Free ChatGPT Ads Audit
Early results from our own ChatGPT Ads campaigns: cost per lead is almost identical to Google Ads, but far more of those leads turn into real sales opportunities.
ChatGPT ads are a new channel, but the problems that waste money are not. Loose campaign structure, generic ads, unreliable tracking and landing pages that do not convert can drain a budget on any platform.
Our free ChatGPT Ads audit is a manual review of your account by a PPC specialist. You will find out what is working, what is wasting money and what to fix first. Not live yet? We can check your setup before you launch.
ChatGPT Ads advice based on real campaigns
We have run ChatGPT ads for PPC Geeks since August 2026. So your audit is not based on theory. It comes from people who have built, tested and fixed ChatGPT advertising campaigns first-hand.
That means we know where the platform works well, where it is still developing, and where advertisers tend to lose money in the early stages.
What our own tests show so far: our cost per lead from ChatGPT Ads has been almost identical to Google Ads, but far more of those leads turn into real sales opportunities. Early days, but a very promising start.
Rather have us run your campaigns for you? See our ChatGPT Ads Management service.
Rated Excellent
“He took time to explain in detail what everything meant and the changes that would be beneficial to help improve sales for me. He nor anyone else at PPC was trying to sell or push me into signing up with them.”
“I had a great Google Ads audit with Chris, highlighted some key areas that performed and some that didn’t, and gave actionable steps, cannot fault them.”
“Mark is very knowledgeable and gives a lot of good advice. His audit was a real eye opener to where I need to optimise and focus for the upcoming months.”
“Only had the initial audit call but I have been incredibly impressed from initial outreach, right through to the audit call.”
“Did a very thorough audit of our ads account which was much appreciated!”
“Mark still took the time to discuss the audit and provide suggestions, no sales pitch, just good advise.”
“My second time using PPC Geeks for an account audit and always such an insightful and valuable process.”
What we check in your ChatGPT Ads account
Campaign objective, budget and dates
Is each campaign set to the result you actually want, with a sensible budget and end dates so spend cannot run away?
Countries, platforms and audiences
Are your hard limits set in the campaign settings? Context hints cannot stop your ads showing in the wrong country.
Ad groups and context hints
Is each ad group built around one buying situation, with context hints written as real customer needs rather than keyword lists?
Bidding
Are you on the right bidding option (per impression, per click or conversion-optimised) for the amount of conversion data you have?
Ad creative
Are your title, description and image clear, within OpenAI’s limits and different enough to test? Are your business name and logo set up correctly?
Measurement Pixel and Conversions API
Is OpenAI’s Measurement Pixel firing on real leads and sales, is the server-side Conversions API set up, and are conversions being counted once, not twice?
UTMs and analytics
Does every ad link carry UTM tags, so GA4 can see ChatGPT traffic, and do the clicks in Ads Manager line up with the visits in your analytics?
Landing pages
Does the page match the ad, work well on mobile, make the next step obvious and meet OpenAI’s ad policies?
Product feed (ecommerce)
Is your product feed connected, accurate and showing the products and prices you actually want to sell?
Google and Microsoft Ads fit
Is ChatGPT advertising adding something new, or repeating what your search campaigns already do?
What does ChatGPT already say about you?
Before you pay for a single ad, it is worth knowing whether ChatGPT already recommends you for free.
As part of your audit, we ask ChatGPT the questions your customers ask and show you who it recommends: you, your competitors, or nobody. If it already mentions you, ads can build on that. If it does not, there is work to do on the free side too.
Want to show up more often without paying for it? See our AI Search Optimisation service.
Illustration only. Your report is based on your own account.
Is the audit right for you?
Ecommerce and D2C brands
You sell online and want to know whether ChatGPT Ads can drive profitable sales alongside Shopping and Performance Max.
Lead generation
You need enquiries, calls and booked appointments, not just clicks.
B2B
Your buyers research and compare options before they speak to anyone, which is exactly the kind of conversation people are having with ChatGPT.
Not live yet?
Planning your first campaign? We can check your setup, tracking and landing pages before you spend a penny.
Budget guide: to give ChatGPT Ads a fair test, we recommend a monthly budget of at least 10% of your current Google Ads spend, with £500 a month as a sensible minimum.
Where early ChatGPT Ads budgets get wasted
Most waste starts with familiar paid-media mistakes, not exotic new technology.
- The wrong campaign objective. Campaigns set up for reach or clicks when the business needs leads or sales.
- Context hints that are too broad. Phrases like “marketing” or “business software” describe a market, not a customer need.
- Too many themes in one ad group. Different products and customer types are mixed together, so no single ad fits well.
- Ads that all say the same thing. Changing one word is not a real test. Strong accounts test different messages.
- Tracking that rewards the wrong actions. Page views or newsletter sign-ups are counted as conversions, so the campaign learns from the wrong signals.
- Ads sending people to the wrong page. The ad makes a specific promise, then the landing page does not follow through.
How ChatGPT Ads compare with Google Ads
It is not either/or. Here is how the two platforms differ, including what our own campaigns have shown so far. Correct as of November 2026, and we will keep it updated as the platform develops.
| Google Ads | ChatGPT Ads | |
|---|---|---|
| Where your ad shows | In search results, when someone types a search | Below ChatGPT’s answer, in the middle of a conversation |
| How you target | Keywords and search terms | Context hints that describe what your customer needs |
| Platform maturity | 20+ years old, with deep tools and controls | Brand new and still developing |
| Reporting and controls | Detailed reports, negatives, audiences and scripts | Basic for now, with fewer reports and controls |
| Cost per lead (our tests) | Our benchmark | Almost identical so far |
| Lead quality (our tests) | Our benchmark | Far more leads turn into sales opportunities so far |
| Best for | Catching people actively searching for what you sell | Reaching people while they research and compare options |
For most businesses, ChatGPT Ads work best alongside search, not instead of it. That is why every audit checks how the two fit together.
How the free audit works
Request your audit
Fill in the short form and tell us a little about your business and your ChatGPT advertising.
Give us read-only access
We will explain exactly what access we need and why. Read-only means we can see your account but cannot change anything.
We review it manually
Max, who runs our own ChatGPT Ads campaigns, goes through your account, tracking and landing pages by hand. No automated score, no generic checklist.
We walk you through it on a call
You get three clear answers: what is working, what is wasting money and what to fix first. We talk you through them on a call, in plain English.
Specialist paid-media experience
Paid media only, since 2017
We started PPC Geeks in 2017 and paid advertising is all we do. We are not a general AI consultancy with ads as a side service.
1,500+ manual audits
We have reviewed accounts across a wide range of industries and budgets. See our Free Google Ads Audit for more on how we work.
Hands-on with ChatGPT Ads
Your audit is done by Max, who runs our own ChatGPT Ads campaigns. The advice comes from real campaigns, not just platform documentation.
A full team of UK experts
Your audit is done by our own UK-based paid media specialists, who know the UK market inside out.
Meet the team
Free ChatGPT Ads audit FAQs
Is it really free?
Yes. There is no charge for the audit and no obligation to work with us afterwards. You are free to use the findings yourself or share them with your current agency.
What access do you need?
For a live account, read-only access to your ChatGPT Ads account gives us the clearest picture. Access to your analytics can help us check whether conversions are leading to real leads and sales. We will confirm exactly what we need before we start.
Do I need a live account?
No. If you have not launched yet, we can review your plans, tracking and landing pages to check you are ready to run a sensible first test.
Can you audit an account run by another agency?
Yes. The aim is to give you an independent view of the account, not to criticise anyone. We focus on what will improve results.
Can you guarantee results?
No. Nobody can honestly guarantee future advertising performance. Our recommendations are based on the evidence in your account and our experience running ChatGPT ads. Where something needs testing, we will tell you.
Are you affiliated with OpenAI?
No. PPC Geeks is an independent PPC agency. We mention ChatGPT and OpenAI only to describe the advertising platform we audit.
How long does the audit take?
We aim to complete your audit within five working days of getting access. We will then book a call to walk you through what we found.
What happens after the audit?
We talk you through the findings on a call and you keep the prioritised action list. You can make the changes yourself, hand them to your current agency, or ask us to run your campaigns through our ChatGPT Ads Management service. There is no pressure either way.
Are ChatGPT ads available in the UK?
Yes. ChatGPT ads are live in the UK and appear below ChatGPT’s answers for logged-in adults on the Free and Go plans. Plus, Pro and business plans stay ad-free. UK businesses can run campaigns through OpenAI’s Ads Manager, which is still in beta.
What budget do I need?
We recommend at least 10% of your current Google Ads spend, with £500 a month as a sensible minimum. Below that, it is hard to get enough data to judge the channel fairly.
More on ChatGPT Ads
ChatGPT Ads Audit: 10 Checks for the First 30 Days
The checklist we use when a new account goes live.
Advertise on ChatGPT: 6 Benefits for UK Businesses
Why it is worth testing now, and who it suits best.
OpenAI oCPC Campaigns for UK Advertisers
How ChatGPT’s conversion-based bidding works.
ChatGPT Ads Management
Rather we ran it for you? See how our management service works.
Your next ChatGPT Ads decision should be based on evidence
Your campaigns might already be in good shape. They might have problems holding them back. Or you might need a bit more groundwork before spending more.
A free ChatGPT Ads audit from PPC Geeks will tell you which, and exactly what to do about it.
PPC Geeks is an independent PPC agency and is not affiliated with or endorsed by OpenAI.
