Skip to content

Need a New PPC Agency ?

Get a free, human review of your Ads performance today.

Google Analytics 4 Unveils Benchmarking Data for Enhanced Performance Insights

single-post-top-banner

Google Analytics 4 Unveils Benchmarking Data: Google has introduced a significant update to Google Analytics 4 (GA4), enabling users to compare their performance with other businesses in their industry. This new feature provides crucial context for strategic decision-making and goal-setting.

Key Takeaways for Google Analytics 4 Benchmarking Data

  • Users can now access benchmarking data in GA4.
  • Benchmarks are refreshed every 24 hours.
  • Customisable peer groups and a wide range of metrics are available.

How It Works

To access benchmarking data, users need to ensure their property has the “Modeling contributions & business insights” setting enabled in Admin > Account Settings. The benchmarking data is refreshed every 24 hours, and the summary displays:

  1. Your trendline.
  2. Median in your peer group.
  3. Range in your peer group (25th to 75th percentile).

A sleek, modern visual representation of data analytics featuring digital graphs and charts glowing in blue and white. A central screen displays dynamic analytics with various charts and comparison bars, subtly incorporating privacy icons like a lock to symbolise data protection.

GA4 Unveils Benchmarking Data: Key Features

  • Customisable Peer Groups: Users can select from various categories to find the most relevant comparison group.
  • Data Privacy: Google assures that benchmarking data is encrypted, protected, and aggregated to maintain privacy.
  • Wide Range of Metrics: The feature covers acquisition, engagement, retention, and monetisation metrics.

The Big Picture

This update addresses a long-standing need in the analytics community for comparative data, allowing businesses to gauge their performance more accurately within their industry context. Advertisers can now better understand their performance relative to their peers, potentially informing strategic decisions and goal-setting.

What’s Next

Users are encouraged to check their GA4 accounts for this new feature and explore how it can enhance their analytics insights.

Sources

Author

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

Search Blog

Free PPC Audit

Subscribe to our Newsletter

chat-star-icon

The Voices of Our Success: Your Words, Our Pride

Don't just take our word for it. With over 100+ five-star reviews, we let our work-and our satisfied clients-speak for us.

circle-star-icon

"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

Read Our 166 Reviews Here

ppc review