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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Will You Be Our Next Happy PPC Ads Client?

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Sleek laptop in a modern office environment ready for Google Search Console integration.

Google Search Console: Essential Tools for SEO Success

Discover essential tools in Google Search Console and how to use it effectively for optimising SEO and enhancing website performance.

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A retail store interior split into two contrasting halves, with one side featuring warm orange lighting and stocked shelves, and the other side bathed in cool blue lighting, showcasing different products. The central checkout counter sits at the intersection of the two styles, creating a visually striking scene.

How Retail PPC Has Changed From 2010 To 2023

How Retail PPC Has Changed: Explore the evolution of retail PPC advertising from 2010 to 2023. Discover the key milestones and trends
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September 10, 2024

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

A business professional analyzing digital metrics with a stylus, representing the performance data from a PMax campaign, with various graphs and charts indicating conversion growth and success across multiple platforms.

PMax Explained: What is Performance Max and How Does It Work?

Learn how Performance Max (PMax) campaigns in Google Ads use machine learning to boost ad performance across all Google platforms.
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September 10, 2024

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

A group of business professionals in a meeting room discussing strategies related to Expanded PPC FAQs, including metrics and campaign performance insights.

Expanded PPC FAQs: Your Questions Answered

Explore our expanded PPC FAQs for answers to common questions, from basics to advanced. Perfect for both beginners and seasoned marketers
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September 9, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A side-by-side comparison of a professional analysing data on a laptop and printed charts, representing the analytical tools available in Bing Ads vs Google Ads for tracking marketing performance and campaign success.

Bing Ads vs Google Ads: Which is Right for You?

Learn the pros and cons of Bing Ads vs Google Ads to choose the best platform for your business and optimise PPC costs.
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September 9, 2024

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

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Meta Ad Revenue Soars by 27% in Q1 2024

Meta ad revenue surged by 27% in Q1 2024, driven by innovative AI tools and a growing user base. Learn more about the company's performance.
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September 9, 2024

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

A visual representation of balancing agility and structure in PPC, with a cheetah symbolizing agility on one side of a balanced scale and a house representing structure on the other. This image illustrates the delicate equilibrium between speed and stability in PPC strategies.

5 Strategies for Balancing Agility and Structure in PPC

Discover 5 expert strategies to balance agility and structure in your PPC campaigns for optimal performance.
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September 9, 2024

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

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Is Google PPC Worth It?

Is Google PPC worth it? Discover the powerful benefits of Google PPC advertising with insights from PPC Geeks co-founder Dan.
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September 5, 2024

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

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Google Ads Localisation Tips for UK Businesses with a Global Reach: Speak Their Language

Learn essential Google Ads localisation tips for UK businesses to expand global reach and improve ad performance.
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September 5, 2024

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

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Transformative. Tailored. Results-Oriented

Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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