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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Will You Be Our Next Happy PPC Ads Client?

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Federal Judge Declares Google’s Ad Tech Monopoly Illegal

A federal judge has ruled that Google holds an illegal monopoly in the online advertising technology market, marking a significant victory for antitrust regulators. This ruling follows a lengthy trial and adds to the growing scrutiny of Google’s business practices, particularly in the wake of its previous antitrust challenges. Key Takeaways U.S. District Judge Leonie…

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Understanding the Key Differences: SEO vs. PPC Agencies for Digital Marketing Professionals

Discover the crucial disparities between SEO and PPC agencies. Learn which digital marketing strategy suits your business goals best.
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March 11, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Unveiling the Costs: What Agencies Typically Charge for PPC Services

Find out how agencies charge for PPC services and gain a clear understanding of pricing models and factors that influence costs. PPC Geeks
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March 8, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Illustration of various digital marketing elements surrounding a central PPC target symbol, depicting the concept of Maximising ROI with Google Ads.

Exploring Digital Advertising: What is a PPC Agency?

Unlock the benefits of partnering with a Google PPC agency. Gain expert strategy development and maximise ROI with expert Google Ads campaigns
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March 7, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A softly illuminated page with the word February elegantly handwritten and a white pen lying diagonally on it, highlighting PPC News February 2024.

PPC News February 2024 Round-Up: Exploring the Latest in PPC, Google Ads, and Digital Marketing Strategies

PPC News February 2024 has been diverse, featuring content on improving ROI with Google Ads and delving into the future of digital marketing.
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February 28, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A futuristic cityscape with digital interfaces displaying symbols of security, privacy, and analytics, representing the shift away from third-party cookies in digital advertising.

The End of Third-Party Cookies: A New Era for Digital Privacy and Advertising

Discover the seismic shift in digital advertising as Google plans to phase out third-party cookies in Chrome by 2024. Stay informed!
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February 27, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A digital marketing command center with professionals using advanced tools for Mastering Google Ads PPC, showcasing global reach and analytical insights.

Mastering Google Ads PPC: Insider Tips for Effective PPC Campaign Management

Become a master of Google Ads PPC with insider tips and strategies. Drive traffic and grow your brand with effective targeting & management.
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February 23, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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Unlock the Secrets of CPA: How to Optimise Your Digital Advertising for Better Customer Acquisition

CPA: Boost your success with lower CPAs. Discover strategies to reduce costs and enhance conversion rates for efficient customer acquisition.
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February 22, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A detailed illustration of diverse business professionals engaged in activities around a dashboard displaying various marketing metrics, highlighting the concept of CAC, Customer Acquisition Cost, with indicators such as revenue, email campaigns, and analytics.

5 Proven Strategies to Reduce Customer Acquisition Cost for UK Businesses

Lowering Customer Acquisition Cost (CAC) is crucial for UK businesses. Learn how to optimise CAC and enhance profitability. PPC Geeks
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February 22, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A customer and a store employee engage in a cheerful transaction, exemplifying personalisation in customer service.

Mastering the 2024 Digital Marketing Landscape: The Power of Personalisation in Marketing for 2024 – A Key to Deeper Customer Connections

Explore the evolving digital marketing landscape of 2024 in our final instalment. Discover the power of personalisation from our expert panel
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February 16, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A humanoid robot with a friendly posture stands on a bustling shopping street, symbolizing the integration of AI in everyday commerce.

Mastering the 2024 Digital Marketing Landscape: The Transformative Role of AI in Digital Marketing – Expert Forecasts for 2024

Discover how Artificial Intelligence (AI) is reshaping the digital marketing landscape in our fifth entry of the 2024 series.
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February 12, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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