AI SEARCH OPTIMISATION Agency That Helps You Get Found and Cited
Your buyers still search on Google. But more of them now ask ChatGPT, Perplexity, Gemini or Google’s AI Overviews to compare their options and suggest a shortlist. If those answers don’t mention you, you’re not in the running.
PPC Geeks is an AI SEO agency and GEO agency built on hands-on search experience. We make your business easier for search engines and AI platforms to find, understand and recommend – using clear pages, real evidence and steady authority building. No tricks, no shortcuts.
Real search visibility, not a theory
Before offering this to clients, we applied the same approach to ppcgeeks.co.uk – clear service pages, real expertise, evidence and steady link building. No tricks.
Source: Wincher rank tracking, UK desktop, October 2026
It’s the same method we’ll use on your site. Every market and starting point is different, so we’ll always show you the evidence and be straight with you about what’s realistic.
Buyers can get a shortlist before they visit a website
Search used to mean typing a few words into Google, opening several websites and comparing them yourself. Now a buyer can ask something far more specific:
Instead of ten blue links, they may get a direct answer that compares a few agencies, explains their strengths and suggests a shortlist.
So the question for your business isn’t only “Where do we rank?” It’s also “Does AI understand who we are, what we offer and why someone should choose us?”
AI SEO, GEO and AEO – built on strong search foundations
AI search optimisation means improving how your business is found, understood and referenced in AI-assisted search – Google AI Overviews, ChatGPT, Perplexity, Gemini and similar tools. You’ll also hear it called AI SEO, generative engine optimisation (GEO) or answer engine optimisation (AEO). The names differ, but the goal is the same: make it easy for these platforms to see your business as a relevant, credible source worth mentioning. It doesn’t replace SEO. It’s built on the same foundations – a technically sound website, useful content and real-world evidence – with extra attention on how AI describes and recommends you.
Understood
Can platforms tell what you do? Your website should make it obvious what you offer, who you help, which sectors you know, where you work and what makes you different. Our own AI Reference page shows how we set out our company information clearly.
Trusted
Is there evidence behind your claims? Case studies, reviews, accreditations, named experts and consistent information on other websites all back up what your site says about you.
Referenced
Does your content answer real questions? AI tools tend to draw on content with direct answers, specific examples and first-hand experience. Generic copy gives them no reason to pick you over anyone else.
An AI SEO agency and GEO agency built on real buyer data
Most AI search advice starts with estimated search volumes. Ours starts with what buyers actually do.
As a PPC agency, we work every day with the searches people make, the ads they respond to, and which of those searches turn into enquiries and sales. That gives us a clearer view of real buyer demand than any keyword tool on its own.
We use that insight to shape your AI search strategy. It helps us find:
- The questions linked to the strongest buying intent
- The services and sectors that bring in your most valuable leads
- The objections buyers raise before they enquire
- The search terms that attract poor-quality traffic
- The difference between early research and ready-to-buy searches
So your content focuses on the questions that lead to revenue, not just traffic. And your paid search, website content and AI visibility all pull in the same direction.
Already running Google Ads? Our Free Google Ads Audit shows what your account data is telling you – and it’s a useful starting point for this work too.
See where you appear, who appears instead and what to fix first
We take 10 real questions your buyers ask and run them across Google, Google AI Overviews, ChatGPT, Perplexity and Gemini. Then we show you where you appear and how you’re described, where competitors appear instead of you, and what to fix first.
What we found
A clear summary of where you show up today and the gaps that matter most.
Why it matters
A plain-English explanation of how those gaps affect whether buyers find you, trust you and choose you.
What to do next
A short, prioritised list of fixes, ranked by likely value and effort.
Every review is put together by a person, not just a tool, and comes in three simple parts.
Get your free AI visibility review
No jargon, no inflated promises – just findings you can act on.
Step-by-step visibility, measured honestly
There’s no single switch that puts you in every AI answer. We build visibility step by step and measure it as we go.
Benchmark
We test the questions that matter to your business – branded, non-branded, comparison and problem-led – and record where you appear, how you’re described and who shows up instead.
Fix the foundations
We make sure search engines and AI crawlers can reach your important pages, and that your website clearly explains who you are, what you do and who you do it for. That covers crawlability, indexing, site structure, structured data and consistent business information.
Build content and authority
We create or improve the pages buyers need – service pages, industry pages, comparisons, guides and FAQs – using your team’s real expertise. Then we build genuine third-party evidence through quality links, PR, reviews and expert contributions.
Measure
We re-test the same questions regularly, track visits from AI platforms in your analytics and link visibility to enquiries and sales where the data allows. We’ll tell you what can be measured and where the limits are – no made-up scores.
Best for businesses with genuine expertise to bring to the surface
A good fit if you:
- Rely on search for enquiries or sales
- Work in a competitive or specialist market
- Sell considered or high-value products or services
- Have real expertise that isn’t coming across online
- Have invested in SEO but have no plan for AI search
- Want to know how competitors show up in AI answers
It’s not a shortcut for:
- A weak offer or poor customer service
- Claims you can’t back up
- A thin or hard-to-crawl website
- Mass-produced or copied content
- Avoiding work on your most important pages
AI search optimisation works best when there’s genuine knowledge and value to bring to the surface. Our job is to make it clearer, easier to find and better supported.
AI search optimisation, in plain English
What’s the difference between AI SEO, GEO and AEO?
They’re different names for broadly the same work: improving how your business appears in AI-generated answers. GEO (generative engine optimisation) and AEO (answer engine optimisation) are newer terms, while AI SEO is the more familiar one. Our approach covers all three.
Is this the same as SEO?
They overlap a lot. Technical SEO, useful content and authority still matter. AI search optimisation adds a focus on how your brand is described in generated answers and how well your content answers detailed, conversational questions. It should strengthen your SEO, not replace it.
Can you guarantee that ChatGPT or Google will recommend my business?
No – and no responsible agency can. AI answers change with the wording of the question, the sources available, location, timing and the platform itself. What we can do is improve the quality, clarity and authority of the information those platforms draw on, and show you honestly how things are moving.
How quickly will we see results?
There’s no set timeline. Some technical fixes and corrections to how you’re described can happen fairly quickly. Wider visibility takes longer, because it depends on crawling, competition, content quality and building third-party authority. We’ll set realistic expectations once we’ve reviewed your starting point.
Do we need to create hundreds of new pages?
No. Lots of thin, repetitive pages can weaken a website rather than strengthen it. We focus on the pages and questions that genuinely help buyers and matter to your business.
Can you track traffic from AI search?
Partly. Some visits from ChatGPT, Perplexity and other AI tools show up in your analytics, and we’ll help you set that up properly. But not every mention leads to a click, so we combine referral data with regular question testing, citation tracking and enquiry data.
Can you work alongside our existing SEO agency?
Yes. We’re happy to work with your in-house team or other partners, with clear responsibilities agreed at the start.
What happens after the free review?
You’ll get your findings and a prioritised action list. If you’d like our help putting it into practice, we’ll talk it through. There’s no obligation, and no long-term contract if you do go ahead.
Your next client could be asking an AI tool which supplier to trust right now
Make sure it finds a clear, credible answer – and that the answer includes you.
Get your free AI visibility review
