Analytics

5 Reasons Why You’re Calculating Your AdWords ROI Wrong

PPC Geeks Blog - 5 Reasons Why You're Calculating Your AdWords ROI Wrong

Google AdWords is capable of delivering a good ROI faster and more effectively than pretty much any other marketing platform. But unless you calculate your AdWords ROI properly your campaigns may be under-performing without you even realising it! In this post we’ll list the 5 most common reasons why businesses calculate their AdWords ROI wrong…

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How to Link AdWords to Analytics and Why You Should Do It

PPC Geeks Blog - How to Link AdWords to Analytics

If you really want to make the most of your PPC campaign you need to link AdWords to Google Analytics. Doing this takes a matter of seconds, but it will open up a whole new world of possibilities. via GIPHY In short, if your accounts are linked you’ll have a better understanding of how your…

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AdWords Attribution Changes 2018: What You Need to Know

The PPC Geeks PPC Management Blog

The word is out – apparently Google will stop supporting last click attribution. We’re not sure exactly when, but it’s thought to be at some point this year. But what does this mean and are you ready? What is attribution? Attribution is how you give credit for a conversion. So, let’s say someone comes to…

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