13 Best Lead Generation Tools for UK Businesses in 2025

13 Best Lead Generation Tools for UK Businesses in 2025: In today’s competitive market, generating a consistent flow of high-quality leads is the lifeblood of any successful UK business. Simply waiting for customers to find you is no longer a viable strategy. You need a proactive, data-driven approach, powered by the right technology. The challenge is navigating the vast landscape of software, with each platform promising to fill your sales pipeline and deliver unparalleled results.

From comprehensive, all-in-one marketing hubs like HubSpot to specialised B2B prospecting databases such as Cognism and clever website visitor identifiers like Lead Forensics, choosing the best lead generation tools for your specific needs can feel overwhelming. This is particularly true for busy brand owners and marketing managers at UK-based SMEs, where every investment must deliver a clear return.

This guide is designed to cut through the noise and provide clarity. We have meticulously analysed and reviewed the 13 leading lead generation platforms available for UK businesses. For each tool, we will delve into its core features, practical implementation, ideal use cases, and crucial limitations. Our goal is to equip you with the insights needed to select a technology stack that not only captures leads but also drives measurable, scalable growth.

Each review includes screenshots and direct links, offering a clear, scannable resource to help you make an informed decision. We move beyond generic feature lists to provide an honest assessment of what works, who it’s for, and how to get the most out of your investment. This is your definitive guide to building a powerful and efficient lead generation engine.

1. Selzy – Marketing Automation Ecosystem

Selzy has quickly become one of the most appealing lead generation and email marketing automation platforms for SMEs looking for simplicity, speed, and results without the enterprise-level complexity. Unlike many tools that overwhelm users with endless configuration, Selzy focuses on making effective marketing accessible — providing an ecosystem of easy-to-use automation features that help small and medium businesses grow fast.

At its core, Selzy offers intuitive drag-and-drop email builders, sign-up forms, segmentation, and automated workflows designed to nurture leads effortlessly. But what elevates Selzy above traditional email platforms is its emphasis on usability. You don’t need to be a technical marketer to create automated lead journeys, run A/B tests, or integrate with your existing stack — the platform is built to get you from setup to execution in minutes.

For UK businesses, Selzy is especially appealing due to its affordability and gentle learning curve. It delivers strong automation and lead capture capabilities at a price point far below most all-in-one marketing suites — making it ideal for SMEs that want performance without unnecessary complexity or cost.

Key Considerations

Best For: Small and medium-sized businesses wanting a powerful but easy-to-use email marketing and lead generation platform.

Pricing (based on Selzy’s current plans):

• Free — €0/month
  Send up to 1,000 emails per month to up to 100 contacts.
• Lite — from €5.25/month
  A complete toolkit to jumpstart email marketing.
  Annual plan discounted to €63/year (normally €90/year).
• Standard (Best Deal) — from €10.50/month
  Includes all core features, a deliverability boost, and lifetime access to the Email Marketing 101 course.
  Annual plan discounted to €126/year (normally €180/year).
• Enterprise — Custom pricing
  Designed for 500k+ contacts with a dedicated manager, performance boosts, and tailored support.

Unique Feature: One of the fastest and simplest automation builders available — allowing you to create and deploy automated lead nurturing workflows in just a few clicks.

Pro Tip: Start with a simple welcome sequence and use segmentation rules to personalise early communications. Selzy’s automation editor makes it very easy to boost engagement and conversion rates from new leads.

Website: https://selzy.com/

2. HubSpot – Marketing Hub

HubSpot’s Marketing Hub has firmly established itself as a go-to platform for businesses aiming to build a scalable inbound lead generation engine. It’s far more than a single tool; it’s an integrated ecosystem that combines a powerful CRM with a full suite of marketing automation features. This all-in-one approach is its key differentiator, allowing you to create landing pages, forms, pop-ups, and live chat widgets that feed directly into a unified contact record. This seamless integration eliminates the data silos that often plague marketing teams using multiple disparate tools.

For UK businesses, the platform is particularly attractive due to its extensive local partner and support network, ensuring region-specific expertise is readily available. The user interface is famously clean and intuitive, making it accessible even for those new to marketing automation. While its free tools offer a fantastic starting point for startups, the platform is designed to grow with you, offering a clear upgrade path through its Starter, Professional, and Enterprise tiers.

Key Considerations

• Best For: SMEs to enterprise-level businesses seeking an all-in-one inbound marketing and sales platform.
• Pricing: Starts with free tools. Paid plans scale significantly based on the number of marketing contacts and feature tiers. Be mindful of the mandatory onboarding fees for Professional and Enterprise plans.
• Unique Feature: The deep, native integration between marketing tools (forms, landing pages) and the free CRM provides a single source of truth for every lead interaction, which is a core reason it ranks among the best lead generation tools.
• Pro Tip: Start with the free tools to centralise your contacts and basic lead capture. This allows you to build a foundation and understand the platform’s value before committing to a paid subscription.

Website: https://www.hubspot.com/products/marketing

3. LinkedIn Sales Navigator

For B2B businesses, LinkedIn Sales Navigator is an indispensable tool for targeted outbound prospecting, transforming the world’s largest professional network into a powerful lead generation database. Its core strength lies in its advanced search and filtering capabilities, allowing sales teams to pinpoint ideal customer profiles with unparalleled precision. You can move beyond basic job titles and industries to filter by seniority, company size, and even recent job changes, ensuring your outreach is highly relevant and timely. This makes it a foundational platform for any serious account-based marketing (ABM) strategy.

Unlike generic databases, Sales Navigator provides real-time insights and alerts on your saved leads and accounts, such as when a prospect shares content or moves to a new company. This functionality provides warm conversation starters that move beyond a cold pitch. The platform is designed to work alongside your existing sales process, offering integrations with major CRMs to streamline workflow and prevent valuable data from being siloed within LinkedIn. It is a specialised instrument for finding and engaging the right people.

Key Considerations

• Best For: B2B sales teams, ABM strategists, and business development professionals focused on high-value outbound prospecting.
• Pricing: Operates on a per-user subscription model with Core, Advanced, and Advanced Plus tiers. UK-specific pricing is available, and there’s often a free trial to test its capabilities.
• Unique Feature: The TeamLink feature is a standout, revealing how your team is connected to a prospect or account through second-degree connections. This facilitates warm introductions, dramatically increasing the chances of a positive response and solidifying its place among the best lead generation tools.
• Pro Tip: Don’t just use Sales Navigator for finding new leads. Set up custom alerts for your existing key accounts to monitor personnel changes and identify new stakeholders or expansion opportunities within the companies you already work with. When implemented correctly, it’s a key part of successful lead generation in the UK.

Website: https://business.linkedin.com/sales-solutions/sales-navigator

4. Cognism

Cognism has carved out a distinct niche as a premium B2B data provider, with a particular focus on GDPR compliance that resonates strongly with UK and European businesses. It is fundamentally a tool for sales and marketing teams looking to build highly targeted outreach lists with accurate, verified contact information. The platform’s core strength lies in its high-quality mobile numbers and direct dials, which are crucial for bypassing gatekeepers and connecting directly with decision-makers. This focus on data quality and compliance makes it one of the best lead generation tools for outbound strategies.

For UK companies, Cognism’s automated screening against TPS (Telephone Preference Service) and CTPS (Corporate Telephone Preference Service) registers is a significant advantage, providing a layer of protection and ensuring outreach efforts remain compliant. The platform also integrates intent data, allowing teams to identify and prioritise accounts that are actively researching solutions like theirs. This combination of compliant, high-quality data and actionable intent signals empowers sales teams to operate more efficiently and effectively.

Key Considerations

• Best For: UK/EU-based B2B sales and marketing teams that prioritise data accuracy and GDPR compliance for their outbound campaigns.
• Pricing: Custom pricing based on licence count and data needs. Typically sold on annual contracts, making it a more significant investment suited for established teams.
• Unique Feature: Its rigorous approach to compliance, particularly its automated screening against UK do-not-call lists (TPS/CTPS), offers peace of mind and is a key differentiator in the European market.
• Pro Tip: Utilise the Chrome Extension when prospecting on LinkedIn Sales Navigator or company websites. It allows for real-time contact enrichment, adding verified phone numbers and emails directly into your workflow without switching tabs.

Website: https://www.cognism.com/

5. ZoomInfo

ZoomInfo has cemented its position as a powerhouse for B2B data and intelligence, making it an indispensable tool for sales and marketing teams focused on outbound prospecting. It goes beyond a simple contact list, offering a vast database enriched with firmographic data, technographics, and crucial intent signals that indicate when a company is actively researching solutions like yours. This allows teams to precisely map their total addressable market and prioritise accounts that are ready to buy, moving beyond guesswork to data-driven outreach.

For UK businesses, ZoomInfo’s expanding international dataset provides increasingly reliable coverage, allowing for targeted campaigns within the domestic market and across Europe. The platform is designed for deep integration, seamlessly connecting with major CRM and sales engagement tools to automate data enrichment and streamline workflows. While its comprehensive nature is a significant advantage for scaling businesses, the platform’s extensive features and enterprise focus mean it’s best suited for teams with a well-defined outbound strategy. It’s a key part of an effective PPC strategy for lead generation that relies on precise audience targeting.

Key Considerations

• Best For: Mid-market to enterprise B2B companies that rely on a strong outbound sales motion and need deep data for account-based marketing.
• Pricing: Pricing is customised and requires negotiation. It is typically based on annual contracts and the number of licences, so it represents a significant investment.
• Unique Feature: Its intent data is a major differentiator. Knowing which companies are actively searching for relevant keywords allows sales teams to time their outreach with unparalleled precision, making it one of the best lead generation tools for proactive prospecting.
• Pro Tip: Use the ‘Scoops’ feature to identify trigger events like funding rounds or leadership changes. These insights provide the perfect context for a timely and relevant outreach message that stands out from generic sales pitches.

Website: https://www.zoominfo.com/

6. Apollo.io

Apollo.io has rapidly become a dominant force in the sales intelligence and engagement space, offering an impressive B2B database combined with powerful outreach tools. It stands out by democratising access to high-quality prospect data, packaging it with sequencing, dialling, and analytics features that were once the preserve of enterprise-level platforms. This integrated model allows sales teams to find contacts, verify their information, enrich existing records, and engage them through multichannel sequences all within a single, unified workflow.

For UK scale-ups and SMBs, Apollo.io’s key advantage is its speed of deployment and transparent pricing, which contrasts sharply with the lengthy procurement cycles of traditional data providers. The platform’s robust dataset includes verified emails, mobile numbers, and valuable triggers like job change alerts, empowering teams to act on timely buying signals. While its free tier provides a generous entry point, the platform is built to support aggressive outbound prospecting and lead generation strategies as a business grows.

Key Considerations

• Best For: SMBs and scale-ups needing a cost-effective, all-in-one solution for prospecting and sales engagement.
• Pricing: A generous free plan is available. Paid plans are transparently priced per user, per month, making it highly accessible.
• Unique Feature: The combination of a vast, searchable B2B database with native sales engagement tools (email sequencing, dialler) provides exceptional value, making it one of the best lead generation tools for teams focused on outbound prospecting.
• Pro Tip: Use the Chrome extension to enrich LinkedIn profiles directly and add prospects to your sequences on the fly. This dramatically speeds up the process of building targeted outreach lists.

Website: https://www.apollo.io/

7. Lusha

Lusha has become a dominant force in the sales and prospecting world, offering a straightforward, credit-based system for uncovering direct contact information. Its primary strength lies in its simplicity and speed, particularly through its popular Chrome extension. Sales teams can visit a LinkedIn profile or company website, click the Lusha icon, and instantly reveal verified email addresses and phone numbers, streamlining the often-tedious process of manual prospecting. This makes it an essential tool for outbound sales-driven organisations.

The platform’s appeal is rooted in its accessible and predictable pricing model. Unlike complex enterprise suites, Lusha offers clear plans based on a credit system, allowing teams to easily manage their usage and budget. This model, combined with its direct CRM integrations, ensures that new contact data can be quickly captured and actioned within existing sales workflows. While it’s highly effective for targeted outreach, teams should also consider how this data complements broader strategies like learning more about Facebook lead generation ads, which capture inbound interest.

Key Considerations

• Best For: Sales development representatives (SDRs) and outbound sales teams needing fast access to direct contact data for prospecting.
• Pricing: A free plan offers 5 credits per month. Paid plans are based on credits per user, with emails typically costing one credit and phone numbers costing significantly more.
• Unique Feature: The browser extension is the standout feature, providing real-time contact data discovery directly on platforms like LinkedIn, which drastically reduces research time and makes it one of the best lead generation tools for outbound teams.
• Pro Tip: Use your credits strategically. Prioritise revealing emails, as they cost fewer credits than phone numbers. Only use phone number credits for high-value prospects where a direct call is critical to your sales process.

Website: https://www.lusha.com/

8. Dealfront

Dealfront carves out a specific and powerful niche in the lead generation landscape by focusing on de-anonymising your website traffic. Its core function is to identify the companies visiting your site, transforming anonymous clicks into actionable B2B leads. This is particularly potent for businesses running account-based marketing (ABM) strategies, as it provides real-time alerts when target accounts are showing interest. For UK and EU-based companies, its strong focus on regional data and compliance provides an added layer of confidence.

Unlike all-in-one platforms, Dealfront specialises in this top-of-funnel intelligence, integrating smoothly with your existing CRM and sales outreach tools to trigger workflows. This specialisation makes it one of the best lead generation tools for sales teams who need to know precisely which companies are actively researching their solutions. The platform’s value is directly tied to your inbound traffic volume, making it a highly scalable solution that grows with your marketing efforts.

Key Considerations

• Best For: B2B companies, particularly those in the UK/EU, using account-based marketing or wanting to arm their sales teams with high-intent leads from website traffic.
• Pricing: A free plan is available to identify up to 100 companies with a 7-day lookback. Paid plans scale transparently based on the number of companies you wish to identify each month, with all plans including unlimited users.
• Unique Feature: Its EU-first approach to data and visitor identification provides a strong, compliant foundation for targeting European businesses. The transparent, usage-based pricing is a clear differentiator from competitors.
• Pro Tip: Use the free plan to gauge the quality and volume of company traffic to your site. Connect it to your CRM to test sales alert workflows and prove the ROI before upgrading to a paid tier.

Website: https://www.dealfront.com/pricing-web-visitors/

9. Clearbit

Clearbit has carved out a niche as an essential B2B data enrichment and visitor identification platform, enabling businesses to turn anonymous website traffic into actionable leads. Its core strength lies in its ability to de-anonymise your visitors, revealing the companies they work for and providing rich firmographic data. This allows for hyper-personalised outreach and real-time sales alerts, turning your website from a passive brochure into an active intelligence-gathering tool. Now part of the HubSpot ecosystem, its integration is becoming deeper, promising even more streamlined data workflows.

For UK marketing and sales teams, Clearbit is a powerful asset for shortening lead forms, enriching CRM records, and prioritising high-intent accounts. By automatically appending over 100 data points to an email address or domain, it saves immense manual research time and allows sales teams to focus on qualified opportunities. The platform’s powerful APIs also allow for custom integrations, making it a flexible component in a sophisticated marketing technology stack and a key player among the best lead generation tools for B2B intelligence.

Key Considerations

• Best For: B2B companies with a strong inbound strategy looking to enrich leads, identify anonymous website visitors, and personalise user experiences at scale.
• Pricing: Pricing is not publicly listed and requires a discussion with their sales team. It’s positioned as an enterprise-grade solution, so expect a significant investment. Note that free tools are being discontinued.
• Unique Feature: The “Reveal” technology, which identifies anonymous companies visiting your website and triggers real-time alerts or automated workflows, provides an unparalleled advantage in proactive B2B prospecting.
• Pro Tip: Use Clearbit’s data to dynamically change your website content for visitors from target accounts. Presenting a specific case study or logo bar relevant to their industry can dramatically increase conversion rates.

Website: https://clearbit.com/

10. Pipedrive – LeadBooster Add-on

For businesses already invested in the Pipedrive CRM, the LeadBooster add-on is a natural and powerful extension for capturing new leads directly within the ecosystem. It bundles several key lead generation tools, including a customizable Chatbot, Live Chat, and intuitive Web Forms. This integration ensures that every interaction from your website is funnelled directly into your sales pipeline, eliminating manual data entry and reducing lead leakage. The focus here is on simplicity and speed, allowing small teams to deploy lead capture mechanisms without a steep learning curve.

LeadBooster also includes a Prospector tool for outbound lead generation, allowing you to search a database for new contacts based on specific criteria without leaving the CRM. This creates a cohesive workflow where you can identify, engage, and manage leads all in one place. For UK startups and SMBs who value a clean user interface and rapid deployment, Pipedrive’s modular approach makes it one of the best lead generation tools for getting started quickly and efficiently.

Key Considerations

• Best For: SMEs and sales teams using Pipedrive CRM who need a tightly integrated, easy-to-use lead capture toolkit.
• Pricing: LeadBooster is an add-on to a Pipedrive CRM subscription. Its price is per company, per month, but features like Prospector consume credits that may need to be topped up.
• Unique Feature: The combination of inbound tools (Chatbot, Forms) with an outbound database (Prospector) inside a single, sales-focused CRM provides a unified lead management experience.
• Pro Tip: Fully customise the Chatbot’s playbook to pre-qualify visitors. Ask key questions about company size or needs to ensure that only high-quality leads are booked into meetings or passed to your sales team.

Website: https://www.pipedrive.com/en/features/lead-generation-software

11. Salesforce AppExchange – Lead Generation Apps

For businesses already embedded within the Salesforce ecosystem, the AppExchange isn’t just another marketplace; it’s a critical extension of their CRM. Rather than a single tool, it’s a vast, curated library of third-party applications designed to seamlessly enhance lead generation directly within your existing Salesforce instance. This approach eliminates the complex integration challenges that often arise when connecting disparate tools, ensuring data integrity and a unified workflow from lead capture to conversion.

The platform allows UK organisations to find region-specific solutions, from lead enrichment tools that append local company data to advanced routing apps tailored for complex sales territories. Every application undergoes a rigorous security review by Salesforce, providing a layer of trust and reliability that is crucial for enterprise-grade operations. The ability to filter, read peer reviews, and deploy apps directly into a Sandbox environment for testing makes it a low-risk, high-reward strategy for scaling lead generation efforts.

Key Considerations

• Best For: UK organisations already using Salesforce CRM who need to add specialised, pre-vetted lead generation capabilities without complex integrations.
• Pricing: Varies widely. Many apps offer free trials or freemium tiers, while paid plans are subscription-based. Costs can accumulate quickly with multiple app subscriptions.
• Unique Feature: The native, one-click installation process into a live or Sandbox Salesforce environment. This deep integration is a core reason it ranks among the best lead generation tools for existing Salesforce customers.
• Pro Tip: Use the comprehensive filtering options to find apps with a strong UK user base and positive reviews. Always test a new app in your Sandbox environment before deploying it to your production org to ensure it works with your specific configuration.

Website: https://appexchange.salesforce.com/

12. Lead Forensics

Lead Forensics offers a powerful proposition for B2B companies: identifying the anonymous businesses visiting your website. This UK-founded platform works by reverse-IP tracking to reveal the company names, contact details of key decision-makers, and on-site behaviour of previously unknown prospects. It essentially unmasks your silent web traffic, turning what would have been a lost opportunity into a warm lead for your sales team to pursue. This transforms your website from a passive marketing asset into an active source of high-intent B2B leads.

The platform is particularly well-regarded among UK marketers, bolstered by a strong local presence and UK-based support. Its real-time identification allows sales teams to act immediately, capitalising on a prospect’s interest while it is still high. The data provided includes company size, turnover, and industry, enabling you to quickly qualify leads and tailor your outreach. By integrating with major CRMs, it can automate the process of creating new leads, making it one of the best lead generation tools for streamlining the top of the sales funnel.

Key Considerations

• Best For: UK-based B2B organisations with significant website traffic who want to identify and engage with anonymous business visitors.
• Pricing: Pricing is not public and requires a consultation and demonstration. A free trial is available to assess the quality of leads for your specific website traffic.
• Unique Feature: Its core function of de-anonymising website visitors is its key differentiator, providing contact-level data for businesses that showed interest but didn’t fill out a form.
• Pro Tip: Use the data to prioritise your outbound sales efforts. Focus on companies that visit key pages like your pricing or case study sections, as this signals a much higher level of buying intent.

Website: https://www.leadforensics.com/

13. Capterra UK – Lead Generation Software Category

Rather than a single tool, Capterra’s UK-specific directory serves as an essential research platform for discovering and comparing the best lead generation tools on the market. It offers a comprehensive, filterable database of software solutions, allowing you to quickly shortlist options based on your specific business needs, from industry focus to company size. Its key strength lies in its aggregated, verified user reviews, providing genuine peer insights that cut through marketing jargon. This meta-level approach empowers businesses to make informed decisions before even starting a free trial.

For UK companies, the localisation is invaluable. You can filter by vendors that support GBP pricing and have a strong UK presence, avoiding the complexity of international currency conversions and support time zones. The platform’s side-by-side comparison feature is particularly useful for visualising how different tools stack up on key features and pricing structures. It streamlines the initial, often overwhelming, market research phase of selecting a new technology partner.

Key Considerations

• Best For: Marketing managers and business owners in the initial research and shortlisting phase of finding new software.
• Pricing: Free to use for research. The listed software vendors have various pricing models, often detailed on the platform.
• Unique Feature: The combination of UK-specific filters (currency, support) with extensive, verified user reviews makes it a powerful and unbiased starting point for market mapping and budget benchmarking.
• Pro Tip: Use the filters to narrow down options by your specific industry and company size first. Then, read both the highest and lowest-rated reviews to get a balanced perspective on a tool’s true strengths and weaknesses.

Website: https://www.capterra.co.uk/directory/31074/lead-generation/software

Top 13 Lead Generation Tools Comparison

Choosing the Right Lead Generation Tools for Your Business

Navigating the expansive landscape of lead generation software can feel overwhelming, but the journey to finding the perfect toolkit for your business begins with a simple, foundational question: what is your most significant bottleneck? Throughout this guide, we have explored a diverse range of the best lead generation tools, from all-in-one CRM and marketing platforms like HubSpot to specialised B2B data powerhouses such as Cognism and ZoomInfo. Each tool offers a unique solution to a specific challenge, and understanding your primary need is the first step towards making a strategic investment.

The key takeaway is that a single tool rarely provides a complete solution. Modern, effective lead generation is about building a synergistic ‘stack’ of technologies that work in concert. It’s about combining different capabilities to create a seamless process, from initial prospecting and data enrichment right through to nurturing and closing a deal. Your ideal combination will be unique to your business model, target market, and operational capacity.

Crafting Your Ideal Lead Generation Stack

To assemble the right toolkit, consider your business from these distinct angles:

• For Inbound-Focused Businesses: If your strategy centres on attracting customers through valuable content, SEO, and website engagement, your focus should be on capturing and nurturing those inbound leads. A comprehensive platform like HubSpot’s Marketing Hub provides an excellent foundation, combining landing pages, forms, email marketing, and analytics in one place. Pairing this with a website visitor identification tool like Lead Forensics can supercharge your efforts by unmasking anonymous B2B traffic, allowing your sales team to engage proactively with companies already showing interest in your services.
• For Outbound Sales Teams: If your growth relies on proactive B2B outreach, your priorities shift towards data accuracy, prospecting efficiency, and sales intelligence. The classic, powerful combination here involves using LinkedIn Sales Navigator to identify ideal prospects and key decision-makers, and then leveraging a data enrichment tool like Cognism or Lusha to find their verified, compliant contact information. This two-pronged approach ensures your sales development representatives spend their time talking to the right people, not searching for phone numbers and email addresses.
• For Businesses Needing Scale and Integration: For established SMEs and enterprises already using a robust CRM like Salesforce or Pipedrive, the focus should be on enhancement and integration. Explore the Salesforce AppExchange to find specialised lead generation apps that plug directly into your existing workflows. Similarly, Pipedrive’s LeadBooster add-on provides a cost-effective way to add chatbots, web forms, and prospecting capabilities without disrupting your current sales process.

Final Considerations Before You Commit

Remember, the most advanced tool is only as effective as the strategy that powers it. Before investing, ensure you have a clear plan for implementation, team training, and measuring your return on investment. Critically, these tools need a steady stream of high-intent traffic to be truly effective. A platform like Dealfront can identify which companies are visiting your site, but it cannot generate that initial interest on its own. That is where a targeted digital advertising strategy becomes essential. The best lead generation tools are designed to capture and convert demand; a well-executed PPC campaign is what creates that demand in the first place.

A powerful lead generation stack needs fuel, and that fuel is high-quality, targeted traffic. At PPC Geeks, we specialise in building and managing high-performance Google Ads and paid advertising campaigns that drive qualified visitors directly to your digital doorstep. If you are ready to feed your new lead generation tools with a consistent flow of high-intent prospects, book your free, no-obligation strategy session with our UK-based team today.