💡 Easter Edition: April PPC Updates & Insights 💡
👀 Estimated reading time: 2-3 minutes.
Hello PPC Enthusiasts,
As we embrace Easter and move into Q2, it’s the perfect time for campaign renewal and strategic planning. Our team is busy with Quarterly Business Reviews (QBRs), optimising your PPC strategies for continued success.
📰 April PPC Updates: Essential News for Your PPC Campaigns!
#1: Google Performance Max Introduces New Customer Goals & Image Controls
Google is rolling out enhancements for Performance Max campaigns, including more advanced new customer acquisition goals, retention strategies for lapsed customers, and better reporting on acquisition costs. Plus, new automated image enhancements pull visuals directly from your landing pages, diversifying your creative assets.
PPC Geeks’ Take: These enhancements empower advertisers to fine-tune targeting and creative strategy, driving more personalised and effective campaign outcomes.
#2: Google Merchant Center’s Key Product Data Specification Changes for 2025
Google Merchant Center announced significant updates for 2025, affecting shipping attributes, price representation, and energy efficiency requirements for EU advertisers. Notably, member pricing now requires the loyalty_program attribute, and US sales tax information will no longer be needed from July 2025.
PPC Geeks’ Take: Act swiftly to align your product data with these upcoming changes, ensuring smooth campaign performance and avoiding potential disapprovals.
#3: Google Ads Adds New Customer Lifecycle Targeting Options
Advertisers now have expanded targeting capabilities within Google Ads, enabling segmentation by customer lifecycle stages, including new customers, high-value customers, and re-engagement with lapsed customers. These options help refine bidding strategies and improve campaign efficiency.
PPC Geeks’ Take: Utilise these targeting options to deliver more relevant messaging, enhancing your ROI and customer engagement.
🏆 Company News: Strategic Reviews for a Strong Q2
With Q1 behind us, we’re actively conducting Quarterly Business Reviews (QBRs). These strategic sessions identify growth opportunities, address key challenges, and help align your PPC strategies for the months ahead. Stronger insights mean better results—it’s as simple as that.
Learn more about our QBR approach 👉
📌 In Case You Missed It (ICYMI):
- Article: Unlocking the Potential of the Google Display Network (GDN)
Learn how to harness over 2 million platforms to amplify your PPC reach.
👉 Read here - Video: Understanding Google’s New Ad Features
Get up to speed with Google’s latest PPC updates.
👉 Watch here - Podcast: All Things PPC Podcast Ep13
Explore the latest PPC strategies and industry trends.
👉 Listen here
Wishing you an egg-cellent Easter and prosperous campaigns!
Warm regards,
The PPC Geeks Team
💡 P.S. Are your PPC campaigns ready for Q2? Request a FREE PPC Audit today and make sure your strategy is optimised for success.
👉 Claim Your Free Audit
