International Expansion PPC Case Studies

International Expansion PPC Case Studies

Driving Global Success with PPC Geeks

International Expansion PPC Case Studies: As you will know expanding into new markets is both an exciting and challenging endeavour. At PPC Geeks, we specialise in helping businesses of all sizes grow their international presence through strategic, data-driven PPC campaigns. Drawing on a wealth of experience across multiple industries—from eCommerce and SaaS to recruitment, travel, and property—we’ve successfully supported a variety of clients in navigating the complexities of international advertising.

Whether you’re a UK-based brand looking to break into European or Australasian markets, or a global company aiming to establish a stronger foothold in the UK or Middle East, our approach remains the same: to maximise impact while minimising wasted ad spend. Our team has orchestrated international expansions for clients spanning food supply, beauty, and beyond, always focusing on intelligent market insights, precise targeting, and efficient budget allocation to achieve impressive ROAS and sustained growth.

For instance, our partnership with a leading beauty brand (operating in Australia, Canada, and the EU) involved tailoring Black Friday sale strategies, testing innovative campaign types like Demand Generation, and reallocating budget based on real-time performance data—ultimately delivering a remarkable increase in both conversion value and ROAS. We’ve also helped eCommerce specialists break into new territories, as evidenced by the ongoing success of our campaigns with Books 2 Door, while supporting B2B clients like Liquidline in refining their lead quality and reducing their cost per acquisition.

From launching brand-new PPC accounts in emerging international markets to optimising mature campaigns for more established global players, PPC Geeks offers end-to-end support for every stage of your international expansion. By blending platform expertise (from Google Ads Search and Performance Max to advanced Demand Generation campaigns) with deep market awareness, we empower you to confidently scale worldwide—delivering real, measurable results in any region you choose to target. See all of our Pay Per Click Case Studies here.

Our experience spans multiple industries, including:

• eCommerce (from beauty products to books)
• SaaS (scaling software solutions across borders)
• Recruitment (finding the right talent for NHS roles overseas)
• Travel and Tourism (attracting international visitors to UK destinations)
• Property (engaging investors worldwide)
• Food Supply (helping US-based brands enter European markets)
• …and more.

Photo by Artem Beliaikin on Unsplash

Whether launching new brands in multiple regions or optimising established campaigns to reach fresh audiences, we work closely with our clients to provide localised insights, targeted strategies, and expert execution. The following case studies showcase a small selection of the many international expansion success stories we’ve helped to create.

Case Study #1: Leading Beauty Brand (Under NDA)

Scaling International Growth While Maximising Efficiency in a Thin-Margin eCommerce Environment

The Challenge

The Challenge for this globally recognised beauty brand was multifaceted. While they were already established, they needed to expand into Australia, the EU, Canada, and Belgium, each with its own consumer behaviour patterns, competitive landscapes, and logistical hurdles. Their objectives were not only to minimise wasted ad spend and increase new customer sales but also to enhance brand awareness and show strong year-on-year (YoY) performance gains—all under the constraints of thin margins.

In practical terms, this meant developing a PPC strategy that balanced aggressive growth with cautious budget allocation. As we learned through our broader international work, thin-margin markets require especially fine-tuned targeting to avoid eroding profits. The brand also wanted to ensure consistent messaging and seamless customer experiences across different regions, from targeted Black Friday promotions in Europe to ongoing brand campaigns in Australia.

International Expansion PPC Case Studies: Above all, increasing ROAS without sacrificing efficiency demanded close monitoring of performance data. Continual refinement—whether through careful keyword selection, tailored ad creative, or Demand Generation campaigns—was crucial to identifying which markets and products offered the highest profitability. By focusing on the distinct challenges of shipping, customs, time zones, and local competition, the brand could maintain its emphasis on premium positioning while still pursuing substantial growth in unfamiliar territories.

Ultimately, the challenge hinged on achieving more with less: scaling into multiple regions, boosting brand equity among new audiences, and protecting profit margins through intelligent spend reallocation. Given the vast differences across these markets, the brand needed a robust, data-driven approach to ensure they reached the right consumers with the right offers—resulting in improved new customer acquisition, stronger brand awareness, and remarkable YoY performance increases.

Their goals included:

• Minimising wasted ad spend
• Improving new customer sales
• Enhancing brand awareness
• Achieving year-on-year performance gains
• Increasing return on ad spend (ROAS) while protecting thin margins

Photo by Fleur Kaan on Unsplash

What We Did

1. Targeted Black Friday Sale Advertising
   • Tailored promotions for each market to maximise seasonal opportunities.
2. New Search and Demand Generation Campaigns
   • Boosted brand visibility and brought more qualified traffic into the funnel.
3. Tested Product Search Campaigns
   • Initially provided some value, but paused due to lower profitability.
4. Focused on Demand Generation
   • While typically requiring 6–12 months for full momentum, these campaigns quickly began delivering higher returns.

The Solution
By reallocating the budget to high-performing campaigns and phasing out lower-performing areas, we balanced efficiency with aggressive growth. Data revealed particularly high returns in markets such as the Netherlands, Italy, Denmark, and Finland, which led to strategic shifts in budget allocation.

The Results

• +5,228.34% increase in conversion value YoY (not a typo!).
• +753.19% increase in ROAS YoY.
• 32% of Q4 revenue generated during a 12-day Black Friday period.
• Belgium was identified as the highest-performing market; Australia saw more moderate but steady growth.
• Demand Generation campaigns outperformed traditional Search, informing future budget strategies.
• Key audience insights: Women aged 18–44 in Canada and the EU emerged as particularly high-value segments.

Case Study #2: Books2Door

Scaling International Growth While Maintaining Profitability

The Challenge

The Challenge for Books 2 Door centred on entering multiple new markets—ranging from Ireland and the Netherlands to Canada and Australia—all while meeting or exceeding a strict, and inherently aggressive, ROAS requirement. Unlike a single-country expansion, this global rollout demanded a finely calibrated approach to bidding and budget allocation. Each new market presented its own dynamics: differing search behaviours, currency variations, and shipping logistics, to name a few.

Books 2 Door operates on profit margins that require precise targeting to ensure efficiency. They could not afford to simply cast a wide net without carefully analysing which product lines, audience segments, and campaign types performed best in each locale. To maintain their ambitious ROAS goals, the team needed robust market insights, real-time data analysis, and a willingness to pivot quickly—shifting the budget away from underperforming regions and funnelling it into territories that showed immediate promise.

Part of this challenge also lies in balancing brand awareness and lead-generation efforts. By employing a mix of brand and non-brand Search campaigns alongside Performance Max (PMax) strategies, Books 2 Door ensured they captured both existing brand-loyal customers and fresh audiences discovering their catalogue for the first time. Coordinating these tactics across multiple territories required more than just translating ad copy; it involved nuanced adjustments to bidding strategies, product feeds, and promotional offers.

International Expansion PPC Case Studies: Overall, expanding simultaneously into so many regions—while maintaining profitability—meant Books 2 Door had to remain hyper-vigilant about performance metrics. Every step of the way, the team monitored campaign data, refined targeting, and collaborated closely with PPC Geeks to strike the right balance between growth and efficiency. Ultimately, this precise approach allowed them not only to meet but exceed their ROAS objectives, while also successfully launching new brands in major markets like the US for further international reach.

What We Did

1. Multi-Territory Campaign Expansion
   • Launched Google Ads in Ireland, the Netherlands, Denmark, Australia, Germany, Canada, Spain, Sweden, Belgium, and Portugal.
2. Performance Max (PMax) Strategy
   • Leveraged shopping-focused PMax campaigns to drive incremental sales while keeping costs in check.
3. Brand & Non-Brand Search Campaigns
   • Balanced capturing brand-loyal customers and reaching new audiences.
4. Optimised Bidding & Ad Placements
   • Used performance data to inform rapid budget reallocation into the highest-performing markets.

Photo by Catherine Hammond on Unsplash

The Solution
Ongoing refinements and data-driven optimisations allowed Books 2 Door to not only maintain their strict ROAS targets but also exceed them, unlocking enough additional budget to support further international expansion—particularly in the US.

The Results

• Consistently exceeded ROAS targets by over 10% (intentionally capped to support future growth).
• Variations in growth by country, but most saw steady performance improvements as more local data was gathered.
• Launched two new brands in the US, laying the groundwork for expansion into additional territories.

What’s Next?
Following successful US brand launches, Books 2 Door plans to refine their territory-specific strategies and repeat their profitable expansion model in new and existing markets.

Case Study #3: LiquidLine

Lowering Cost Per Lead (CPL) While Increasing Lead Quality in the EU

The Challenge

LiquidLine’s primary objective was to generate a higher volume of quality B2B leads across the EU while reducing their cost per lead (CPL). Their previous campaigns were overwhelmed by a flood of low-value enquiries—often from very small businesses or individuals—which did little to support the company’s larger growth goals. Compounding the issue, their conversion tracking was neither robust nor accurate, making it difficult to gauge which segments or campaigns were driving genuinely valuable leads. This inaccuracy not only wasted ad spend but also skewed performance data, leaving their in-house team in the dark about where best to invest resources.

Because LiquidLine targets larger organisations with more complex purchase cycles, it was essential to refine both messaging and targeting. Simply funnelling more budget into existing campaigns was not an option; the key was to pinpoint and attract the higher-value prospects while steering clear of irrelevant clicks. By aligning keyword strategies, ad copy, and audience selection with genuine business needs, LiquidLine could begin channelling the right traffic into its pipeline.

International Expansion PPC Case Studies: Operating in multiple EU markets comes with additional complexities—varying languages, cultural nuances, and differing levels of competition all factored into LiquidLine’s PPC approach. Integrating customer match lists, negative keywords, and region-specific ad extensions became crucial tools for tailoring campaigns to each unique territory.

Ultimately, reducing CPL while elevating lead quality required a complete reset of their PPC structure, from fixing tracking issues and rebuilding campaigns to fine-tuning bids for business-critical segments. This measured approach ensured LiquidLine didn’t just gather leads in volume, but attracted the right type of leads—those with a higher likelihood of converting into meaningful B2B contracts and long-term value.

What We Did

1. Conversion Tracking Overhaul
   • Fixed inaccurate measurements to gain a clear view of lead quality and conversions.
2. Refined Keyword Targeting & Ad Copy
   • Shifted focus toward larger enterprises, filtering out irrelevant traffic from smaller businesses.
3. Extensive Negative Keyword Lists
   • Eliminated low-intent searches that previously drained the budget.
4. Campaign Restructuring & Testing
   • Deployed new Responsive Search Ads (RSAs) and experimented with bid strategies.
5. Customer Match Targeting
   • Improved prospecting for high-value leads and built more effective remarketing funnels.

Photo by isaac. on Unsplash

The Solution
Rebuilding the account around quality-driven KPIs helped align budget spending with the company’s true growth goals. With accurate tracking and refined campaign structures, LiquidLine improved lead volume, lead quality, and overall return on investment.

The Results

• +28% increase in high-quality leads.
• -22% reduction in Cost per Lead.
• +83% Search Impression Share, resulting in higher visibility and stronger brand presence in search results.
• +36% total clicks, delivering more opportunities without compromising efficiency.

Partner with PPC Geeks for Your International Expansion

Partner with PPC Geeks for Your International Expansion, and you’ll benefit from a depth of experience that spans continents, industries, and campaign complexities. We’ve propelled eCommerce brands like Books 2 Door into multiple new territories while sustaining strict ROAS targets, championed thin-margin enterprises such as the beauty brand expanding in Australia, Canada, and across the EU, and even elevated B2B clients like LiquidLine by refining lead quality and lowering CPL in competitive European markets.

International Expansion PPC Case Studies: Our comprehensive approach blends high-level strategy with hands-on execution. We begin by understanding your unique objectives—be it boosting brand awareness, driving profitable online sales, or acquiring top-tier B2B leads—then develop market-specific campaigns and tailor them to the nuances of local search behaviours, seasonal trends, and regulatory requirements. From leveraging Google’s Performance Max and Demand Generation campaigns to systematically testing ad copy and keyword targeting, every optimisation is guided by robust data analysis.

We don’t just set up campaigns and hand them off. Our team continually refines and reallocates budgets, monitors audience segments, and recalibrates creativity to ensure you maintain a competitive edge. Whether you’re navigating the complexities of VAT for EU shipping or optimising bid strategies to account for time-zone differences in Australia, we’ll keep your campaigns agile, efficient, and profitable.

Ultimately, when you partner with PPC Geeks, you’re gaining a trusted extension of your marketing team—one that’s laser-focused on international growth, keeps your margins top of mind, and stands ready to respond quickly as market conditions change. By harnessing the power of PPC advertising worldwide, we’ll help you move beyond borders, unlock new revenue streams, and secure a lasting presence in whichever regions matter most to your business.

Our comprehensive approach includes:

• Expert Market Insights – We tailor strategies for each market, factoring in local audience behaviour, regulations, and competitive landscapes.
• Data-Driven Optimisation – Through meticulous analysis, we continuously refine campaigns to minimise wasted spending and maximise ROAS.
• Platform Mastery – We leverage Google Ads (Search, Shopping, Performance Max, Demand Generation) and beyond, unlocking the full potential of paid advertising across different regions.
• Dedicated Support – Our team works collaboratively with your in-house specialists, ensuring alignment on goals, budgets, and performance metrics.

When you’re ready to take your business worldwide—or refine your existing international strategy—PPC Geeks is here to help. Our experience covers dozens of countries and countless industries, enabling us to guide you through each step of your global growth journey.

Ready to Expand Your Brand Internationally?

International Expansion PPC Case Studies: Ready to Expand Your Brand Internationally? Whether you’re aiming to launch brand-new product lines in Australia, tap into new customer segments in the EU, or drive additional growth in North America, PPC Geeks can provide the strategic support and hands-on campaign management you need. We’ve helped eCommerce retailers like Books 2 Door exceed tough ROAS targets across multiple territories, boosted brand awareness and efficiency for a global beauty brand operating under thin margins, and enabled B2B specialists such as LiquidLine to attract higher-value leads at lower CPLs.

By combining a data-driven mindset with deep platform expertise—covering Google Ads Search, Performance Max, and even more specialised campaign types—we’re able to spot and seize opportunities that maximise returns. Our approach is designed to:

• Reduce Wasted Spend – Through precise keyword targeting, negative keyword strategies, and continuous performance tracking, we focus your budget on the segments most likely to convert.
• Scale Efficiently – We regularly adjust bids and reallocate budgets in real-time, ensuring you can capture high-impact growth opportunities in each target region.
• Maintain Profit Margins – From shipping logistics to local competition analysis, we account for every factor that affects profitability when venturing into new markets.
• Deliver High-Performance Results – Our track record speaks for itself: triple-digit ROAS uplifts, a surge in qualified leads, and streamlined acquisition costs for businesses operating worldwide.

Contact us today to discuss how PPC Geeks can help you scale efficiently, reduce wasted spend, and maximise your return on investment in your next target market. We’ve done it before for clients of all sizes—and we’re ready to do it for you.

PPC Geeks: Your Partner for High-Performance International PPC Campaigns. Start by booking in for your 100% free PPC Audit.