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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Dataiku: Your All-in-One Platform for Enterprise AI

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Business professionals in a modern office setting discuss strategies to avoid mistakes in PPC budget allocation.

Top 3 Mistakes in PPC Budget Understanding and How to Avoid Them

Discover the top 3 mistakes in PPC budget understanding and learn how to avoid them for better campaign success.
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October 31, 2024

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

A digital marketing workspace focused on PPC optimisation, featuring a computer screen with PPC metrics like click-through rates, ROI, and audience reach, along with surrounding strategy notes.

PPC Optimisation Tips: Maximising Your ROI

Discover essential PPC optimisation tips to enhance your ROI and improve campaign performance effectively.
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October 31, 2024

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Dan from PPC Geeks presenting on Lifetime Value in a modern office setting, explaining how understanding customer revenue growth can impact marketing strategies.

Understanding Lifetime Value (LTV): A Key Metric for Business Success

Explore the concept of Lifetime Value (LTV) with Dan from PPC Geeks. Learn how to calculate LTV and its significance in marketing strategies.
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October 30, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Illustration showing the growth of Google ad spend in response to AI advancements, with icons representing Google Shopping Ads, Performance Max campaigns, and major retailers.

Google Ad Spend Grows Despite AI Changes

Google ad spend shows resilience with an 11% YoY increase in Q3 2024, despite AI changes, indicating adaptability in digital advertising.
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October 30, 2024

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

A UK PPC agency team collaborates in a modern office environment, showcasing essential qualities to look for in a UK PPC agency, such as expertise, teamwork, and strategic focus, with London's skyline in the background.

Data Whisperers & Conversion Champions: 5 Qualities to Look for in a UK PPC Agency

Discover five essential qualities to look for in a UK PPC agency for effective data-driven marketing and to maximise ROI.
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October 29, 2024

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

Choosing the Right Digital Marketing Agency: A professional and modern office scene with a diverse team of digital marketing professionals collaborating on strategy to help grow a client’s business.

Choosing the Right Digital Marketing Agency: What You Need to Know

Learn how to choose the right digital marketing agency to meet your business needs and achieve your goals.
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October 29, 2024

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

Professionals collaborating in a business environment.

How to Analyse a PPC Report: A Comprehensive Breakdown

Learn how to analyse a PPC report with this concise guide to key metrics, goals, and insights, helping you boost campaign results.
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October 24, 2024

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

A group of young professionals enjoying a discussion about Customer Centric Marketing in a casual setting, highlighting the importance of understanding customer needs in marketing strategies.

Unlocking The Power Of Customer Centric Marketing

Learn how to enhance engagement and drive conversion through Customer Centric Marketing with insights from Dan, co-founder of PPC Geeks.
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October 24, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A group of professionals at a PPC Ad Agency with an ROI Focus working in a creative office environment filled with marketing tools and technology.

How a PPC Ad Agency with an ROI Focus Can Double Your Online Profits

Discover how a PPC ad agency with an ROI focus can significantly boost your online profits with effective strategies.
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October 23, 2024

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

A laptop on a desk beside a coffee cup and a shipping box, representing when to consider a Google Ads audit for eCommerce businesses.

DIY or Pro? When to Consider a Google Ads Audit for Your UK Business

Wondering when to consider a Google Ads audit? Learn how regular audits can boost your UK business by uncovering campaign insights.
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October 23, 2024

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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