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Image showing a dart board to show this article is about Optimised Targeting: Google Ads’ New Optimised Targeting option

Google Combines Smart Display and Standard Display Campaigns

By Kate Graham / October 15, 2021

Table of contents What is a Smart Display Campaign What is a Standard Display Campaign The Evolution of Standard and…

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A Guide to Smart Bidding & Budgeting During the Christmas Season - PPC Geeks

A Guide to Smart Bidding & Budgeting During the Christmas Season

By Kate Graham / October 13, 2021

Table of contents Budgeting and Smart Bidding During the Christmas Season: Choosing the Right Strategy Budgeting and Smart Bidding for…

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Ultimate Guide to Dominating Black Friday PPC in 2021

By chris / October 12, 2021

Table of contents Ultimate Guide to Dominating Black Friday PPC in 2021 – Kate G Ultimate Guide to Dominating Black…

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Improvements to Google’s Broad Match

By Kate Graham / October 7, 2021

Table of contents Broad Match: Language Expansion Broad Match: Location Specificity Improvements Broad Match: Query Improvements Broad Match: Upgrade and…

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Data-Driven Attribution Will Soon be the Default Attribution Model for all New Google Ads Conversion Actions

By Stephen Browne / October 7, 2021

Table of contents How a Data-Driven Attribution Model Works The Benefits of a Data-Driven Attribution Model Can You Opt Out…

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PPC News September 2021

Welcome to the PPC Geeks Monthly Updates for September, 2021

By Dan / October 6, 2021

Table of contents Google Smart Display Campaigns: How They Work & How to Use Them Successfully Expanded Text Ads Will…

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7 Best Practices to Increase ROI with Google Ads

By Kate Graham / September 30, 2021

Table of contents Google Ads Best Practices: Define Your Objective Google Ads Best Practices: Build a Simple Structure that Matches…

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Display Ads The All You Need To Know Guide

By Stephen Browne / September 29, 2021

Table of contents Display Ads What Are Display Ads? Why Use Display Ads? When Did Display Ads Start? Why You…

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Google Shopping Ads

How to Beat Google Shopping this Black Friday

By Dan / September 25, 2021

Table of contents How to Beat Google Shopping: Fix Your Feed of Errors How to Beat Google Shopping: Improve Your…

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The Best Black Friday Ecommerce Strategy to Increase Sales

By Dan / September 24, 2021

Table of contents Black Friday Ecommerce Strategy: Build Anticipation Via Social Media Black Friday Ecommerce Strategy: Create a Plan In…

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