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Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Pay Per Click (PPC)

Merchant Center Next: Google’s New Innovation

Merchant Center Next - an easier way for retailers to showcase their business and products to consumers on Google.
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January 5, 2024

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

Illuminated digits '2024' on a digital display, symbolizing the cutting-edge of 2024 Digital Marketing strategies.

Mastering the 2024 Digital Marketing Landscape: Insights and Strategic Directions – An Expert Series

Explore the latest trends shaping the 2024 digital marketing landscape. Stay ahead with insights on innovation and evolving user behaviors.
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January 2, 2024

Paul Zanelli

Paul is a seasoned marketing professional and a member of the Chartered Institute of Marketing. He specialises in crafting, developing and enhancing strategies that elevate online customer experiences, ensuring optimal results.

A professional analyzing data-driven management charts on a tablet

The Ultimate List of Best Practices in Data-Driven Management

Discover the power of data-driven management in the modern era. Learn how to make informed business decisions with this fundamental approach.
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December 21, 2023

Paul Zanelli

Paul is a seasoned marketing professional and a member of the Chartered Institute of Marketing. He specialises in crafting, developing and enhancing strategies that elevate online customer experiences, ensuring optimal results.

PPC News December 2023 Round-Up: A Month of Insights and Innovations

December was an insightful month of PPC news, from PPC metrics to eCommerce trends. Celebrate with PPC Geeks as we say goodbye to 2023.
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December 19, 2023

Paul Zanelli

Paul is a seasoned marketing professional and a member of the Chartered Institute of Marketing. He specialises in crafting, developing and enhancing strategies that elevate online customer experiences, ensuring optimal results.

"Hands of a professional working on an attribution strategy, arranging labeled sticky notes on a table

10 Common Mistakes to Avoid in Your Attribution Strategy

Avoid the top 10 attribution strategy mistakes to ensure a robust and effective approach. Enhance your strategy for maximum impact.
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December 19, 2023

Paul Zanelli

Paul is a seasoned marketing professional and a member of the Chartered Institute of Marketing. He specialises in crafting, developing and enhancing strategies that elevate online customer experiences, ensuring optimal results.

Google Limit Personalised Ads for Consumer Finance

Starting February 2024, Google will restrict personalised ads for consumer finance. Stay informed on the latest advertising updates.
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December 16, 2023

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

Temporary Opt Out of Search Partners for P-Max

Google's temporary provision allows advertisers to opt out of the Search Partner Network (SPN), including Performance Max (PMax) campaigns.
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December 15, 2023

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

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7 Threats to eCommerce Businesses in 2024 (You Won’t Believe Number 6)

Know the 7 major eCommerce threats in 2024 and learn how businesses can be ready. Stay ahead in online commerce with this insightful post!
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December 12, 2023

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

Boosting Your ROAS: Strategies to Move Beyond the ‘Duh’ Moment

Revamp your strategy for a stronger Return on Advertising Spend (ROAS). Unlock higher returns with our expert insights.
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December 12, 2023

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

Overhead view of a workspace with marketing guides, suggesting research into cross-channel attribution.

Five Myths About Cross-Channel Attribution Debunked

Discover the truth behind cross-channel attribution myths and gain actionable tips to navigate this complex landscape.
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December 12, 2023

Paul Zanelli

Paul is a seasoned marketing professional and a member of the Chartered Institute of Marketing. He specialises in crafting, developing and enhancing strategies that elevate online customer experiences, ensuring optimal results.

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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