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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Will You Be Our Next Happy PPC Ads Client?

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Business professional analyzing digital ad metrics on tablet.

Unmasking The Success Illusion in Digital Ads: Who’s Really Winning the Game?

In the fast-paced world of digital advertising, it’s easy to get swept up in the buzz of success stories. However, beneath the surface, many campaigns that seem to shine may not be as effective as they appear. This article aims to peel back the layers of what we call ‘The Success Illusion in Digital Ads:…

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A team of professionals in a modern office discussing Amazon PPC strategies. A large screen displays charts and graphs related to Amazon PPC campaigns. This represents a focused discussion on What is Amazon PPC Agency.

Understanding What is Amazon PPC Agency: A Comprehensive Overview

What is Amazon PPC Agency? Learn how experts manage PPC campaigns to boost visibility, drive traffic, and increase sales for Amazon sellers.
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March 10, 2025

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

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Unlocking Success: How PPC Entourage Transforms Your Amazon Advertising Strategy

Boost your Amazon sales with PPC Entourage! Optimise ad spend, simplify PPC management, and drive more traffic with this advertising tool.
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March 10, 2025

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

A professional office desk setup featuring a laptop displaying a PPC campaign dashboard with graphs and analytics. A business professional optimises ad spend with a magnifying glass, symbolising precision. Coins, dollar signs, and upward-trending arrows represent ROI growth, with additional elements like a coffee cup, notepad, and smartphone enhancing the realistic setting.

Understanding Why PPC Management Is Important for Your Business Success

PPC management is a game changer for businesses looking to thrive online. It’s not just about throwing money at ads and hoping for the best; it’s about strategy and precision. In this article, we’ll break down why PPC management is important and how it can significantly impact your business success. From understanding your audience to…
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March 8, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

What PPC Means - A professional reviewing PPC reports and digital marketing performance on a laptop.

Understanding What PPC Means: A Comprehensive Guide to Pay-Per-Click Advertising

Discover what PPC means and how it works. Learn how Pay-Per-Click ads drive traffic, boost visibility, and help businesses grow online.
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March 7, 2025

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

Why Being Everywhere in Digital Marketing Is a Trap

Trying to be everywhere with your ads? Discover why focusing on one platform first is the smartest move for your PPC strategy.
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March 7, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

A team of marketing professionals discussing the PPC Model in Google Ads in a modern office setting. A laptop on the table displays campaign performance charts while the team collaborates enthusiastically.

What is the PPC Model in Google Ads? A Comprehensive Overview

Discover how the PPC model in Google Ads works, why it matters, and how to optimise your campaigns for better results and smarter ad spend.
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March 6, 2025

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

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Understanding What Does PPC Mean in the World of Digital Marketing

What Does PPC Mean? Learn how Pay-Per-Click works, its benefits, and tips for running successful, cost-effective digital marketing campaigns.
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March 5, 2025

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

What Does AI Mean? A futuristic AI-powered humanoid robot with glowing red and blue lights, standing in a high-tech city.

What Does AI Mean? Understanding Artificial Intelligence in Today’s World

What does AI mean? Discover how Artificial Intelligence works, where it's used, and why it's transforming the way we live and work.
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March 4, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

PPC News February 2025 - AI integration and performance trends in PPC.

PPC News February 2025 Roundup: A Month of Strategic Insights and Innovations in Digital Marketing

Stay ahead with PPC News February 2025! Get key updates on Google Ads, CRO, AI, and international PPC to optimise your digital strategy.
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March 3, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

February Updates - Global PPC Insights and Strategy Session

💡 Unlock Global PPC Success: February Updates & Insights 💡

As we transition into March, many of our seasonal clients are adjusting their strategies. Learn more in our February updates!
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February 26, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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