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Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Approaching GA4 Transition: What to Expect

GA4 transition is fast approaching and so, with this in mind, here’s everything you need to know and more about Google’s upcoming software.
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August 6, 2022

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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Google Announces a Universal Analytics Sunset for July 2023 in Favour of Google Analytics 4

Google announced plans to usher in a universal analytics sunset for the previous iteration of Google Analytics in July 2023, replacing it with GA4.
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March 25, 2022

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

What Are Conversion Attribution Models in Google Ads

What Are Conversion Attribution Models in Google Ads

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March 19, 2021

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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Presenting the New Google Analytics

The new Google Analytics has many features you will love and now automatically notifies you when it spots important trends in your data.
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November 17, 2020

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Conversion Tracking Difference between Google Ads and Analytics - Nov - 2020

Conversion Tracking the Difference between Google Ads and Analytics

It’s important to understand the difference between conversion tracking in Google Ads and Google Analytics. Learn all about it here today!
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November 10, 2020

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

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What Google’s Removal of Keyword Data Means for Businesses

Removal of Keyword Data: This month, Google made a significant change to its keyword data, safe to say that the update has caused a stir!
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October 21, 2020

Paul Zanelli

Paul is a seasoned marketing professional and a member of the Chartered Institute of Marketing. He specialises in crafting, developing and enhancing strategies that elevate online customer experiences, ensuring optimal results.

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Conversion Attribution Models in Google Ads

What are Conversion Attribution Models? A Conversion Attribution Model in Google Ads is a rule, that gives credit for conversions and or sales.
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October 13, 2020

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

5 Reasons Why You’re Calculating Your Google Ads ROI Wrong

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September 21, 2018

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

PPC Geeks Blog - How to Link AdWords to Analytics and Why You Should Do It

How to Link Google Ads to Analytics and Why You Should Do It

If you really want to make the most of your PPC campaign you need to link Google Ads to Google Analytics. Doing this is quick but useful.
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September 14, 2018

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

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AdWords Attribution Changes 2018: What You Need to Know

AdWords Attribution: The word is out – apparently Google will stop supporting last click attribution. We’re not sure exactly when.
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March 24, 2018

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

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