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Digital Marketing

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Digital Marketing

A courtroom scene with a judge's gavel in focus, representing legal proceedings involving Google and the U.S. Justice Department.

U.S. Justice Department Mulls Breaking Up Google

The U.S. Justice Department is considering breaking up Google, exploring options like divesting Chrome, Android, or Google Ads.
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August 14, 2024

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

Two determined runners pushing forward during a PPC Marathon, symbolizing the endurance and focus required in digital advertising campaigns.

The PPC Marathon: Achieving Long-term Success in Digital Marketing

Explore the concept of the "PPC Marathon" with Dan from PPC Geeks. Learn how patience and strategic planning can lead to long-term success
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August 14, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A stylized human brain morphing into a digital network, questioning "Is AI Dangerous?" with contrasting symbols of innovation and ominous warning signs, highlighting the ethical dilemmas of AI.

Is AI Dangerous? The Ethical Dilemma

Learn the ethical dilemmas and potential risks of AI as we answer the question: Is AI dangerous? Explore data privacy and societal impacts.
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August 13, 2024

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

Is Your PPC Not Working Well? A business professional in a suit is focused on his laptop, analyzing a pie chart on a screen in the background, indicating PPC campaign performance.

PPC Not Working Well? Diagnose and Cure

Is your PPC not working well? Discover why your campaigns may be underperforming and learn effective strategies for optimisation.
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August 8, 2024

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

A magnifying glass highlighting the term USP on a colourful, abstract background, emphasizing the unique selling proposition.

USP: Your Brand’s Secret Weapon

Discover how to craft a compelling USP to set your brand apart and drive success. Learn key strategies and real-world examples.
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August 8, 2024

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

A tablet screen showing a PPC dashboard with various metrics, focusing on Quality Score Optimisation and keyword performance.

Quality Score Optimisation: A Comprehensive Guide

Discover expert strategies for Quality Score optimisation in PPC campaigns. Enhance ad performance and ROI.
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August 7, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A person typing on a laptop with the Quora website open, displaying a Quora page.

Unlocking the Power of Quora: Tips and Strategies for Success

Unlock Quora's potential with expert tips on profile optimization, niche engagement, content creation, and lead generation.
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August 7, 2024

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

A balanced scale with plants and coins representing paid vs organic growth, illustrating the equilibrium between quick wins and sustainable development.

Debating Paid vs Organic Growth: Insights and Opinions

Explore the pros and cons of paid vs organic growth strategies with expert opinions and real-world case studies.
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August 6, 2024

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

Illustration of a brain surrounded by interconnected icons representing various psychological principles, highlighting CRO hacks and their importance in understanding user behaviour.

CRO Hacks You Didn’t Know You Needed: The Psychology of Persuasion

Unlock the secrets of CRO hacks with psychology to boost conversions. Learn about social proof, reciprocity, and more.
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August 1, 2024

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

The image illustrates Google Ads Trends, featuring a cityscape with London landmarks and the Google logo, symbolising the integration of Google Ads in the UK market.

Google Ads Trends to Watch for UK Businesses in 2024 and Beyond

Discover key Google Ads trends for UK businesses in 2024 and beyond, including AI, automation, video ads, and visual search.
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July 31, 2024

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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