, 2020

Table of contents Presenting the New Google Analytics TrustPilot Ads: How and Does TrustPilot Impact Your Ads? 9 Tips for…

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Conversion Tracking Difference between Google Ads and Analytics - Nov - 2020

Conversion Tracking the Difference between Google Ads and Analytics

By Kate Graham / November 10, 2020

Table of contents The Difference Between Google Ads and Analytics – Learn all you need to know here today! Different…

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Image showing a padlock to make reference to Google locking away valuable search data

What Google’s Removal of Keyword Data Means for Businesses

By Matt Ramsay / October 21, 2020

Table of contents What Does this Mean for Businesses? Why Has Google Removed Keyword Data? Moving Towards Automation What Are…

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Image showing the Six different types of Google Ads Conversion Attribution Models

Conversion Attribution Models in Google Ads

By Dan / October 13, 2020

Table of contents There are several Conversion Attribution Models Think Football Team ‘Assists’ When Deciding on Your Conversion Attribution Model…

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PPC Geeks Blog 5 Reasons Why Youre Calculating Your AdWords ROI Wrong 1 300x300 - 5 Reasons Why You're Calculating Your Google Ads ROI Wrong

5 Reasons Why You’re Calculating Your Google Ads ROI Wrong

By Ollie and Poppy Martins / September 21, 2018

5 Reasons Why You’re Calculating Your Google Ads (Previously AdWords) ROI Wrong Google Ads is capable of delivering a good…

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PPC Geeks Blog - How to Link AdWords to Analytics and Why You Should Do It

How to Link Google Ads to Analytics and Why You Should Do It

By Amy / September 14, 2018

How to Link Google Ads (AdWords) to Google Analytics and Why You Should Do It If you really want to…

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Image showing Google AdWords Attribution

AdWords Attribution Changes 2018: What You Need to Know

By Dan / March 24, 2018

AdWords Attribution: The word is out – apparently Google will stop supporting last click attribution. We’re not sure exactly when,…

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