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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Will You Be Our Next Happy PPC Ads Client?

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AdWords Users in a corporate meeting discussing advertising strategies.

Unlock Growth: A Comprehensive Guide to Google Ads PPC for UK Businesses (Transitioning AdWords Users Welcome)

Guide formerly Google AdWords users to Google Ads success with strategies, features, and optimisation tips.

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The Digital Markets Act (DMA) Impact on Google Advertisers in the European Economic Area (EEA)

The Digital Markets Act (DMA) Impact on Google Advertisers in the European Economic Area (EEA)

Discover Digital Markets Act (DMA) affects Google advertisers in the European Economic Area (EEA) & strategies to navigate regulatory changes
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January 25, 2024

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

PPC News January 2024 calendar page with days of the week and dates visible, a potted plant on the top left corner, and a closed pocket watch at the bottom right, all overlaying a rustic white wooden background.

PPC News January 2024 Round-Up: A Month of Enlightening Insights and Strategies in PPC Advertising

Stay ahead in the New Year with our PPC News January 2024 roundup, packed with insights for business owners and digital marketers.
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January 25, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Digital illustration of a customer journey mapping concept, with a large keyhole emitting light over an open book connected to computer monitors showing graphs. The book displays a network of paths with location pins and social icons, symbolizing different touchpoints in a customer's journey. This represents how customer journey mapping can unlock targeted marketing strategies in Google Ads.

Unlocking the Power of Customer Journey Mapping in Google Ads

Customer journey mapping in Google Ads: understand, create, and implement effective customer personas, touchpoints, and insights.
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January 24, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A digital illustration depicting two people in an office setting, with one analyzing data on a computer and the other holding a tablet, surrounded by icons representing time management and data analytics. The image underscores the need for attention to detail in order to avoid tracking mistakes in data monitoring and time allocation.

Common Tracking Mistakes and How to Avoid Them

Learn about common tracking mistakes in this article and how to avoid them. Discover the importance of accurate tracking.
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January 19, 2024

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

Colorful graphic illustration showing two individuals engaged in Tracking in Google Ads, with one drawing a growth trend line on a 'Google' calendar and the other holding a magnifying glass over a search engine result page. The background is adorned with gears, key icons, digital charts, and a notepad with the words 'Mastering', 'Professional tracking', 'Hiring', 'DIY', and 'Agency', signifying a comprehensive guide on Google Ads tracking strategies.

Tracking in Google Ads: A DIY Guide and the Benefits of Hiring a Professional Agency

Learn how to master tracking in Google Ads to drive targeted traffic, boost conversions, and grow your revenue.
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January 18, 2024

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

An imaginative digital marketing workspace, with a magnifying glass focusing on the Google Ads logo, embodying the analytical precision of a Google Ads Specialist agency in optimizing ad campaigns.

Driving Success with a Google Ads Specialist Agency

Discover the benefits of working with a Google Ads Specialist Agency. They can maximize ROI, drive more traffic, and boost conversions.
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January 11, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

ATL (Above The Line) Marketing Strategies: Driving Business Growth

ATL marketing, including traditional mass media channels like TV, radio, outdoor, and print, provides wide reach and impactful presence.
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January 9, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Illustration of Stephanie Mo, the new Client Manager at PPC Geeks, with a friendly and professional demeanor, set against a background featuring the PPC Geeks logo and accolades.

PPC Geeks Welcomes Stephanie Mo as New Client Manager

We're thrilled to introduce Stephanie Mo, our new Client Manager at PPC Geeks. She brings a wealth of experience across diverse industries.
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January 8, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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