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Category: Pay Per Click (PPC)

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Category: Pay Per Click (PPC)

  • Google Shopping Feed Management: The Complete UK Guide

    Google Shopping Feed Management: The Complete UK Guide

    The most popular advice about Google Shopping feed management is also the least useful: change a few titles, add better…

  • 8 Mobile Landing Page Best Practices for PPC

    8 Mobile Landing Page Best Practices for PPC

    A relevant PPC ad can still waste budget before the visitor has a fair chance to convert. On a phone,…

  • Microsoft AI Max: The Hidden PPC Impact on Search

    Microsoft AI Max: The Hidden PPC Impact on Search

    Microsoft AI Max changes Search workflows for UK advertisers. See the keyword, creative, URL and tracking actions PPC teams should…

  • PPC Management Services Pricing: A 2026 UK Guide

    PPC Management Services Pricing: A 2026 UK Guide

    You've asked three UK agencies to price the same Google Ads brief. One wants £750 a month. Another wants £2,250.…

  • AI Max Experiments: A Practical Take for Advertisers

    AI Max Experiments: A Practical Take for Advertisers

    AI Max experiments now support tighter Search testing. See what UK advertisers should change in budgets, bidding and automation checks.

  • 10 Retargeting Best Practices for UK SMEs

    10 Retargeting Best Practices for UK SMEs

    Retargeting can waste budget precisely when it appears busiest. If every visitor sees the same advert, at the same frequency,…

  • Performance Max channel prioritisation: The Advertiser’s Guide

    Performance Max channel prioritisation: The Advertiser’s Guide

    Performance Max channel prioritisation gives UK advertisers a new way to steer PMax spend. See the budget, tracking and agency…

  • Microsoft Ads Management: The Complete UK SME Guide

    Microsoft Ads Management: The Complete UK SME Guide

    The most popular advice about Microsoft Ads is also the least useful: copy your Google Ads campaigns, lower the bids,…

  • AI Shopping Descriptions: Why They Will Reshape Paid Search

    AI Shopping Descriptions: Why They Will Reshape Paid Search

    AI Shopping descriptions are being tested in Google Shopping ads. UK retailers must tighten feeds, claims, tracking and ROAS controls.

  • Search language targeting: What Marketers Should Make of Google Removing It

    Search language targeting: What Marketers Should Make of Google Removing It

    Search language targeting is being removed from Google Search campaigns. See the UK PPC fixes for copy, structure, landing pages…

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