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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Will You Be Our Next Happy PPC Ads Client?

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Business professional analyzing digital ad metrics on tablet.

Unmasking The Success Illusion in Digital Ads: Who’s Really Winning the Game?

In the fast-paced world of digital advertising, it’s easy to get swept up in the buzz of success stories. However, beneath the surface, many campaigns that seem to shine may not be as effective as they appear. This article aims to peel back the layers of what we call ‘The Success Illusion in Digital Ads:…

See all our blog posts

Modern workspace with laptop and AI-themed decor.

How Do I Open AI? A Comprehensive Guide to Getting Started with OpenAI

Dive into our guide to getting started with OpenAI. Learn how to set up your account and explore various tools.
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March 21, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

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How Do I Audit My Google Ads Like a Pro? A Comprehensive Guide to Maximising Efficiency

How do I audit my Google Ads like a pro? Follow this step-by-step guide to optimise campaigns and boost your ROI with a smart audit strategy!
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March 20, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

A marketing expert leading a strategy discussion with a team, explaining How to Hire a Google Ads PPC Agency for success.

How to Hire a Google Ads PPC Agency for Maximum ROI in 2025

How to Hire a Google Ads PPC Agency in 2025? Find the right partner to maximise ROI with this expert guide on choosing the best agency.
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March 19, 2025

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

A group of marketing professionals in a strategy meeting, discussing How to Hire a Google Ads PPC Agency.

Does PPC Pay Well? A Comprehensive Look at Salaries in 2025

Does PPC pay well? Know the salary trends for PPC professionals, including experience levels, regional differences, and top-paying skills.
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March 18, 2025

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

A Shopify store open on a laptop, showcasing PPC insights from the Shopify PPC Guide for online success.

Boosting Sales: An In-Depth Shopify PPC Guide for UK E-Commerce Success

Boost your Shopify sales with our Shopify PPC Guide! Learn how to set up, optimise, and track PPC campaigns to drive traffic and revenue.
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March 17, 2025

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

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Aspiring to Win: Key Insights from Leading Figures in Digital Advertising

Learn from leading figures in digital advertising with insights and strategies to stay ahead in this fast-evolving industry.
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March 16, 2025

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

A laptop on a desk with coffee and notebooks, representing a productive workspace for managing AdEspresso campaigns.

Maximising Your Advertising Potential: A Comprehensive Guide to AdEspresso

Boost your ad performance with AdEspresso! Learn key features & expert strategies to maximise your campaigns and get better results.
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March 14, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

Marketing experts reviewing graphs and reports to optimise Enhanced Cost Per Click strategies.

Understanding 💳 ECPC = Enhanced Cost Per Click: A Comprehensive Guide to Boosting Your Ad Campaigns

Boost your ROI with Enhanced Cost Per Click (ECPC)! Learn how this smart bidding strategy adjusts bids to improve ad performance.
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March 13, 2025

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

A modern digital marketing workspace where professionals discuss PPC strategies, with a large screen displaying What is Online PPC analytics and graphs.

Understanding What is Online PPC: A Comprehensive Guide to Pay-Per-Click Advertising

What is Online PPC? Discover how Pay-Per-Click advertising works, its campaign types, and how to measure success in this beginner's guide.
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March 12, 2025

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

What is an Example of a PPC? A digital marketing concept showcasing PPC advertising with a laptop screen displaying an ad campaign in action.

What is an Example of a PPC? Understanding Effective Pay-Per-Click Strategies

What is an example of a PPC? Discover how Pay-Per-Click advertising works, its benefits, platforms, and real-world examples.
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March 11, 2025

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

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Transformative. Tailored. Results-Oriented

Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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