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Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Digital Marketing

Man analysing PPC performance data on a printed report, surrounded by digital screens showing charts and graphs related to pay-per-click advertising.

Understanding What is the PPC Payment Model: A Comprehensive Guide

Learn how the PPC payment model works, why it's cost-effective, and how to optimise your campaigns for success. From bidding to keywords!
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May 6, 2025

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

Business professionals reviewing digital advertising metrics on a tablet and smartphone, with charts displayed, while others discuss in the background.

Unmasking The Success Illusion in Digital Ads: Who’s Really Winning the Game?

Explore The Success Illusion in Digital Ads. Understand how misconceptions can mislead marketing success stories.
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May 5, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

Illustration of a digital advertiser using a laptop, with a dashboard behind them showing campaign data and tips for using expanded Search themes in Performance Max campaigns.

Google Ads Boosts Performance Max Campaigns With Expanded Search Themes

Explore the latest update on Performance Max Campaigns Expanded Search Themes, allowing up to 50 Search themes for better targeting.
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May 5, 2025

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

E-commerce team collaborating on digital devices in an office.

Revolutionising E-Commerce: How Shopify PPC Automation is a Game-Changer for UK Retailers

Unlock the power of Shopify PPC Automation to optimise your advertising strategy and enhance sales performance.
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May 4, 2025

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

Illustration of a smartphone displaying Siri’s icon with surrounding highlights on its AI features, limitations, and competition, alongside a woman interacting with AI via laptop.

Is Siri an AI? Unpacking the Intelligence Behind Apple’s Voice Assistant

Explore the question, Is Siri an AI? Dive into its capabilities, evolution, and the technology behind Apple's voice assistant.
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May 3, 2025

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

Digital dashboard with metrics and performance indicators.

Google Ads Unveils Enhanced Reporting Features for Performance Max Campaigns

Unlock the potential of Enhanced Reporting Performance Max Campaigns for channel-level insights and improved ad performance today.
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May 3, 2025

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

Is PPC worth it in 2025 – cheerful marketing team planning advertising strategies around a table

Exploring the Question: Is PPC Worth It In 2025?

Is PPC worth it in 2025? Discover the pros, costs & ROI of PPC advertising to see if it’s the right strategy for your business this year.
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May 2, 2025

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Expert Tips for Conducting a Successful PPC Ads Audit illustrated by a focused marketing team collaborating over laptops in a modern office setting.

Expert Tips for Conducting a Successful PPC Ads Audit: Unlocking Your Campaign’s Full Potential

Boost ROI with expert tips for conducting a successful PPC Ads audit. Identify wins, fix issues, and maximise your campaign performance.
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April 29, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Team of digital marketers sitting around a table, discussing PPC strategy with laptops open and data icons like charts, targeting, and search terms displayed in the background.

Does PPC Make Money? Unveiling the Truth Behind Pay-Per-Click Advertising

Does PPC make money? Discover the truth about Pay-Per-Click advertising and how to maximise your profits effectively.
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April 27, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Digital marketing professional reviewing campaign analytics and ad performance dashboards on a dual-screen laptop in a modern office setting.

Exploring the Role of B2B PPC Advertising Experts in Boosting Business Growth in 2025

Explore the impact of B2B PPC advertising on business growth and learn how experts optimize campaigns for maximum results.
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April 26, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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