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Digital Marketing

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Digital Marketing

A magnifying glass highlighting a section of a city map, representing the concept of geotargeting in pinpointing specific locations for targeted marketing.

Geotargeting: The Secret Weapon for Local Businesses

Discover how geotargeting can boost local business visibility, engagement, and sales with targeted marketing strategies.
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August 28, 2024

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

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Tired of Wasted PPC Spend? This Ecommerce Agency Reveals Their Secret Optimisation Tactics

Wasted PPC Spend: Stop wasting your PPC budget! Discover how to optimize your campaigns and get better results for your eCommerce business.
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August 27, 2024

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

A businessperson in a modern office setting working on a laptop with a Reddit page open on the screen, displaying a prominent Reddit logo.

How to Use Reddit for Business: A Marketing Guide

Learn how to leverage Reddit for business marketing. Discover strategies, tips, and best practises in our guide.
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August 27, 2024

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

UK business scene with PPC metrics and graphs. A modern office desk with two computer screens displaying detailed analytics dashboards. The screens show various charts, including bar graphs and pie charts, indicating data analysis and performance metrics. The desk also features a potted plant, a cup of coffee, a smartphone, and a keyboard, all in a well-lit environment with a cityscape visible through the windows.

From Chaos to Conversion: Streamline Your PPC Management for Maximum ROI in the UK

Achieve maximum ROI with effective PPC management. From choosing the right platform to crafting ad copy, boost your conversions today.
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August 27, 2024

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

E-commerce manager analysing PPC data on laptop. A focused man working on a laptop in a modern office, surrounded by large monitors displaying colourful graphs and charts. The workspace is well-lit and organised, with brick walls and greenery adding a contemporary touch to the environment.

Mastering PPC Budgeting: Advanced Techniques for E-commerce Success

Master the art of PPC budgeting with advanced techniques. Learn how to allocate budgets based on segmentation and bidding strategies.
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August 27, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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Winning Strategies: Digital Advertising Best Practices for You and Your Brand

Digital Advertising Best Practises: Unlock the secrets with our guide. From tailored strategies to winning visuals, we've got you covered
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August 27, 2024

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Futuristic interface with Google Ads API v17 icons. A network of interconnected circular icons representing various digital tools and applications surrounding the central text "ADIS." The icons are colourful and depict various functions like search, cloud storage, location services, and more, all connected by lines, indicating a cohesive digital ecosystem.

Google Ads API v17: New Features and Key Changes Unveiled

Get the scoop on Google Ads API v17. Explore new features, manage resource consumption, and optimize batch processing capabilities.
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August 27, 2024

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

A team of marketing professionals discussing the Global Rollout of Performance Max campaigns during a strategy meeting, with data analytics displayed on large screens in the background.

Microsoft Advertising Unveils Global Rollout of Performance Max Campaigns

Microsoft Ads has unveiled the global rollout of Performance Max campaigns, an AI-driven automated campaign type designed to optimise ads.
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August 23, 2024

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

A focused business analyst using a magnifying glass to examine a report with various graphs and charts, aiming to boost CRO through data-driven strategies.

7 Psychological Secrets Every Marketer Needs to Know to Boost CRO

Discover 7 psychological secrets to enhance your marketing strategy and boost CRO (Conversion Rate Optimization) effectively.
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August 22, 2024

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

A conceptual image representing The 4Ps of Marketing, including elements like shopping carts, price tags, a megaphone, and a globe, symbolizing Product, Price, Place, and Promotion.

Unlocking Success: The 4Ps of Marketing and Beyond

Explore the foundational 4Ps of marketing—Product, Price, Place, and Promotion—along with the critical 5th P: People.
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August 22, 2024

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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