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PPC Blog

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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A computer screen with a magnifying glass highlighting aspects of PPC in Google Ads, surrounded by vibrant graphical elements representing data and metrics.

Unlocking The Power Of PPC In Google Ads

Learn Google Ads PPC essentials with Dan, co-founder of PPC Geeks: keyword research, ad creation, bidding, performance monitoring and more.

See all our blog posts

A futuristic cruise ship surfing through digital waves with an eye emblem on its sail, symbolising visionary AI-driven strategies in the future of PPC.

The Future of PPC? What You Need To Know To Navigate the New Era of PPC: AI Driven Strategies for Google Ads Success

The Future of PPC? The Expert Guide on What You Need to Know to Help Your Brand Navigate the New Era of PPC: AI Driven Strategies for Success
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February 5, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

3D graphic depicting the concept of Why is PPC so expensive? with a cursor clicking on a web page icon surrounded by piles of coins and diamonds, illustrating the high value and cost associated with PPC campaigns.

Why is PPC so expensive? 3 Top Factors Driving PPC Expenses

Why is PPC so expensive? Explore factors like competition, keyword bids, quality scores, and ad placements affecting PPC expenses.
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February 5, 2024

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

LinkedIn Retires Lookalike Audiences

LinkedIn will discontinue lookalike audiences on February 29th 2024. Understand its impact on your campaighn and PPC advertising strategies
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February 2, 2024

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

Illustration depicting a stylized scale with a figure representing PPC wielding a lightning bolt on one side and a figure representing SEO with a tree and leaf shield on the other, symbolizing the debate: Is PPC better than SEO?

Is PPC Better Than SEO? Evaluating Online Marketing Strategies

In online marketing, the ongoing debate is: Is PPC better than SEO? To boost your digital presence, understand the strengths of each strategy.
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February 2, 2024

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

A stylised illustration depicting the process of crafting compelling ad copy for Google Ads, featuring a person writing on a giant clipboard with digital marketing icons and analytics in the background.

Compelling Ad Copy for Google Ads: Mastering the Art of Crafting Winning Ads: A Guide to Awesome Copy and Creative

Compelling Ad Copy for Google Ads: Follow Our Guide on Mastering the Art of Crafting Winning Ads: Free Guide to Awesome Copy and Creative!
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February 2, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Digital illustration of a person analyzing PPC ads performance on a computer with graphs on the screen, stacked coins on the desk symbolizing budget management in PPC advertising.

Are PPC ads worth it?

Discover the value of PPC ads on Facebook, Google, and Amazon. Learn how PPC agencies can boost ROI and lead generation.
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February 2, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Illustration of Google Ads PPC for Beginners with colorful abstract elements representing online advertising tools and metrics.

Google Ads PPC for Beginners “How To Start with Google Ads: A Beginner’s Guide to PPC Success”

Google Ads PPC for Beginners "How To Start with Google Ads: A Newbies Guide to PPC Success". Make sure you get the Max ROAS!
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February 2, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Illustration showing the contrast between Google Local Ads displayed on a computer with a storefront design and Pay-Per-Click (PPC) Ads on another computer with a click hand icon and check mark, highlighting the difference between Google local ads and PPC.

What is the difference between Google local ads and PPC?

Discover the key differences between Google Local Ads and PPC, including targeting, ad copy, and success measurement.
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February 2, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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