Pay Per Click (PPC)

We’re all familiar with banner ads on web pages and ads before YouTube videos. How about those ads that appear…

Without advertising, how is anyone ever going to know that your business even exists? Why would anyone buy from you…

It’s an age old conundrum. To bid or not to bid? And today we’re talking branded terms. The fact you’re…

With many forms of marketing, it can sometimes feel like you’re throwing everything against the wall to see what sticks.…

In a word, yes. But then as PPC experts we’re probably biased. I’m going to take the next 461 words…

Google Ads V’s AdSense What’s the Difference and Which is Best For You AdWords vs AdSense. They’re both PPC platforms…

8 Ways to Improve Your Google Ads (Previously AdWords) Click Through Rate (CTR) Ah, the click-through-rate! Good old CTR. There’s…

Google Ads (Previously AdWords) Ad Extensions: Callouts, Locations and Reviews AdWords extensions can make good ads better and successful campaigns…

Does Google Ads (Previously AdWords) Work and Is It Worth It? If you’re reading this, you’ve heard talk of Google…