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Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Digital Marketing

Business professional analyzing digital ad metrics on tablet.

Unmasking The Success Illusion in Digital Ads: Who’s Really Winning the Game?

In the fast-paced world of digital advertising, it’s easy to get swept up in the buzz of success stories. However, beneath the surface, many campaigns that seem to shine may not be as effective as they appear. This article aims to peel back the layers of what we call ‘The Success Illusion in Digital Ads:…
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May 5, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Colourful search themes for enhanced Google Ads campaigns.

Google Ads Boosts Performance Max Campaigns With Expanded Search Themes

Google has announced a significant update to its Performance Max (PMax) campaigns, allowing advertisers to utilise up to 50 Search themes. This expansion aims to enhance targeting capabilities while leveraging automation, responding to feedback from advertisers seeking greater flexibility in their campaigns. Key Takeaways Expanded Search Themes: Advertisers can now add up to 50 Search…
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May 5, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

E-commerce team collaborating on digital devices in an office.

Revolutionising E-Commerce: How Shopify PPC Automation is a Game-Changer for UK Retailers

In the fast-paced world of online shopping, UK retailers are constantly looking for ways to stay ahead. One major breakthrough in this space is Shopify PPC Automation. This innovative approach to pay-per-click advertising is transforming how businesses operate, making it easier to manage campaigns and drive sales. With automation, retailers can optimise their ad strategies…
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May 4, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Smartphone showing Siri interface in a business setting.

Is Siri an AI? Unpacking the Intelligence Behind Apple’s Voice Assistant

In recent years, Siri has become a household name, but many still wonder, “Is Siri an AI?” This article explores the intelligence behind Apple’s voice assistant, examining its capabilities, evolution, and the technology that powers it. We will also discuss the limitations that Siri faces and what the future might hold for this iconic assistant…
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May 3, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Digital dashboard with metrics and performance indicators.

Google Ads Unveils Enhanced Reporting Features for Performance Max Campaigns

Google has announced significant updates to its Performance Max (PMax) advertising platform, aimed at providing advertisers with greater transparency and insights into their campaign performance. With over one million advertisers currently using PMax, these enhancements are set to improve the way businesses track and optimise their advertising efforts across Google’s extensive network. Key Takeaways Introduction…
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May 3, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Professionals collaborating in a modern office space.

Exploring the Question: Is PPC Worth It for Your Business in 2025?

As we step into 2025, the landscape of digital marketing is evolving rapidly, and businesses are constantly seeking effective ways to reach their audience. One strategy that has gained significant traction is Pay-Per-Click (PPC) advertising. But the question remains: is PPC worth it for your business? This article will unpack the fundamentals of PPC, its…
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May 2, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Business professional with laptop analysing digital marketing data.

Understanding How Much Does Google PPC Cost in 2025: A Comprehensive Guide

As businesses increasingly turn to online advertising, understanding the costs associated with Google PPC (Pay-Per-Click) is essential. With the landscape constantly evolving, knowing how much Google PPC costs in 2025 can help you plan your marketing budget effectively. This guide will break down the factors that influence PPC costs, average click rates, and strategies for…
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May 1, 2025

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

Business professional analysing Google Ads data in office.

Understanding How Much Google Ads Cost in the UK: A Comprehensive Overview

When it comes to online advertising in the UK, understanding how much Google Ads cost is essential for businesses aiming to maximise their marketing efforts. The costs associated with Google Ads can vary widely based on several factors, including competition, keyword selection, and quality scores. This article breaks down the various elements that influence Google…
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April 30, 2025

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Expert Tips for Conducting a Successful PPC Ads Audit illustrated by a focused marketing team collaborating over laptops in a modern office setting.

Expert Tips for Conducting a Successful PPC Ads Audit: Unlocking Your Campaign’s Full Potential

Boost ROI with expert tips for conducting a successful PPC Ads audit. Identify wins, fix issues, and maximise your campaign performance.
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April 29, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Business professionals collaborating on digital marketing strategies.

Does PPC Make Money? Unveiling the Truth Behind Pay-Per-Click Advertising

Pay-Per-Click (PPC) advertising has become a popular choice for businesses looking to boost their online presence and sales. But does PPC make money? This article aims to uncover the truth behind PPC advertising, exploring its mechanics, profitability, and how it stacks up against other marketing strategies. Whether you’re a seasoned marketer or just starting out,…
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April 27, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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