Get Your Free Bing Ads Audit, & See Why You Need One
To get your Free Bing Ads Audit could not be much easier - simply fill out our form and we will start the process. Getting your Free Bing Ads Audit will help you find out what elements of
your companys Bing Ads account is doing well and highlight the areas that would benefit from improvements. It couldn't be easier to book your free Bing Ads Audit today! Simply fill out our form, call us or use the live chat to find out more. Remember that your manually reviewed Bing Ads Account Audit costs you nothing and you are under no obligation to use us to fix any issues we find. What's not to like about that?
Learn About Getting Your Free Bing Ads Audit:
Get your 100% free Bing Ads audit now - as a busy Business Owner or Marketing Director, you will most likely know that Bing is reported to make up between 10% and 30% of the search traffic as Google. This means you could reach a further 10% to 30% of your market by properly funding and optimising your Bing Ads account. Adding or improving Bing can have great impacts on your businesses year-end profits.
Booking in for your 100% free Bing Ads audit will show you how you are stacking up in Bing Ads and what opportunities are there for the taking. Rest assured that getting your Free Bing Ads Audit is probably one the best things you can do for your business this year.
Our detailed human-created audits often extend to 30+ pages of in-depth analysis of your Bing Ads performance.
Your free audit (which is unique to your Bing Ads account) helps lift the lid on the numbers and will show you in easy to understand steps what to do to get more out of your account and where you are just burning money.
Our highly experienced Bing Ads Geeks will complete your audit themselves meaning it is conducted by humans not computers or algorithms and will detail how making changes will improve the results you get. It's then up to you on who you choose to do the work (yes, it's that simple).
Bing Ads (as all Pay Per Click platforms) these days is such a very specialist field of digital marketing. Partnering with a dedicated specialist Pay Per Click agency that has a proven track record of getting the best results for their partners is paramount for your success.
We recommend you look to leverage this expert pay per click knowledge to give
What Will Your Free Bing Ads Audit Look Like:
Below details how we will lift the lid for you and show you in simple terms the areas to get your team to focus on to improve the results you get from your Bing Ads account. Please do remember that your Free Bing Ads Review is unique to each ad account and, as such, will possibly have variations on the elements we investigate and report back on depending on what we find within your account. Below is just a guide on some of the basic areas our highly knowledgeable and accredited Bing Pay Per Click Geeks are likely to look at when conducting and constructing your free Bing Ads Audit:
1. Free Bing Ads Audit (30+ Pages)
2. Executive Summary
In easy to understand English we will detail some of the top-level findings and help summarise the areas of the account that is' working' or that 'need improvement'. Getting to understand your account health at this stage is vital to understanding some of the 'deeper dives' in the latter parts of the audit.
3. Overall Audit Score
Here we give your Bing Ads account an overall score out of 100. This should show you briefly how well or not your account is doing against the elements reviewed in your Bing Ads account. Is the account working well with little wasted spend or not? This indicates our overall feel of how well the account has been performing over the long and short term.
Setting off on the right foot - this sets out some of the points we have used as the baseline for the free ads audit.
5. Account 12 Month Statistics
Here we show you the overall trends over the last 12 months, is the Bing Ads account trending up or down on the main KPIs. Is the account working for You or Bing?
6. Past 12 Month Deep Dives into Many aspects including Cost, CPA, CPL, CVR, CTR and SIS
This section reports on the previous 12 months statistics for key metrics including Cost Per Acquisition (CPA), Cost Per Lead (CPL), Conversion Rate (CVR), Click Through Rate (CTR) and Search Impression Share (SIS) highlighting the fluctuations and possible areas for improvement. Ideally, the account has been looked after well over this period so we should be seeing improvements.
7. 12 Month Audit Score
How has your Bing Ads account performed over the previous 12 months in an easy to understand score of out 100?\
8. Most Recent 30 Days Results
As you will know - your business is entirely unique (as are your fingerprints) and as such, every Bing account is set up and structured slightly differently as you would expect. As such most of our audits will follow different paths as we uncover areas that need improvement Vs the set Key Performance Indicators of your business. This section focuses on the top-level performance over the most recent 30 days active period highlighting elements such as Spend, Conversions, Return On Ad Spend, Cost Per Acquisition (Cost Per Conversion), Search Impression Share, and much more to set the tone for the other elements of the audit.
9. Quality Score
Your QS (Quality Score) is a major factor and initial indicator of how well your account is being managed on the 'day to day' basis. Here we lift the lid and show you how the keywords quality score is and where you could improve it to reduce the Cost Per Clicks you pay. How well you improve your prospects experience when interacting with your accounts' keywords with things like message match, search terms and the active keywords you are bidding on will help you reach Bing Ads superstardom. We give you actionable advice on how to improve your account's performance from the keyword level up. This will (over time) reduce your CPCs, increase your prospects experience with your company (aligning to be customer-centric) and improve conversion rates.
10. Location Targeting
Aligning your location targeting to your business objectives sounds obvious - right? But is your account set up for success, are you targeting the right locations? All too often we find the location settings do not perfectly align with the obvious business needed and limitations. We will highlight any areas we feel should be tightened upon or that could be improved to help make you more money and reduce the wasted spend. There is no point in showing your ads to people in countries you do not serve or locations you never sell products in - we will show you how well you are doing in this area and offer actionable advice.
11. Ad Scheduling
It might seem obvious that your clients are more likely to convert at certain times of the day over others and the same for different days of the week. You would be surprised at how often we find this area is not being optimised. Here we will uncover the optimisation strategies at the ad scheduling level and see if they are in line with the data that is within the account. Are your ads showing at the best times and are you saving money by not showing ads (or not being quite so heavy in your cost per clicks) at times where your account is not driving ROAS or acceptable CPA's? Here we will deep dive and show you if anything for your Ad Scheduling could be improved or not.
12. Search Terms
Understanding the correlation from what your prospects are typing into Bing Vs the keywords that trigger them to find your ads and then click on them is paramount. This section uncovers where you are spending your money and how this impacts the performance of your account. Deep Dives into areas such as The Highest Spending search terms should be the cornerstone of regular and ongoing account optimisation with often and in-depth search query reports (or SQRs) are not 'sexy' but will give you valuable data to optimise around. It is not glamorous but will save valuable budget and improve the results you get quickly.
13. Ad Extensions
Bing Ads offers many ad extensions and some that do not appear on Google and your account should try and tailor these to get an improved quality score and increase your website's visibility on the Bing SERPs. Here we look to see how well these are being managed. Ad Extensions should be optimised regularly to keep on pushing the account forwards, Bing Ad Extensions should be in line with the accounts KPIs and improve the CTR and effectiveness of the account. Are you maximising the exposure of your ads on Bing and winning your competitors 'to the punch' when prospective clients are searching for what you do? Here you should be showcasing Offers, Unique Selling Points, Images and Call Outs and many more to make your ads as big and clickable as possible. This area is especially important as it is the only differentiator to your prospect on the Bing SERPs.
14. Device Type Traffic
Making sure your Bing Ads account is set up for success down to the device type will pay dividends. How are your prospects interacting with your site on different device types? Are you bidding accordingly? For example - if your ads conversion rate is twice that of Mobile on Computers are you factoring this into your traffic strategy? Or are you bidding the same per click on both device types? Often, we might split campaigns out to the device level with completely different Ad Copy, CPCs and Ad Schedule as prospects interact differently on different device types. How well do you know your device type strategy and how is the implementation of this affecting your results?
15. Mobile Speed
With reportedly over 50% of traffic on Mobile-Devices, you need to focus on improving the experience of your website on mobile connections. Have you ever been out - searched for something on your mobile and had 'buffer face'? If so - what did you do next? Well - most people simply hit 'back' and move to the next website. Imagine your prospects doing this! Over and over again all because your website is not optimised for Mobile Connections. We will give you actionable tips on how to speed your website up and optimise it for slower mobile connections (3g etc) while still looking great on computers. Are you properly presenting your offering in line with how prospective customers are interacting with your site? We will give you information that you should pass to your website development team to action and see an instant uplift in your key metrics as your mobile bounce rate decreases.
16. Behavioural Retargeting/Remarketing
- How well is your account making use of remarketing? We often run funnels for clients to help move prospects down to higher-value interactions. Remarketing can be a very cost-effective way of lead nurturing in this way. Testing interaction points with your site can provide brilliant ROAS. How well are you currently performing in this area? We will investigate and report back!
17. Shopping Ads
Are your Bing Shopping Ads set up to maximise your ROAS (return on ad spend)? We simply ask the question of how well dialled in are your shopping ads/bids/products? We analyse the performance of your shopping ads in your industry vertical and deep dive down to the product level on what products are working or not in your Bing Ads account. We are shopping ads experts and offer advice on how you can directly improve your results against your KPIs. Making small improvements in reducing wasted ad spend and diverting that wasted spend onto products that are limited by the budget will have amazing results on your ROAS.
18. 30 Day Deep Dive Summary
As I am sure you can understand the above can go into quite a lot of detail, so this section sums up our findings into an easy to understand score for your Bing Ads Account Audit.
19. Concluding Comments
This details an executive summary of our findings from our team of Bing Ads PPC Experts at the top level and deep dive findings uncovered through your 100% Free Bing Ads Audit.
Our Free Bing Ads Account Audits are very comprehensive and built based on your specific account and the data we find within it.
As such each one of our free ads audits are unique so please see the above as a 'basic guide' to what is 'typical' in one of our audits.
Our Bing Ads Geeks will complete your audit themselves so it is conducted by humans not computers and will detail how making changes will improve the results you get from your account. It's then up to you on who you decide to do the work (yes, it's that simple).
You should look to leverage this insider knowledge to give
Why Would You Choose The PPC Geeks To Do The Work Found In The Audit?
PPC Geeks specialise in Bing Ads, however, the greatest value we offer (we believe) is our ability to craft accounts to match the specific needs of our partners' businesses. We do this through many years of digital marketing experience backed up with careful and detailed discussions with our partners.
We take the time to get to know our clients (just like you). Our Geeks get to know our client’s businesses wants, needs, plans, and vision. Our Geeks are able to plan all of this information out against all of the millions of touchpoints in a Bing Ads account to make sure there are actionable and accountable KPIs set in place in their BSSS (business specific success strategy). This helps set out the framework of how we will get your account from where it is, to where it needs to be.
Some of the key benefits of working with the PPC Geeks
- PPC Geeks have over 15 years experience in Bing Ads and digital marketing.
- We work across Pay Per Click platforms including Google Ads, Bing Ads, Facebook Ads, Amazon Ads and many more
- You get access straight away to our full UK based team of experts (PPC, CRO, UX & more).
- No complicated and surprising pricing models, just a simple pricing structure that has your ROI at heart.
- All of this actually costs less than to do it in-house!
- You will also get better results using our PPC Geeks than using an in-house solution!
- You will get all of the shiny new technology at no extra cost (keeping you ahead of your competitors).
- With a proven track record, our Geeks make their clients £Millions in ROI.
- Improved bottom-line results.
- All PPC Geeks are fully accredited by Bing Partners.
- Say hello to ZERO RISK, as you get a full money-back guarantee.
- Not sure? See what our clients say for yourself with our 5 star Trustpilot reviews
- Learn how you can get ahead with your own BSSS (Business Specific Success Strategy).
- Single point of communication as you get your own dedicated account manager.
- You get a full team of experts making smart KPI focused optimisations in your account (all for the same price).
- You don’t need to worry about vacations/holidays/absence or sickness cover ever again.
- Oh yeah, did we say, our Bing Ads Audit is 100% free, with no obligation, so let's get the wheels moving on this Free Bing Ads Audit
Will the Free Bing Ads Audit find improvements in your account? Find out now
Every audit is different but they all follow some of the same principles and best practices. So don't delay and get your 100% free Bing Ads audit here today.
YOUR FIRST STEP TO BING ADS EXCELLENCE
Get started with the PPC Geeks
We’ll show you what difference we can make. Let us in for a free, no obligation audit of your account.
Give the Geeks secure access to your Bing Ads account (it’s easy, we’ll show you how)
The Geeks will review your account, finding where we can increase your return on investment
We’ll take you through our findings and present a plan to improve your Bing Ads performance