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Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Digital Marketing

Team discussing digital marketing strategies in a modern office.

Unlocking Online Success: How WordStream Simplifies Digital Advertising

In the ever-evolving world of digital marketing, finding the right tools to enhance your advertising efforts can feel overwhelming. WordStream stands out as a user-friendly platform that simplifies the complexities of online advertising. With its wide range of features designed to help businesses of all sizes, WordStream makes it easier to manage pay-per-click (PPC) campaigns…
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May 8, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Futuristic digital interface with AI elements and vibrant colours.

Google Ads Unveils AI Max: A Game Changer for Search Campaigns

What Is AI Max? Uncover how this innovative tool can increase conversions and dynamically create ads for your campaigns.
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May 7, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Man analysing PPC performance data on a printed report, surrounded by digital screens showing charts and graphs related to pay-per-click advertising.

Understanding What is the PPC Payment Model: A Comprehensive Guide

Learn how the PPC payment model works, why it's cost-effective, and how to optimise your campaigns for success. From bidding to keywords!
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May 6, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Business professionals reviewing digital advertising metrics on a tablet and smartphone, with charts displayed, while others discuss in the background.

Unmasking The Success Illusion in Digital Ads: Who’s Really Winning the Game?

Explore The Success Illusion in Digital Ads. Understand how misconceptions can mislead marketing success stories.
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May 5, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Illustration of a digital advertiser using a laptop, with a dashboard behind them showing campaign data and tips for using expanded Search themes in Performance Max campaigns.

Google Ads Boosts Performance Max Campaigns With Expanded Search Themes

Explore the latest update on Performance Max Campaigns Expanded Search Themes, allowing up to 50 Search themes for better targeting.
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May 5, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

E-commerce team collaborating on digital devices in an office.

Revolutionising E-Commerce: How Shopify PPC Automation is a Game-Changer for UK Retailers

Unlock the power of Shopify PPC Automation to optimise your advertising strategy and enhance sales performance.
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May 4, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Illustration of a smartphone displaying Siri’s icon with surrounding highlights on its AI features, limitations, and competition, alongside a woman interacting with AI via laptop.

Is Siri an AI? Unpacking the Intelligence Behind Apple’s Voice Assistant

Explore the question, Is Siri an AI? Dive into its capabilities, evolution, and the technology behind Apple's voice assistant.
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May 3, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Digital dashboard with metrics and performance indicators.

Google Ads Unveils Enhanced Reporting Features for Performance Max Campaigns

Unlock the potential of Enhanced Reporting Performance Max Campaigns for channel-level insights and improved ad performance today.
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May 3, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Professionals collaborating in a modern office space.

Exploring the Question: Is PPC Worth It for Your Business in 2025/2026?

Explore if PPC is worth it for your business. Discover financial implications and strategies for effective campaigns.
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May 2, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Expert Tips for Conducting a Successful PPC Ads Audit illustrated by a focused marketing team collaborating over laptops in a modern office setting.

Expert Tips for Conducting a Successful PPC Ads Audit: Unlocking Your Campaign’s Full Potential

Boost ROI with expert tips for conducting a successful PPC Ads audit. Identify wins, fix issues, and maximise your campaign performance.
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April 29, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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