7 Best CRO Agencies for B2B eCommerce Brands in Glasgow (2026 Guide)

In the competitive world of B2B eCommerce, your website isn't just a digital catalogue; it's your most powerful sales engine. Yet, attracting traffic is only half the battle. The real challenge lies in converting that traffic into tangible revenue through wholesale orders, quote requests, and long-term client partnerships. This is where specialist Conversion Rate Optimisation (CRO) comes in. Simply put, CRO is the systematic process of refining your website to increase the percentage of visitors who take a desired action.

For B2B brands, this isn't about one-off impulse buys. It involves optimising complex user journeys, from simplifying bulk order forms and clarifying technical specifications to building trust for high-value transactions. A minor improvement in your conversion rate can lead to a significant increase in qualified leads and sales, directly impacting your bottom line without needing to spend more on advertising.

Finding the right partner to guide this process is crucial. This article cuts through the noise to present a curated roundup of the best CRO agencies for B2B eCommerce brands in Glasgow. We have evaluated each agency based on their specific experience with B2B clients, their technical expertise, and their proven track record. Inside, you'll find:

• A detailed overview of each agency's core services.
• Actionable insights into their unique approach to B2B CRO.
• Direct links to their websites and notable case studies.

This guide is designed to help you confidently select a Glasgow-based agency that understands the specific challenges and opportunities within your sector, setting you on the path to sustained growth.

1. INDEZ

With roots in Glasgow stretching back over 25 years, INDEZ is a long-standing eCommerce agency that has grown alongside the industry itself. Their approach is particularly well-suited for established B2B brands that view conversion rate optimisation not as a one-off project, but as a continuous engine for growth. Rather than offering standalone A/B testing, INDEZ integrates CRO into a dedicated "Growth" package, which combines consultancy, marketing automation, and ongoing optimisation.

This structure makes them a strong contender among the best CRO agencies for B2B eCommerce brands in Glasgow, especially for companies with complex product catalogues and multi-channel sales operations. Their deep experience with platforms like Magento (now OpenMage), BigCommerce, and Shopify means they can execute technical changes and optimisations directly, tying data insights to tangible platform improvements.

Why INDEZ Stands Out for B2B

INDEZ’s strength lies in its ability to manage the specific complexities of B2B eCommerce. Their case studies, such as multi-year revenue uplifts for clients like Scott Direct and Direct Office Supply, show a clear aptitude for industrial and B2B retail niches. These are sectors where user journeys involve bulk orders, account-based pricing, and detailed technical specifications, all of which present unique CRO challenges.

A key feature is the INDEZ Dashboard, which provides clients with a real-time view of analytics and key performance indicators. This focus on data centralises decision-making and ensures that CRO efforts are directly linked to measurable business objectives. This is crucial for B2B marketing managers who need to report on ROI and demonstrate consistent performance gains. To better understand the fundamentals behind these gains, you can explore this step-by-step breakdown of what conversion rate optimisation involves.

Key Insight: INDEZ treats CRO as a strategic, ongoing partnership. Their on-demand growth programme is designed for B2B companies seeking a long-term collaborator to increase customer lifetime value, not just a quick win on a single landing page.

Service Details & Fit:

• Best For: Established B2B eCommerce brands with complex catalogues on Magento, BigCommerce, or Shopify seeking a long-term growth partner.
• Pricing: Engagements are scoped and quoted based on individual business needs; pricing is not published publicly.
• Unique Offering: A bundled "Growth" retainer that combines CRO with wider eCommerce consultancy and technical development.

Website: https://www.indez.com

2. Equator (EQTR)

Equator is an enterprise-grade digital transformation partner headquartered in Glasgow, positioning itself for B2B brands that see CRO as part of a wider business optimisation strategy. Their "Growth & Optimisation" practice moves beyond simple A/B tests, integrating user experience (UX), personalisation, and analytics to address the entire customer journey. This makes them a serious contender among the best CRO agencies for B2B eCommerce brands in Glasgow, particularly for mid-market and enterprise-level companies.

Their approach is built for businesses needing more than just platform-specific tweaks. By combining in-house research, rapid prototyping, and service design with data and AI, Equator can orchestrate experimentation at a much larger scale. This end-to-end capability is ideal for B2B companies whose conversion paths are complex, involving multiple touchpoints from lead generation to final purchase.

Why Equator (EQTR) Stands Out for B2B

Equator's strength is its ability to connect CRO to broader digital product and service design. For B2B eCommerce, this means they don't just optimise a product page; they analyse the entire purchasing funnel, from initial lead capture to repeat orders and account management portals. Their multi-disciplinary teams are equipped to handle the nuanced requirements of B2B sectors, where user journeys are often longer and more considered.

They have established sector programmes for B2B, finance, and retail, demonstrating a structured approach to solving industry-specific challenges. This is critical for B2B brands that require an agency to understand complex procurement processes and the distinct needs of business buyers. Optimising this journey often requires a mix of marketing and technical skills, similar to how one might build a B2B lead engine with PPC, where every stage of the funnel is carefully managed.

Key Insight: Equator is not a tactical CRO provider but a strategic optimisation partner. They are best suited for companies looking to embed a culture of continuous improvement across their entire digital presence, not just their eCommerce checkout.

Service Details & Fit:

• Best For: Mid-market and enterprise B2B brands that require CRO integrated with wider UX, product design, and digital transformation initiatives.
• Pricing: Customised proposals based on programme scope; typically represents a higher-investment partnership.
• Unique Offering: A fully integrated service that combines data science, service design, and UX with CRO for end-to-end journey and product optimisation.

Website: https://www.eqtr.com

3. Deft Digital

As a Glasgow-based Shopify partner, Deft Digital offers a focused and practical approach to conversion rate optimisation. Their services are designed for businesses that need a structured, hands-on partner to improve performance directly on the Shopify platform. Instead of high-level consultancy, Deft Digital delivers a clear workflow: audit, journey analysis, hypothesis-driven testing, and continuous iteration, making them an excellent fit for B2B brands using Shopify or DTC companies with a B2B sales channel.

Their deep expertise in Shopify and Shopify Plus allows for rapid implementation of experiments, from creating new landing pages to optimising product funnels. This technical agility makes them one of the best CRO agencies for B2B eCommerce brands in Glasgow who want to connect data insights directly to site changes without lengthy development cycles. Their process is grounded in a combination of analytics and customer feedback to prioritise tests that will have the most significant impact.

Why Deft Digital Stands Out for B2B

Deft Digital’s strength is its direct, process-driven CRO methodology tailored for the Shopify ecosystem. For B2B businesses, this means they can quickly address common friction points like confusing navigation for bulk-order products, unclear calls-to-action on trade account sign-up pages, or underperforming product detail pages. Their focus is on generating and testing hypotheses that solve real user problems.

The agency's practical, SME-friendly packages are a key differentiator. They move away from the heavy, long-term consulting model towards more accessible and defined projects. This is ideal for marketing managers who need a local Glasgow team with direct phone support to execute and report on specific CRO initiatives. If you are evaluating partners, it's helpful to understand the key factors in how to choose a digital marketing agency to ensure a good fit.

Key Insight: Deft Digital provides a structured and agile CRO service built for the Shopify platform. Their approach is ideal for B2B brands needing a partner to run a clear test-and-learn programme that delivers measurable results without requiring a massive retainer.

Service Details & Fit:

• Best For: SMEs and B2B brands running on Shopify or Shopify Plus that require a hands-on, process-oriented CRO partner.
• Pricing: Services are offered in practical packages; businesses should contact them for a specific quote.
• Unique Offering: A dedicated Shopify-centric CRO workflow that includes audits, hypothesis generation, A/B testing, and iterative improvements.

Website: https://deft-digital.com

4. Radiator Digital

Based in the heart of Glasgow, Radiator Digital operates as a full-service digital agency with a strong emphasis on delivering conversion-focused outcomes for eCommerce clients. Their methodology is built on a strategy-first foundation, where in-depth research and analysis are conducted upfront to pinpoint user friction points and identify key optimisation opportunities. This approach is particularly effective for B2B brands that need to align their user experience with complex buying cycles.

This structure positions Radiator Digital as one of the best CRO agencies for B2B eCommerce brands in Glasgow looking for an integrated solution. By combining user experience (UX) design, website development, and digital marketing under one roof, they can coordinate traffic acquisition strategies with on-site conversion improvements. This ensures that the users being driven to a site are met with an experience designed to turn them into customers.

Why Radiator Digital Stands Out for B2B

Radiator Digital’s primary advantage for B2B clients is its ability to operate as a unified growth engine. Their in-house UX and design capabilities mean that CRO recommendations, such as simplifying a multi-step checkout for trade accounts or redesigning a product specification page, can be implemented and tested rapidly without relying on third-party developers. This speeds up the optimisation cycle and allows for more agile experimentation.

The agency’s ability to align acquisition with optimisation is crucial. For B2B businesses, paid search campaigns often target very specific, high-intent keywords. Radiator ensures the landing pages for these campaigns are meticulously optimised, a vital step for improving eCommerce conversion rates and maximising ad spend ROI. This cohesive approach prevents the common disconnect between marketing promises and the on-site user journey.

Key Insight: Radiator Digital excels where CRO requires significant UX and design changes. Their full-service model is ideal for B2B brands needing to overhaul parts of their user journey, not just tweak button colours, ensuring a seamless path from discovery to purchase.

Service Details & Fit:

• Best For: B2B eCommerce businesses that require an integrated agency to handle both digital marketing and the technical/design implementation of CRO tests.
• Pricing: Custom proposals are created based on project scope and retainer needs; pricing is not publicly listed.
• Unique Offering: A strategy-led process that combines upfront research with in-house design and development to execute conversion-focused site improvements.

Website: https://www.radiatordigital.com

5. Smarter Digital Marketing

Based in the heart of Glasgow, Smarter Digital Marketing offers a pragmatic and integrated approach to digital growth. Rather than siloing conversion rate optimisation, they position it as a critical component of a wider digital strategy that includes SEO and PPC. This makes them a strong choice for B2B SMEs that need to ensure their customer acquisition efforts are not wasted on a website that leaks conversions.

This unified methodology is what earns them a spot among the best CRO agencies for B2B eCommerce brands in Glasgow, particularly for businesses that lack a large in-house marketing team. By managing both the traffic source (like Google Ads) and the destination (the landing page), they can make swift, coordinated adjustments to improve lead quality and sales volume. Their focus is on practical fixes that generate momentum, such as refining call-to-action buttons, improving form usability, and optimising product page layouts for B2B user behaviours.

Why Smarter Digital Marketing Stands Out for B2B

Smarter Digital Marketing's key strength for B2B eCommerce is its ability to connect the dots between acquisition and conversion. They understand that a high-intent keyword in a PPC campaign is only valuable if the corresponding landing page effectively guides a professional buyer toward a quote request or purchase. Their consultative support and local market knowledge mean they are well-placed to understand the specific needs of Glasgow-based businesses.

While their public-facing material often highlights SEO and PPC, their CRO work is embedded within these services. This means optimisation is not an afterthought but a continuous process designed to maximise the ROI from every marketing pound spent. This is ideal for B2B marketing managers who need a single agency to take ownership of the entire top-to-bottom funnel, from initial click to final conversion.

Key Insight: Smarter Digital Marketing is an excellent fit for B2B brands that see CRO as a way to make their existing marketing spend work harder. Their integrated approach ensures that traffic generation and on-site optimisation are always working in sync.

Service Details & Fit:

• Best For: B2B SMEs in Glasgow seeking an agile agency that can manage both customer acquisition (SEO/PPC) and on-site conversion improvements under one roof.
• Pricing: Customised quotes are provided following a consultation to understand business goals and scope.
• Unique Offering: A blended service model where CRO is intrinsically linked with ongoing SEO and PPC management for faster, more cohesive results.

Website: https://www.smarterdigitalmarketing.co.uk

6. Click2Convert

Click2Convert is a Glasgow-based agency with a strong background in digital marketing for the hospitality and service industries. While not a pure-play eCommerce agency, their expertise in conversion-focused user experience (UX) makes them a notable option for a specific subset of B2B commerce: businesses where the transaction involves bookings, complex quote requests, or service-based add-ons. Their approach centres on optimising the entire customer journey, from initial enquiry to final conversion.

This focus on journey design makes Click2Convert a good contender among the best CRO agencies for B2B eCommerce brands in Glasgow, particularly for companies whose sales funnels are less about a simple "add to cart" and more about guiding a prospect through a high-consideration decision. Their ability to handle design, development, and performance marketing in-house means they can rapidly implement and test changes identified through UX analysis.

Why Click2Convert Stands Out for B2B

Click2Convert’s value for B2B lies in its deep understanding of enquiry-driven commerce. Many B2B transactions don't happen instantly; they begin with a detailed enquiry, a request for a custom quote, or a service booking. The agency's experience in optimising these funnels for service and hospitality clients translates directly to B2B sectors like equipment hire, custom manufacturing, or corporate event services.

Their process involves a hands-on application of UX principles and analytics to refine customer pathways. They focus on removing friction from forms, clarifying calls-to-action, and ensuring that the information architecture guides users logically towards a conversion goal. This is critical for B2B buyers who are often time-poor and need an efficient, clear path to getting the information or quote they require.

Key Insight: Click2Convert is ideal for B2B eCommerce models where the primary conversion is a qualified lead or booking, not just a product sale. Their strengths are in micro-conversions and journey optimisation for considered purchases.

Service Details & Fit:

• Best For: B2B companies with service-based or enquiry-driven eCommerce models, such as equipment rental, custom quotes, or event bookings.
• Pricing: Services are quoted on a project or retainer basis after an initial consultation.
• Unique Offering: A blended service model that combines CRO with UX design, web development, and performance marketing to manage the full conversion funnel.

Website: https://www.click2convert.com

7. ClickBoost

As a specialist pay-per-click (PPC) agency in Glasgow, ClickBoost approaches conversion rate optimisation from a distinct angle: maximising the return on paid advertising spend. Their focus is less on sitewide CRO programmes and more on optimising the high-stakes journey from ad click to conversion. This makes them an ideal partner for B2B eCommerce brands that rely heavily on paid media to drive lead generation, catalogue enquiries, or high-value product sales.

This performance-driven methodology places ClickBoost among the best CRO agencies for B2B eCommerce brands in Glasgow for businesses wanting immediate, measurable improvements in their paid channels. Rather than a lengthy research phase, their approach is a practical cycle of test-and-refine, centred on building and improving dedicated landing pages that are engineered to convert paid traffic efficiently and lower Cost Per Acquisition (CPA).

Why ClickBoost Stands Out for B2B

ClickBoost’s strength lies in its tight integration of PPC management and landing page optimisation. For many B2B companies, paid traffic is directed to generic category or product pages that aren't tailored to the ad's specific promise. ClickBoost remedies this by designing landing experiences that directly address the user intent signalled by the ad click, a critical factor in B2B where clarity and relevance are paramount.

Their hands-on model, where clients work directly with practitioners rather than just account managers, ensures that insights from campaign performance are rapidly translated into A/B tests on the corresponding landing pages. This agile feedback loop is perfect for B2B marketing managers who need to demonstrate quick improvements in key metrics like Cost Per Lead (CPL) and prove the ROI of their advertising budget. They often dovetail with in-house teams, providing the paid media specialism that internal staff may lack.

Key Insight: ClickBoost delivers CRO where it often matters most for B2B advertisers: at the point of entry. Their focus is on ensuring that every pound of ad spend has the highest possible chance of converting by optimising the specific path a paid user takes.

Service Details & Fit:

• Best For: B2B eCommerce brands using paid advertising (Google Ads, LinkedIn Ads) as a primary growth channel and seeking to improve campaign ROI through landing page optimisation.
• Pricing: Services are customised based on campaign scope and ad spend; specific pricing is provided after a consultation.
• Unique Offering: A combined PPC management and landing page CRO service that directly connects ad performance to conversion improvements.

Website: https://clickboost.co.uk

Top 7 Glasgow CRO Agencies for B2B eCommerce — Comparison

Your Action Plan: Choosing and Onboarding the Right Glasgow CRO Partner

You've explored the leading CRO specialists Glasgow has to offer, from the data-driven precision of INDEZ to the creative flair of Equator and the focused B2B eCommerce expertise of ClickBoost. The journey from recognising the need for conversion rate optimisation to selecting a partner is a significant step. Making the right choice isn't just about picking the agency with the most impressive case studies; it's about finding a team that integrates seamlessly with your business, understands your unique customer journey, and possesses the technical and strategic depth to deliver measurable results.

The agencies we've detailed, including Deft Digital, Radiator Digital, Smarter Digital Marketing, and Click2Convert, each bring a distinct approach to the table. Some excel in technical SEO and user experience (UX) design, while others are masters of persuasive copywriting and A/B testing methodologies. Your primary task now is to filter these options through the lens of your specific B2B eCommerce needs. A business selling complex industrial machinery will have a vastly different conversion path than one selling bulk office supplies, and your chosen agency must demonstrate a clear understanding of that nuance.

Distilling Your Shortlist: Key Deciding Factors

As you move from this guide to your own internal decision-making process, a structured approach is essential. Don't let impressive sales pitches distract you from the core requirements of your business. Revisit your initial goals and use them as your North Star during the selection process.

Here are the critical factors to weigh as you narrow down your options:

• B2B Specialisation: Go beyond a simple "yes" or "no" when asking about B2B experience. Probe deeper. Ask for specific examples of how they’ve handled long sales cycles, multiple decision-makers, and the need for detailed technical specifications within an eCommerce platform.
• Technological Proficiency: Which testing and analytics platforms are they proficient in? Do they have experience working with your specific eCommerce platform (e.g., Magento, Shopify Plus, a custom build)? A mismatch in technical capabilities can lead to costly delays and ineffective tests.
• Reporting and Communication: Define what a successful partnership looks like from a communication standpoint. Do you need weekly check-ins, a monthly performance review, or a real-time dashboard? Clarity on this from the outset prevents future friction and ensures you remain informed and in control.
• Team and Culture Fit: You will be working closely with this team. During introductory calls, assess their communication style. Are they transparent and direct? Do they ask insightful questions about your business, or do they simply present their credentials? A true partner will be as invested in learning about your operations as they are in selling their services.

Key Insight: The best CRO agency for your B2B eCommerce brand in Glasgow won't just run tests. They will become an extension of your team, providing strategic insights that influence product development, marketing messaging, and overall business strategy.

Your Immediate Next Steps

Armed with this information, your path forward is clear. Begin by using the comparison table and detailed reviews in this article to create a shortlist of two to three agencies that appear to be the strongest fit.

Next, prepare your outreach. Don't just send a generic "we need CRO" email. Use the audit questions we provided earlier to structure your initial inquiry. This demonstrates that you are a serious and informed potential client, setting the stage for a more productive conversation. When you do connect, focus the discussion on a specific, measurable problem you're facing, such as a high cart abandonment rate for orders over a certain value or low engagement with your "request a quote" feature. This tangible starting point will allow each agency to showcase its problem-solving approach in a practical, relevant way.

Choosing the right CRO partner is an investment in sustainable growth. It's about building a data-informed culture that continuously refines the customer experience, turning more browsers into buyers and more buyers into long-term clients. Take your time, do your due diligence, and select the Glasgow-based partner that is best equipped to help you achieve your ambitious B2B eCommerce goals.

While CRO focuses on optimising the traffic you already have, a powerful pay-per-click (PPC) strategy is essential for driving high-intent B2B buyers to your site in the first place. At PPC Geeks, we specialise in creating and managing targeted PPC campaigns that complement and fuel CRO efforts. If you need to fill your funnel with qualified leads ready for conversion, visit PPC Geeks to see how our expert team can amplify your reach.