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Category: Pay Per Click (PPC)

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Category: Pay Per Click (PPC)

  • Autumn Budget 2026 Marketing: What Changes for Your Spend

    Autumn Budget 2026 Marketing: What Changes for Your Spend

    “Use the Budget savings to increase your advertising spend” is the wrong starting point. A temporary reduction in costs doesn't…

  • Advertise on ChatGPT: 6 Benefits for UK Businesses

    Advertise on ChatGPT: 6 Benefits for UK Businesses

    Want to advertise on ChatGPT? See 6 benefits for UK businesses, what to check first and how to get started…

  • Performance Max A/B Testing: What Advertisers Need to Know

    Performance Max A/B Testing: What Advertisers Need to Know

    Performance Max A/B testing lets you test new creative against live assets in one asset group. See how it works…

  • Google Ads Channel Prioritisation: What Advertisers Should Change

    Google Ads Channel Prioritisation: What Advertisers Should Change

    Google Ads channel prioritisation lets you rank Search, partners and Display, and cap low-priority spend. What to change before Feb…

  • Google Ads Budget 2027: How to Plan Your Spend

    Google Ads Budget 2027: How to Plan Your Spend

    Picking a fixed percentage of revenue, copying last year's spend or adding an inflation allowance isn't a reliable way to…

  • Google Ads Audit: 20 Red Flags Often Seen in UK Accounts

    Google Ads Audit: 20 Red Flags Often Seen in UK Accounts

    Your dashboard says return is healthy, yet the bank balance and CRM tell a different story. Leads look plentiful in…

  • Offline Conversion Import CRM: Feeding Lead Quality to Ads

    Offline Conversion Import CRM: Feeding Lead Quality to Ads

    Your Google Ads dashboard shows more enquiries and a healthier cost per lead, but your sales team isn't celebrating. They're…

  • PPC for Lead Generation: How to Stop Paying for Junk Leads

    PPC for Lead Generation: How to Stop Paying for Junk Leads

    Your sales team has stopped trusting the inbox. Spend is past several thousand pounds a month, the form count is…

  • ChatGPT Ads Audit: 10 Checks for First 30 Days

    ChatGPT Ads Audit: 10 Checks for First 30 Days

    You've launched, spend's moving, and the first dashboard already looks tempting to judge. That's exactly where UK advertisers go wrong…

  • AI Tools Wrong Business Information: How to Fix It

    AI Tools Wrong Business Information: How to Fix It

    In independent UK testing, 93% of London businesses tested were described inaccurately by at least one major language model, and…

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