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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Sleek laptop in a modern office environment ready for Google Search Console integration.

Google Search Console: Essential Tools for SEO Success

Discover essential tools in Google Search Console and how to use it effectively for optimising SEO and enhancing website performance.

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UK business scene with PPC metrics and graphs. A modern office desk with two computer screens displaying detailed analytics dashboards. The screens show various charts, including bar graphs and pie charts, indicating data analysis and performance metrics. The desk also features a potted plant, a cup of coffee, a smartphone, and a keyboard, all in a well-lit environment with a cityscape visible through the windows.

From Chaos to Conversion: Streamline Your PPC Management for Maximum ROI in the UK

Achieve maximum ROI with effective PPC management. From choosing the right platform to crafting ad copy, boost your conversions today.
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August 27, 2024

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

E-commerce manager analysing PPC data on laptop. A focused man working on a laptop in a modern office, surrounded by large monitors displaying colourful graphs and charts. The workspace is well-lit and organised, with brick walls and greenery adding a contemporary touch to the environment.

Mastering PPC Budgeting: Advanced Techniques for E-commerce Success

Master the art of PPC budgeting with advanced techniques. Learn how to allocate budgets based on segmentation and bidding strategies.
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August 27, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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Winning Strategies: Digital Advertising Best Practices for You and Your Brand

Digital Advertising Best Practises: Unlock the secrets with our guide. From tailored strategies to winning visuals, we've got you covered
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August 27, 2024

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

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Google Ads API v17: New Features and Key Changes Unveiled

Get the scoop on Google Ads API v17. Explore new features, manage resource consumption, and optimize batch processing capabilities.
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August 27, 2024

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

A team of marketing professionals discussing the Global Rollout of Performance Max campaigns during a strategy meeting, with data analytics displayed on large screens in the background.

Microsoft Advertising Unveils Global Rollout of Performance Max Campaigns

Microsoft Ads has unveiled the global rollout of Performance Max campaigns, an AI-driven automated campaign type designed to optimise ads.
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August 23, 2024

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

A focused business analyst using a magnifying glass to examine a report with various graphs and charts, aiming to boost CRO through data-driven strategies.

7 Psychological Secrets Every Marketer Needs to Know to Boost CRO

Discover 7 psychological secrets to enhance your marketing strategy and boost CRO (Conversion Rate Optimization) effectively.
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August 22, 2024

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

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Unlocking Success: The 4Ps of Marketing and Beyond

Explore the foundational 4Ps of marketing—Product, Price, Place, and Promotion—along with the critical 5th P: People.
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August 22, 2024

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

A professional working on a laptop with icons representing automated tools and processes, illustrating how automation can supercharge your Google Ads strategy.

AI to the Rescue: How Automation Can Supercharge Your Google Ads for Your UK Business

Discover how automation can supercharge your Google Ads campaigns and boost your UK business's performance.
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August 22, 2024

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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