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App Ads

In-Application, or App Ads, are, at the moment, the fastest growing form of mobile advertising in the world, while App Ad revenue is reportedly estimated to surpass a staggering £117bn by year-end 2021.

Therefore, it goes without saying that in-application ads can be extremely beneficial.

If you’re looking to advertise a certain type of product to a specific type of audience, then App Ads are certainly worth considering.

Will your company be our next happy App Ads PPC client ?

What Are App Ads?

In-App Advertising is both a marketing and monetisation strategy for everyone from app developers, to marketing agencies, to big brands, to place adverts on their apps for users to see.

Be it display ads, native ads or other alternative video formats, ads are delivered to mobile apps in real time which users can then access via their smartphones.

Boost Results From Your App Ads!

Our PPC Experts will show you how to get better results from your App Ads! Simply book your 100% Free App Ads Audit with us today!

We will give you tips on many areas of your account and evaluate:

  • Account Structure & Settings
  • Conversion Tracking
  • Target Audiences
  • Deep Dives into The Highest Spending Areas
  • Main KPIs Overview
  • And Much More!

Get yours today and soon you should be getting better results from your App Ads budget!

Benefits of App Adverising

Mobile App Ads are certainly less restrictive than other forms of advertising platforms. Here are just some of the other pros of in-app advertising.

1. More Money-Making Opportnities

Advertisers are free to take advantage of more money-making opportunities when it comes to in-app advertising. Indeed, smartphone app developers are making money by simply placing ads on behalf of both mobile providers and advertising agencies respectively.

2. High Chance of Engagement & Conversions

Research shows that apps are 120% more likely to convert compared to standard websites. This is supported by a further study that indicates that, interestingly, users coming from in-app ads view 4.2 times more items per purchasing session.

3. More Personalised Ads

App-based advertising enables marketers and publishers to create extremely personal and customised ads that have a higher chance of engaging your audience. This is because most of the time, users always grant permission for the app to collect their data prior to installation.

Indeed, unlike traditional advertising models, the mobile audience is by far the most captive. This then leads to higher interest, more clicks and greater sales.

How Are Your App Ads Doing?

Get your 100% Free App Ads Audit here and find out How To Get Better Results Fast!

How Much Do In-App Ads Cost?

CPM (Cost Per Mille) is how apps are measured and cost. Indeed, the average CPM across Android devices is around £2, whilst for iOS devices, it’s around £5.

Now, this may sound cheap but, in fact, in-application ads are some of the most expensive ad formats available.

But this is an oversimplified generalisation and results will vary depending on many variables.

Statistics Behind In-App Ads

Be it global reach, engagement or usage, the statistics behind App Ads show just how big and beneficial the formats can be for your business.

  • Total time spent on mobile devices per day is around four hours.
  • More than 40% of the world’s population go online using a mobile device.
  • Mobile sites and apps have been more popular than their desktop counterparts since 2017.

Indeed, these are just simple mobile-based statistics. So, what about In-App Ads?

  • App Ad revenue is reportedly estimated to surpass a staggering £117bn by year-end 2021.
  • Mobile app spending continues to grow, surpassing 20% in 2019.
  • App spending is projected to surpass £200 million in 2021.
  • 70% of advertisers and agencies are spending at least £1 million every month on App Ads.
  • Over 50% of users found App Ads to be both visually appealing and inticising.

And, what about mobile video advertising?

  • Last year, advertisers across the world devoted 20% of their total App Ad budgets to video.
  • In-App video ads click-through rates continue to grow at around 300%.
  • In-App video ads are 34% better than native ads and 56% better than banner ads.

There’s no denying how staggering some of these numbers are, be it in regard to users or paid ads, In-application Ads are now serious players in terms of advertising. However, what are the reasons why you shouldn’t use App Ads?

Why You Shouldn’t Use App Ads

As businesses and marketers continue to increase their marketing spend on advertising, it’s important to consider in-app advertising.

Two of the main reasons are as follows:

Highly Competitive Arena

Now that more and more advertisers are now looking to display their adverts within apps, it has become a seriously competitive marketing in which to compete. Therefore, it’s vital to conduct a cost versus benefit analysis before throwing your hat into this extremely competitive ring.

Business Niche

If your target demographic are not smartphone savvy, mobile literate or simply don’t like using app-based content, then obviously mobile App Ads may not be the best marketing strategy for you and your brand.

In-Application Ads are flying at the moment, but there are cons to the platform that advertisers need to be aware of.

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The Best Types of In-App Advertisng Formats

When it comes to displaying third party mobile App Ads, it’s important to choose the best ad format to deliver your content. With this in mind, there are a number of interesting ad formats to choose from encompassing everything from rich media to user centric capabilities.

1. Interstitial Ads

Interstitial Ads consist of full screen banner ads that pop up between various different game levels. These types of ads are interactive and cover the interface of their host app.

Image showing interstitial Ads loading screens PPC Geeks - App Ads

Displayed as natural transition points within an app, it’s important to implement them carefully to provide a positive user experience and avoid accidental clicks.

2. Rich Media

These mobile In-App Ads are served best as a banner as well as in pop-up formats. Including multiple features such as video, audio and animation, rich media-based App Ads are extremely engaging and perfect at enticing younger users.

Image showing rich media Ads with Google Ads PPC Geeks - App Ads

3. Reward-Based Video Ads

Reward-Based Video Ads, as the name implies, provide gamers with incentives if they watch the ad. Be it anything from extra lives to gold coins, Reward-Based Video Ads are hugely beneficial as users are almost forced to engage with your ad.

Image showing Reward Based Video Ads google example PPC Geeks - App Ads

Again, aimed at enticing younger users, this ad format is one of the most regonisible In-Application Ad formats.

4. Video Ads

Native Video Ads are displayed in mobile video format. Yet, unlike reward-based video ads, they let users skip in a few seconds if they are not interested; they also do not provide a reward for watching.

That said, mobile video ads can be an impactful tool to engage a wide demographic of users.

5. Native Ads

Native Ads are predominantly text- or video-based that replicate the appearance of editorial content that already exists within the app. The aim is for them to be non-intrusive and blend seamlessly in with the apps’ design.

Image showing native Ads with Google App Ads PPC Geeks - App Ads

6. Banner Ads

Banner Ads are both simple and static; they can be either displayed at the top or bottom of the app. One of the more affordable In-Application Ad formats, Banner Ads are highly affordable and universally supported by both the advertising and app development world.

7. Playable Ads

Playable Ads are just that: playable

These types of game ads provide a playable, gamified version of an advert for another app. Moreover, they also improve demonstrability handsomely.

Image showing playable Ads with Google App Ads PPC Geeks - App Ads

That said, not only are all 7 ad formats great in their own right, but they also compliment one another perfectly, meaning that you can reach consumers from all different corners without coming across as too intrusive or corporate - which is absolutely vital when it comes to advertising via apps.

How Are Your App Ads Doing?

Get your 100% Free App Ads Audit here and find out How To Get Better Results Fast!

Best In-App Advertising Platforms

If you are an ad publisher on the lookout for the best mobile app networks, some of the leading platforms are as follows.

1. Google

Google, is a giant whose ability to reach millions of people is unquestionable. You can target your App Ad campaigns to multiple metrics and thus, generate the conversions and impressions you desire.

2. Facebook

Facebook is one of the very best ad networks to reach your target audience, whatever their age, locations, likes or dislikes. Indeed, they can easily accumulate millions of impressions and conversions with an effective in-app advertising strategy because they allow for flexibility and creativity when it comes to the apps they host.

3. Instagram

Instagram can help catapult your App Ads to success, from engaging imagery, unique hashtags to leveraging the power of influencers. We highly rate the power of Instagram for your App Promotion. This will heavily depend on your App and its core demographics, but should at least be explored as part of your research phase. Always remember to follow these four golden rules.

App Advertising Best Practices

Creating an In-Application Ad is the easy part. Creating an ad that delivers results and is both relevant and engaging is a lot trickier. Here are just a few simple things to keep in mind when launching your next App Ad campaign.

 

Use Full Screen Ads for Higher Reach

Full screen ads have a 2-3x higher click through rate compared to other ad formats, whilst research shows that companies experience higher levels of reach in general using full screen, rich media ad formats.

With the option to tailor your adverts so they publish full screen ads to appear when the user lands on specific points within the app, full screen ads are a hyper-direct way of boosting reach.

 

Maximise Engagemnt By Using Video In-App Ads

If you’re looking to boost and maximise engagement, consider using video In-App Ads.

Video ads drive a 157% increase in organic enagamemnt, even more so if they are 2 minutes long or less. Both video and sound play an important role in conveying an effective message, hence leading to more engagement.

 

Ensure Targeting and Content is Optimised

By optimsing your targeting strategy and content you are more likely to best produce engaging ads to your users. This, of course, will generate better responses such as clicks, downloads and shares.

What Are You Waiting For? Start Your App Ad Campaign Today

Apps are not just immensely popular, but they are now a part of the fabric of our day-to-day lives. So, there’s no time like the present to invest in In-App advertising, especially now with apps so important to how we exist and live our lives. You must absolutely consider investing both time and money into In-App advertising.

With an exciting present and even more exciting future ahead, there couldn’t be a more ideal time to start advertising your business and its products using apps.

Learn How To Get Better Results On Your App Ads Spend

Your Free App Ads Audit are typically 20+ Pages and will give you actionable insight on how to get better results from your App Ads spend! Just some of the areas we will report on are:

  • Account Structure & Settings
  • Conversion Tracking
  • Target Audiences
  • Deep Dives into The Highest Spending Areas
  • Main KPIs Overview
  • And Much More!

Get yours today and soon you should be getting better results from your App Ads budget!

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