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PPC Blog

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

Food Brand NDA
A futuristic cityscape with digital interfaces displaying symbols of security, privacy, and analytics, representing the shift away from third-party cookies in digital advertising.

The End of Third-Party Cookies: A New Era for Digital Privacy and Advertising

Discover the seismic shift in digital advertising as Google plans to phase out third-party cookies in Chrome by 2024. Stay informed!
Author
February 27, 2024
Paul is a seasoned marketing professional and a member of the Chartered Institute of Marketing. He specialises in crafting, developing and enhancing strategies that elevate online customer experiences, ensuring optimal results.
A digital marketing command center with professionals using advanced tools for Mastering Google Ads PPC, showcasing global reach and analytical insights.

Mastering Google Ads PPC: Insider Tips for Effective PPC Campaign Management

Become a master of Google Ads PPC with insider tips and strategies. Drive traffic and grow your brand with effective targeting & management.
Author
February 23, 2024
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
Digital rendering of a padlock within a target ring, overlaying a rising bar chart, with silhouettes connected by network lines, symbolising CPA, Cost Per Acquisition, in the context of secure and strategic customer growth.

Unlock the Secrets of CPA: How to Optimise Your Digital Advertising for Better Customer Acquisition

CPA: Boost your success with lower CPAs. Discover strategies to reduce costs and enhance conversion rates for efficient customer acquisition.
Author
February 22, 2024
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
A detailed illustration of diverse business professionals engaged in activities around a dashboard displaying various marketing metrics, highlighting the concept of CAC, Customer Acquisition Cost, with indicators such as revenue, email campaigns, and analytics.

5 Proven Strategies to Reduce Customer Acquisition Cost for UK Businesses

Lowering Customer Acquisition Cost (CAC) is crucial for UK businesses. Learn how to optimise CAC and enhance profitability. PPC Geeks
Author
February 22, 2024
Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.
A customer and a store employee engage in a cheerful transaction, exemplifying personalisation in customer service.

Mastering the 2024 Digital Marketing Landscape: The Power of Personalisation in Marketing for 2024 – A Key to Deeper Customer Connections

Explore the evolving digital marketing landscape of 2024 in our final instalment. Discover the power of personalisation from our expert panel.
Author
February 16, 2024
Paul is a seasoned marketing professional and a member of the Chartered Institute of Marketing. He specialises in crafting, developing and enhancing strategies that elevate online customer experiences, ensuring optimal results.
A humanoid robot with a friendly posture stands on a bustling shopping street, symbolizing the integration of AI in everyday commerce.

Mastering the 2024 Digital Marketing Landscape: The Transformative Role of AI in Digital Marketing – Expert Forecasts for 2024

Discover how Artificial Intelligence (AI) is reshaping the digital marketing landscape in our fifth entry of the 2024 series.
Author
February 12, 2024
Paul is a seasoned marketing professional and a member of the Chartered Institute of Marketing. He specialises in crafting, developing and enhancing strategies that elevate online customer experiences, ensuring optimal results.
Blue and white artistic rendition of the word MARKETING, with patterns and icons representing various marketing tools and strategies embedded within each letter, symbolizing the evolving Marketing Trends for 2024.

Mastering the 2024 Digital Marketing Landscape: Navigating Marketing Trends for 2024 – Expert Insights and Strategic Directions

Discover the future of marketing in our third instalment! Our expert panel reveals the top marketing trends in 2024.
Author
February 9, 2024
Paul is a seasoned marketing professional and a member of the Chartered Institute of Marketing. He specialises in crafting, developing and enhancing strategies that elevate online customer experiences, ensuring optimal results.
Latest Google Ads Features of 2024 visualized in a futuristic, clean, and professional design showcasing a computer screen with AI-driven insights, automation tools, and enhanced targeting options, set against a backdrop of digital innovation.

Latest Google Ads Features of 2024: Stay Updated!

Let's explore the key takeaways from the latest Google Ads features of 2024, focusing on areas such as AI-powered features and automation.
Author
February 5, 2024
I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

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