Skip to content

Need a New PPC Agency ?

Get a free, human review of your Ads performance today.

Pay Per Click (PPC)

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

ppc-guy

Will Your Brand be our next happy Pay per Click Ads client ?

just-go-logo
it-bay-logo
PPC-Geeks-HiFix
PPC-Geeks-Housing-Hand

Pay Per Click (PPC)

PPC to Support Long B2B Sales Cycles illustration for trade suppliers in 2026

How Trade Suppliers Can Use PPC to Support Long B2B Sales Cycles in 2026

How Trade Suppliers Can Use PPC to Support Long B2B Sales Cycles with targeted campaigns, budget tips, and measurable ROI.
View Blog Post
February 26, 2026

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

What Is Google Merchant Center e commerce illustration explaining how it powers online sales

What Is Google Merchant Center and How It Powers Ecommerce

What Is Google Merchant Center? Discover how it manages product data for Shopping ads, listings, pricing and stock performance.
View Blog Post
February 25, 2026

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Why ROAS Is Misleading for Trade Suppliers guide explaining better metrics than revenue based reporting

Why ROAS Is Misleading for Trade Suppliers (And What to Measure Instead)

Why ROAS is misleading for trade suppliers and which profit-focused metrics give a clearer view of true PPC performance.
View Blog Post
February 24, 2026

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

Illustration titled Not Just More Leads A Guide to PPC Quality and ROI

Not Just More Leads: A Guide to PPC Quality and ROI

PPC Quality and ROI explained. Stop chasing vanity leads and focus on high-quality prospects that drive real revenue and sustainable growth.
View Blog Post
February 23, 2026

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

How to Calculate Cost Per Acquisition guide to cutting ad spend and improving campaign performance

How to Calculate Cost Per Acquisition and Cut Your Ad Spend

Learn how to calculate Cost Per Acquisition accurately and uncover the hidden factors that impact your true CPA and campaign profitability.
View Blog Post
February 22, 2026

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

How to Filter Out DIY Clicks without killing your Google Ads volume guide

How to Filter Out DIY Clicks Without Killing Your Google Ads Volume

How to filter out DIY clicks in Google Ads using IP exclusions and behavioural audience targeting without reducing genuine customer volume.
View Blog Post
February 21, 2026

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

PPC Managed Services guide for UK businesses explaining strategy and campaign management

A Guide to PPC Managed Services for UK Businesses

PPC managed services deliver expert strategy, ad creation and optimisation to maximise your ROI and get more value from every click.
View Blog Post
February 20, 2026

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

Checklist and laptop setup representing steps to fix a Tracking Problem in ad tracking and conversion measurement

Online Ads: Solving the Biggest Tracking Problem in Trade Marketing

Online Ads: Solving the Biggest Tracking Problem in Trade Marketing helps you fix attribution, reveal true ROI, and optimize campaigns.
View Blog Post
February 19, 2026

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

Boost Offline Sales with effective PPC tracking strategy illustration

Boost Offline Sales With Effective PPC Tracking

Learn how to link digital ads to in-store purchases and boost Offline Sales with actionable PPC tracking methods for UK SMEs.
View Blog Post
February 18, 2026

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

How to Use Google Ads to generate qualified trade account enquiries from B2B buyers

How to Use Google Ads to Attract More Trade Accounts (Not One-Off Buyers)

How to use Google Ads to win trade accounts with B2B keywords, smart audience filtering and high-value lead strategy.
View Blog Post
February 17, 2026

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

chat-star-icon

Transformative. Tailored. Results-Oriented

Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

circle-star-icon

"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

Google Ads Audit, Get Yours Now

Top 3% Google Premier Partners With Proven Track Record

Get your Free Google Ads Audit to find out how Your Brand's Google Ads account stacks up against the best in the business, simply book your free Google Ads Audit today!

blog-sales-icon

Increase
Google Sales

blog-cost-icon

Reduce
Google Costs

blog-ads-icon

Get 100%
Free Advice

Your manually reviewed Google Ads Account Audit costs you nothing and you are under no obligation to use us to fix any issues we find. What's not to like about that?

We have over 100 (5 star) reviews, we have been featured in many publications and top most of the Top 10 PPC Agency articles on the web! If you have tried the rest, then it's time you tried the best!

Getting your Google Ads Audit is the single best thing you can do for your brand this year, they are very comprehensive and will give you clear action points to get better results. Don't delay, book yours now!

youtube-video-thumbnail

Read Our 177 Reviews Here

ppc review