OpenAI’s New Commission Model in ChatGPT: What E-Commerce Brands Need to Know

What Your E-Commerce Brand Needs to Know

OpenAI’s New Commission Model in ChatGPT: OpenAI is taking its in‑chat shopping feature to the next level.

Starting with a built-in checkout system, developed in partnership with Shopify, ChatGPT will soon enable users to complete purchases directly within the chat interface – and, importantly, OpenAI will take a commission on each sale from merchants who fulfil orders this way!

It’s a major shift.

Until now, product links in ChatGPT led to external websites, where the brand or affiliate earned the sale – but ChatGPT itself made no money.

This in-chat commerce pivot unlocks revenue from ChatGPT’s immense free-tier traffic and marks a new frontier in AI-native conversion.

OpenAI’s New Commission Model in ChatGPT 🚨 What This Means for E-Commerce and PPC

4 Actionable Steps for Your E-Commerce Brand to Capitalise on OpenAI’s New Commission Model in ChatGPT

1. Integrate with ChatGPT’s checkout plugin

   • If you’re on Shopify, work with PPC Geeks to connect via the Shopify + ChatGPT plugin preview. If not, talk with us about other feed integrations to ensure your products can be purchased in-chat.

2. Optimise your product feed for AI relevance

   • Review and enhance titles, descriptions, images, and structured data (schema.org). A conversational tool relies on clear, feature-rich metadata to recommend your products when matched with buyer intent.

3. Measure AI-driven conversions

   • Ask PPC Geeks to set up early-stage conversion tracking for ChatGPT sales. Understanding where AI shoppers enter and purchase helps you optimise pricing, availability, and messaging in real time.

4. Prepare for AI-native ad placements

   • Though ChatGPT’s current shopping results are non-paid, OpenAI’s CFO has hinted that monetisation is not ruled out. PPC Geeks can help you test placement readiness, explore pilot programs, or prep a budget for future AI ads.

How PPC Geeks Supports Your Transition to OpenAI’s New Commission Model in ChatGPT

As a forward-thinking PPC and AI-commerce agency, PPC Geeks is uniquely positioned to guide clients through this transition:

1. Checkout Integration & Feed Setup

   • We help Shopify-based brands plug into ChatGPT’s in-chat checkout early. For others, we build and manage structured feeds to maximise visibility in conversational commerce environments.

2. Feed Optimisation & QA

   • Think of us as AI feed engineers: helping you craft product titles, schema markup, image formatting, review enrichment—everything that helps ChatGPT find and confidently recommend your products.

3. Conversion Tracking & Analytics

   • We set up fine-grained tracking to capture in-chat transactions, drawing insights for ROI optimisation. This becomes key for justifying future AI-commerce strategies.

4. Prompt & Content Engineering

   • We guide brands in crafting copy that resonates with AI’s natural-language logic. That means focusing product pages on contextual features and buyer-language phrasing, so ChatGPT chooses yours first.

5. AI Shopping Ad Strategy & Readiness

   • When AI-commerce becomes a paid channel, we’ll be ready. From budgeting to bidding strategy for conversational ads, we’ll ensure your brand leads in the first wave.

The Bottom Line

OpenAI’s move to take a ~2% commission on every sale made within ChatGPT is a landmark moment. It signals a future where search, discovery, and payment happen in a single conversational loop.

For e-commerce brands, digital leaders, and busy CMOs/DMMS, the imperative is clear:

• Get your product feed integrated now. Early participation means free AI positioning before paid placements arrive.

• Prepare your data and content for conversational relevance.

• Track, measure, and optimise for conversions inside ChatGPT.

• Stay ahead of AI-native ad formats with PPC Geeks as your commerce technology partner.

The era of conversation-first commerce is here. At PPC Geeks, we help your brand not just participate—but lead—in this new model where clarity, context, and relevance drive both recommendations and revenue.

Want to chat about integrating your product feed or measuring ChatGPT sales today? Let’s connect. We’ll help you build an AI-native growth engine—because conversational commerce isn’t just coming. It’s already here.