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Digital Marketing

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Digital Marketing

Digital marketing workspace with laptop and analytics tools.

Understanding ⚙️ GA = Google Analytics: A Comprehensive Guide for Digital Marketers

Google Analytics, often abbreviated as ⚙️ GA = Google Analytics, is a vital tool for any digital marketer. It offers insights into how users interact with your website, helping you make informed decisions about your marketing strategies. This guide aims to break down the essential features of Google Analytics, explain how to navigate its latest…
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March 28, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Business team analysing data on laptop in office.

Understanding ⚙️ GA = Google Analytics: A Comprehensive Guide for Businesses

Google Analytics, often referred to as GA, is a vital tool for businesses looking to understand their online presence. By gathering and analysing data about website traffic and user behaviour, it helps companies make informed decisions that can lead to improved marketing strategies and enhanced user experiences. In this guide, we will explore the various…
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March 28, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Digital shopping cart with products for online retail.

Upcoming Changes to Google Merchant Center Click Reporting: What You Need to Know

Google has announced significant changes to the click reporting system in Google Merchant Center, set to take effect on April 21, 2025. This update aims to align the click reporting metrics in Merchant Center with those used in Google Ads, potentially impacting how advertisers interpret their data. Key Takeaways Click reporting in Google Merchant Center…
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March 27, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Team collaborating on PPC strategies in a modern office.

Discover the Top PPC Ad Agencies UK: Your Guide to the Best PPC Agencies for 2025

Finding the right PPC agency can feel like searching for a needle in a haystack, especially with so many options available in the UK. This guide aims to help you identify the top PPC ad agencies in the UK for 2025, making it easier for you to choose a partner that truly understands your needs.…
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March 26, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Google Ads performance metrics and search terms visualisation.

Google Ads Enhances Performance Max Campaigns With Search Terms Visibility

Google has announced a significant update to its Performance Max campaigns, allowing advertisers to see which search terms are triggering their ads. This enhancement aims to provide greater transparency and control, addressing previous criticisms regarding the lack of visibility in automated campaigns. Key Takeaways Performance Max search terms are now visible in the standard Search…
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March 25, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Business professional analysing digital marketing on laptop.

Is Google PPC Worth It? A Comprehensive Analysis for Businesses in 2025

In today’s fast-paced digital landscape, businesses are constantly looking for effective ways to reach their target audience. One method that has gained significant traction is Pay-Per-Click (PPC) advertising, particularly through platforms like Google Ads. As we step into 2025, many companies are left wondering: is Google PPC worth it? This article delves into the cost-effectiveness,…
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March 25, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Business team discussing PPC agency costs in a meeting.

Understanding How Much PPC Agencies Charge in the UK: A Comprehensive Guide

In the ever-evolving world of digital marketing, understanding how much PPC agencies charge in the UK can be a bit tricky. With various pricing structures and factors at play, businesses often find themselves confused about what to expect. This guide aims to clarify the costs associated with PPC services, helping you make informed decisions about…
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March 23, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Business professional analysing data on a laptop.

How Do You Analyse a PPC Report? A Comprehensive Guide for Marketers

Understanding how to analyse a PPC report is vital for anyone involved in digital marketing. This guide breaks down the key components of PPC reporting, making it easier to comprehend and apply the insights to improve your campaigns. From understanding metrics to setting goals and avoiding common mistakes, this article will help you make sense…
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March 22, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Modern workspace with laptop and AI-themed decor.

How Do I Open AI? A Comprehensive Guide to Getting Started with OpenAI

Are you curious about how to get started with OpenAI? This guide will walk you through everything you need to know, from setting up your account to exploring the API and choosing the right tools for your projects. Whether you’re a beginner or looking to enhance your skills, we’ve got you covered. Let’s jump right…
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March 21, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Person using laptop in a modern office environment.

How Do I Open AI? A Comprehensive Guide to Accessing OpenAI’s Tools and Resources

If you’re looking to tap into the world of artificial intelligence, knowing how to access OpenAI’s tools is essential. This guide will walk you through everything you need to know about logging in, creating an account, and troubleshooting any issues you might face. Whether you’re a developer, researcher, or just curious about AI, getting into…
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March 21, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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