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Image showing a mobile phone on Google searching for Analytics - this blog goes into details on the all new Google Analytics

Presenting the New Google Analytics

By chris / November 17, 2020

New Google Analytics: Welcome To This Exciting New World! Businesses across the world use Google Analytics as a basis to…

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Conversion Tracking Difference between Google Ads and Analytics - Nov - 2020

Conversion Tracking the Difference between Google Ads and Analytics

By Kate Graham / November 10, 2020

Conversion Tracking: Difference between Google Ads and Analytics It’s important to understand the difference between conversion tracking in Google Ads…

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Image showing a padlock to make reference to Google locking away valuable search data

What Google’s Removal of Keyword Data Means for Businesses

By Matt Ramsay / October 21, 2020

What Google’s Removal of Keyword Data Means for Your Businesses   This month, Google made a significant change to its…

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Image showing the Six different types of Google Ads Conversion Attribution Models

Conversion Attribution Models in Google Ads

By Dan / October 13, 2020

Conversion Attribution Models – what is all the fuss about? What is a Conversion Attribution Model? A Conversion Attribution Model…

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PPC Geeks Blog 5 Reasons Why Youre Calculating Your AdWords ROI Wrong 1 300x300 - 5 Reasons Why You're Calculating Your AdWords ROI Wrong

5 Reasons Why You’re Calculating Your AdWords ROI Wrong

By Ollie and Poppy Martins / September 21, 2018

5 Reasons Why You’re Calculating Your Google Ads (Previously AdWords) ROI Wrong Google AdWords is capable of delivering a good…

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PPC Geeks Blog - How to Link AdWords to Analytics and Why You Should Do It

How to Link AdWords to Analytics and Why You Should Do It

By Amy / September 14, 2018

How to Link Google Ads (AdWords) to Google Analytics and Why You Should Do It If you really want to…

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The PPC Geeks PPC Management Blog

AdWords Attribution Changes 2018: What You Need to Know

By Dan / March 24, 2018

The word is out – apparently Google will stop supporting last click attribution. We’re not sure exactly when, but it’s…

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Managing Director, Books2Door

Every campaign they run is built strategically and methodically with a real focus on gathering and acting on data. This has been really refreshing for me as it integrates perfectly with how we run the other parts of our online business.

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