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Pay Per Click (PPC)

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Pay Per Click (PPC)

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Google Shopping Feed Optimisation for UK Retail

Drive more sales with expert Google Shopping Feed Optimisation for UK Retail. Make your products stand out and perform on Google Shopping.
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July 1, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Guide to PPC for Ecommerce showing analytics dashboard and a shopping cart to represent increased online sales.

Guide to PPC for Ecommerce: Boost Your Sales & Grow Faster

Boost sales fast with our guide to PPC for eCommerce – learn how paid ads drive targeted traffic to your online store’s product pages.
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June 30, 2025

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

Geographic data and analytics for targeting audiences on Facebook in the UK

Master Targeting Audiences on Facebook in the UK

Master targeting audiences on Facebook by using Core, Custom & Lookalike segments. Stop guessing—start building campaigns that truly convert.
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June 29, 2025

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

Master Facebook Lead Generation Ads

Unlock the secrets to successful Facebook lead generation ads. Learn expert targeting, creative, and optimization strategies to drive high-quality leads.
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June 28, 2025

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

7 Inspiring Facebook Ads Examples to Copy in 2025

Discover 7 powerful Facebook ads examples with in-depth analysis. Learn replicable strategies to boost your ROI and create high-performing campaigns.
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June 27, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Google Ads vs Bing Ads A UK Advertiser’s Guide

Choosing between Google Ads vs Bing Ads? Our guide analyzes reach, cost, and ROI for UK businesses to help you make the smarter choice for your ad budget.
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June 26, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

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Google Ads vs Facebook Ads A UK SME Guide

Google Ads vs Facebook Ads: Capture demand with Google or create it with Facebook? Discover the right choice for your UK business.
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June 25, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

Campaign Playbook concept for selecting the right Google Ads Campaign Types

Google Ads Campaign Types: Your Complete Strategic Playbook

Discover the different Google Ads Campaign Types and learn how to choose the right one to match customer intent and drive better results.
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June 24, 2025

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

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CPC Google Ads Mastery: Your Complete Optimization Guide

Discover how CPC Google Ads really works—more than just cost-per-click, it's strategy, value, and smart bidding in every search auction.
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June 23, 2025

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

Negative Keywords Google Ads display in a digital ad operations room for performance monitoring.

Negative Keywords Google Ads: Your Complete Strategy Guide

Boost ROI with Negative Keywords Google Ads strategy—block irrelevant traffic, cut wasted spend, and attract the right buyers..
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June 22, 2025

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

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Transformative. Tailored. Results-Oriented

Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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