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PPC Blog

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Will Your Brand be our next happy Pay per Click Ads client ?

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Business professionals in a modern office setting discuss strategies to avoid mistakes in PPC budget allocation.

Top 3 Mistakes in PPC Budget Understanding and How to Avoid Them

Discover the top 3 mistakes in PPC budget understanding and learn how to avoid them for better campaign success.

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Close-up of a magnifying glass over a chart displaying PPC competitor analysis data.

PPC Competitor Analysis: Strategies for Success

Master PPC competitor analysis with advanced techniques and strategies to outperform rivals and boost your campaigns.
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June 4, 2024

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

A hiker with a red backpack stands on a mountain peak, holding a hiking pole, gazing at a flag planted on the summit with a scenic view of mountain ranges in the background.

Mastering Your Goals: A Comprehensive Guide to the SMART Framework

Achieve success with SMART goals. This comprehensive guide walks you through each component of the SMART framework for effective goal setting.
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June 4, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A laptop displaying various performance metrics and data analytics charts, including graphs showing trends and statistics, set in a professional office environment.

Understanding CPM: The Key to Maximising Brand Awareness in Digital Advertising

Master the art of CPM advertising for maximum brand visibility. Learn how this pricing model can help you reach a large audience.
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June 4, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Bar graph comparing cost per lead (CPL) across various marketing channels, emphasizing the most cost-effective option.

Understanding Cost Per Lead (CPL): A Key Metric for Marketing Efficiency

Master the concept of Cost Per Lead (CPL) in marketing. Understand how to calculate and analyse its to make data-driven marketing decisions.
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June 4, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A graph with yellow bars and a rising white arrow, illustrating the growth achieved through effective PPC strategies.

PPC Strategies for UK’s Small Business Owners

Discover expert PPC strategies to maximize ROI for UK small businesses. Learn keyword research, geo-targeting, and more.
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June 4, 2024

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

Bar graph illustrating the growth in return on ad spend (ROAS) with a dollar sign and upward arrow.

tROAS Maximising Your Advertising Budget: A Guide to tROAS Bidding

Unlock the power of tROAS bidding strategy for optimal ad spend. This guide will walk you through the best practices to achieve profitability.
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June 4, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

What Is The Future of PPC? A busy city street with numerous digital billboards displaying PPC advertisements.

What Is The Future of PPC? Insights and Predictions from Leading UK Advertising Agencies

Know the future of PPC with insights & predictions from top UK advertising agencies. Find what's next in digital advertising & trends
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June 4, 2024

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

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Facebook Ads Guide: Boost Your ROI

Unlock the full potential of Facebook Ads with our guide. Learn ad formats, targeting, content, and optimization.
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June 4, 2024

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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