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Pay Per Click (PPC)

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Pay Per Click (PPC)

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PPC News April 2023: Welcome to the PPC Geeks Monthly PPC Update

PPC news April 2023. See the PPC Geeks monthly PPC update and digital advertising roundup for an in-depth look into the marketing world.
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April 25, 2023

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Facebook’s Advantage+ Shopping Campaigns

Are Facebook’s Advantage Shopping Campaigns worth the hype? Here’s everything you need to know to make your decision
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April 24, 2023

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

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The 12 Best Design Agencies for eCommerce Brands in 2024

When you hire one of the best design agencies for eCommerce brands, you’re hiring a team of experts. Here is a list of best candidates.
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April 21, 2023

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Why is Tracking so Essential to Optimum eCommerce Performance?

Accurate tracking is essential for a highly optimised Google Ads campaign. Both for monitoring ad spend and investment
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April 19, 2023

Helen Gallagher

Helen has a background in copywriting, SEO and paid search. Has a broad range of experience across travel marketing, e-commerce and B2B. Started off working on the Buzz! video games.

How to Reduce Wasted Ad Spend and Compete More Effectively with eCommerce PPC

Competitors are likely to invest in eCommerce as search volume decreases and global uncertainty increases. How do you reduce wasted ad spend?
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April 19, 2023

Helen Gallagher

Helen has a background in copywriting, SEO and paid search. Has a broad range of experience across travel marketing, e-commerce and B2B. Started off working on the Buzz! video games.

The Russia-Ukraine war paired with the COVID pandemic impacted the economy beyond belief, leaving advertisers searching for ways to boost your eCommerce business.

5 Ways to Boost Your eCommerce Business in 2023

The economy has been unpredictable and volatile. Thus, it is vital to know how to boost your eCommerce business this 2023.
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April 14, 2023

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

How AI and Machine Learning are Transforming Ecommerce

When it comes to AI and eCommerce, there’s no better combination. But how can AI and machine learning truly transform your business?
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April 7, 2023

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

Exciting New Features for Google Discovery Campaigns Explained

Google has recently unveiled three new Discovery Campaign features. Here’s everything you need to understand.
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April 4, 2023

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

Understanding eCommerce Search Terms in Uncertain Times

Global uncertainty; economic turmoil; the rising cost-of-living. Let's understand eCommerce search terms in these uncertain times.
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April 3, 2023

Paul Zanelli

Paul is a seasoned marketing professional and a member of the Chartered Institute of Marketing. He specialises in crafting, developing and enhancing strategies that elevate online customer experiences, ensuring optimal results.

Exciting New Merchant Reports in Google Search Console

Google has recently unveiled new Merchant Reports in Google Search Console. Here’s everything you need to understand.
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March 31, 2023

Helen Gallagher

Helen has a background in copywriting, SEO and paid search. Has a broad range of experience across travel marketing, e-commerce and B2B. Started off working on the Buzz! video games.

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