From Year-End Wins to 2025 Trends 🎯 – Your December 2025 PPC Insights – Beyond The Bid

Welcome to Beyond the Bid – December 2025 PPC Insights!

As the year draws to a close, we’re reflecting on an exciting year of growth, innovation, and success in the PPC world. Let’s dive into the latest Google Ads updates, a standout client success story, and a glimpse of what we’ve been up to at PPC Geeks.

Thanks for reading our newsletter each month – we’ve got more updates coming in 2025 as we have some more deep dives in the newsletter itself.

Estimated reading time: 2-3 minutes

📰 December 2025 PPC Insights: Key Updates for Your PPC Campaigns!

#1: Google Ads AI-Generated Reports BETA

Google Ads is currently beta-testing AI-driven report generation. Advertisers can use natural language prompts to create custom reports, simplifying data analysis and campaign performance tracking. Read more here 👉

PPC Geeks Take: With our bespoke reporting already in place, these AI-powered tools will further enhance our ability to deliver precise, data-driven campaign insights and streamline performance tracking.

#2: Google Ads Testing Video Assets for Search Campaigns

Google is exploring video assets for search ads, which could make search campaigns more dynamic and engaging by combining visual storytelling with intent-driven targeting. Read more here 👉

PPC Geeks Take: As short-form video becomes the norm, this update could reshape how search ads perform, offering fresh creative opportunities for brands. Expect this trend to accelerate even more in 2025.

#3: Google Ads 2024 Round-Up and 2025 Outlook

A comprehensive overview of the most impactful updates from 2024, including AI-powered solutions, automation, and enhanced advertiser controls, setting the stage for a competitive 2025. Read more here 👉

PPC Geeks Take: With AI and automation becoming core to modern advertising, our proactive approach ensures we’re ready to leverage these innovations for smarter, more efficient campaign strategies in 2025.

💼 Client Case Study Spotlight

The IT Bay: Unlocking E-commerce Success

When The IT Bay partnered with us, they faced mounting challenges in a highly competitive e-commerce market. By refining their campaign structure, boosting bidding strategies, and optimising product feeds, we delivered exceptional results. Within six months, revenue surged by 93%, click-through rates increased by 122%, and conversions soared by 67%. Read more here 👉

📝 PPC Geeks Company Updates

As a fully remote agency, we value meaningful team connections. Twice a year, we gather in person, and our December meet-up brought us together in Birmingham. From bowling and interactive human-computer games to festive celebrations, it was a fantastic way to wrap up the year with the team. As usual this time of year not everyone was able to come, so this isn’t the full team but fun was had in-person or virtually by all!

🎟️ December 2025 PPC Insights: ICYMI

• Video: Exploring Omnichannel Marketing
• Blog: The Ultimate Guide to Google Analytics 4
• Podcast: Exploring Client Management Excellence – Episode 7

🤓 PPC Tip for December

The end of the year is prime time for campaign performance reviews. Analyse what worked, what didn’t, and where you can refine your strategy. Early preparation for 2025 can set your campaigns up for even greater success.

Thanks for reading! See you in January.

~ Team PPC Geeks

P.S.
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