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Pay Per Click (PPC)

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Pay Per Click (PPC)

Visual representation of LinkedIn Ads New Formats, featuring icons for Connected TV, Document Ads, and Brand Safety Hub in a sleek, LinkedIn-inspired interface, symbolising LinkedIn's enhanced marketing capabilities.

LinkedIn Ads New Formats and Features Unveiled to Enhance Marketing Strategies

LinkedIn has launched new ad formats and features, including CTV ads, Document Ads, and a Brand Safety Hub.
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November 12, 2024

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

A team of digital marketing professionals collaboratively analysing PPC Reporting Metrics in a modern office, surrounded by screens and laptops displaying data visualisations.

Data That Drives Sales: Essential Ecommerce PPC Reporting Metrics for Busy UK Businesses

Explore essential PPC reporting metrics to enhance online presence and boost sales for busy UK businesses in this insightful guide.
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November 12, 2024

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Transparency for UK Businesses illustrated by a clear, glass-walled UK business office, showing professionals analyzing PPC advertising data. This setting symbolizes transparency in campaign management.

Clicks That Convert: How Top Ecommerce PPC Agencies Deliver Transparency for UK Businesses

Discover how PPC agencies enhance transparency for UK businesses, driving trust and success in digital marketing.
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November 12, 2024

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

The ChatGPT Revolution: A futuristic digital landscape showcasing AI technology with a central glowing brain interface symbolising ChatGPT, connecting fields like customer service, education, and content creation, representing its transformative impact on human interaction.

The ChatGPT Revolution: How AI is Changing the Game

Discover how the ChatGPT revolution transforms technology interaction, enhancing education, customer service, and accessibility.
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November 7, 2024

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

A dynamic eCommerce dashboard displaying key metrics for the best and worst performing products.

What Are The Most Effective Ways To Find My Best And Worst Performing Products?

Dive into data with Dan, co-founder of PPC Geeks! Learn how to spot your best and worst performing products in the eCommerce space!
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November 7, 2024

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

A small business owner reviewing the impact of recent Google Ads changes on small businesses.

Google Ads Changes on Small Businesses: Learn the Impact

Explore the impact of Google Ads changes on small businesses. Local Services ads are affected, including verification requirements.
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November 7, 2024

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

A visual depiction of the digital network connecting eCommerce suppliers worldwide, symbolising how eCommerce can bridge the digital divide across different nations.

The Ecommerce Suppliers Challenge: Bridging the Digital Divide

Explore how eCommerce suppliers can bridge the digital divide, enhancing economic growth and creating inclusion.
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November 6, 2024

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

An infographic explaining the Marketing Efficiency Ratio (MER), showing how marketing spend and revenue generated compare to evaluate marketing effectiveness.

How to Calculate MER: A Step-by-Step Guide

Learn how to calculate MER effectively to enhance your marketing strategy,boost profitability, and get more bang for your buck.
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November 6, 2024

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

An informative and visually appealing illustration on PPC advertising basics, featuring symbols of digital ads, clicks, money, and conversion metrics, designed to simplify key PPC concepts for beginners.

PPC Advertising Basics: Key Terms and Concepts

Explore PPC advertising basics, key terms, and concepts to enhance your digital marketing strategy effectively.
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November 6, 2024

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

A digital marketer presents the effectiveness of PPC ads, asking Do People Really Click on Online PPC Ads, with data charts and visuals on-screen.

Do People Really Click on Online PPC Ads?

Join Dan of PPC Geeks, as he unpacks one of the frequently asked questions in digital advertising: Do People Really Click on Online PPC Ads?
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November 5, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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Transformative. Tailored. Results-Oriented

Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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