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Pay Per Click (PPC)

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Will Your Brand be our next happy Pay per Click Ads client ?

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Pay Per Click (PPC)

Google Ads for Building Supplies: What Actually Works in 2026 – Quick Wins

Google Ads for Building Supplies: What Actually Works in 2026 - Practical AI tactics, bidding strategies, and feed optimization.
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February 15, 2026

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Your Cost Per Click Calculator and Guide to Smarter PPC Spending

Use our simple cost per click calculator to master your PPC budget. Learn the CPC formula, benchmark your results, and lower ad spend with expert tips.
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February 14, 2026

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Poor Conversion Tracking guide explaining the real cost of inaccurate conversion tracking in trade-based PPC campaigns

The Real Cost of Poor Conversion Tracking in Trade-Based PPC Campaigns

Discover The Real Cost of Poor Conversion Tracking in Trade-Based PPC Campaigns and fix tracking gaps to save ad spend.
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February 13, 2026

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Marketing Agency Vs In House Team illustrated UK business guide showing collaboration and marketing decision-making

Marketing Agency Vs In House Team: A UK Business Guide

Marketing Agency Vs In House Team explained for UK businesses. Compare costs, expertise and growth trade-offs to choose the right model.
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February 9, 2026

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Amazon Buy Box guide for UK sellers on winning Buy Box placement

What Is Amazon Buy Box: UK Seller’s Guide to Winning It

what is buy box on amazon? Discover why it matters and how UK sellers can win it with proven factors and actionable steps.
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February 8, 2026

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

What Is a Good Average C

What Is a Good Average Click Through Rate for Your Business

What Is a Good Average Click Through Rate? UK benchmarks for Google Search and Display Ads, with realistic CTR ranges explained.
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February 7, 2026

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

What Are Ad Impressions illustrated guide explaining ad impressions clearly for advertisers

What Are Ad Impressions? Ad Impressions Explained Clearly

Uncover what are ad impressions and why they matter for campaigns. Learn how impressions work and how to boost UK business growth.
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February 6, 2026

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

Professional London cityscape viewed from an office window, with a man working on a laptop overlooking the skyline, representing PPC News January 2026 insights and strategy.

PPC News January 2026: 5 Must-Know Updates to Power Your PPC Strategy into February

PPC News January 2026 covers five must-know updates to refine campaigns, boost performance, and carry strong PPC momentum into February.
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February 6, 2026

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

A/B Tests for PPC illustrated guide explaining how ad tests boost ROI

A/B Tests for PPC: Ad Tests to Boost Your ROI

A/B Tests for PPC help you compare ad variations, improve performance, and boost ROI using data-driven testing instead of guesswork.
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February 5, 2026

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

PPC for UK Building Product Distributors and Merchants illustrated guide for trade-focused PPC strategies

A Practical Guide to PPC for UK Building Product Distributors and Merchants

PPC for UK building product distributors and merchants drives trade and DIY demand, boosts footfall, and delivers measurable ROI.
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February 4, 2026

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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