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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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Will You Be Our Next Happy PPC Ads Client?

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How to Manage PPC Campaign using proven steps and structured optimisation

Master How to Manage PPC Campaign with Proven Steps

Learn how to manage ppc campaign with practical tips on setup, optimization, and reporting to drive UK business results.

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The Biggest PPC Mistakes UK Building Product Manufacturers Make: A Quick Fix

The Biggest PPC Mistakes UK Building Product Manufacturers Make are costly. Learn fixes to boost ROI and conversions.
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January 24, 2026

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

PPC Keyword Research Essentials to unlock higher ROI with smarter keyword targeting

PPC Keyword Research Essentials: Unlock PPC Keyword Research for Higher ROI

PPC keyword research that drives profit. Find the right money-making keywords, stop wasted spend, and improve ROI with a smarter strategy.
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January 23, 2026

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

Google Shopping for Building Products guide on how to avoid low-margin traffic with smarter campaign structure

Google Shopping for Building Products: How to Avoid Low-Margin Traffic Now

Google Shopping for Building Products: How to Avoid Low-Margin Traffic - Learn practical, proven strategies to boost profitable clicks.
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January 22, 2026

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

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Conversion Rate Optimisation Agencies: Top 7 To Hire in 2026

Conversion Rate Optimisation agencies: discover the top 7 to hire in 2026 to increase conversions, improve ROAS and drive more revenue.
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January 21, 2026

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

Illustration for trade and building product businesses explaining why generic PPC agencies do not work in complex B2B buying journeys

Why Generic PPC Agencies Don’t Work for Trade and Building Product Businesses

Trade and building product businesses need specialist PPC, not generic agencies, to win in B2B and track real revenue.
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January 20, 2026

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

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The Real Cost Of Adwords: A UK Business Guide

The real cost of Adwords for UK businesses, including typical budgets, cost drivers, and what it takes to compete on Google Ads.
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January 19, 2026

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

How Trade Suppliers Should Track PPC ROI from click to credit account for trade suppliers

From Click to Credit Account: How Trade Suppliers Should Track PPC ROI

How trade suppliers should track PPC ROI by linking ad clicks to CRM and approved credit accounts for a true revenue view.
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January 18, 2026

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

PPC Management UK blog featured image for a guide to driving growth for SMEs through better PPC strategy

PPC Management UK: Your Guide to Driving Growth for SMEs

PPC Management UK for SMEs: reduce wasted spend and drive growth with expert strategy and ongoing optimisation.
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January 17, 2026

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

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How UK Building Suppliers Can Compete with Screwfix and B&Q on Google Ads

UK building suppliers can compete with Screwfix and B&Q on Google Ads using smarter targeting and high-intent keywords.
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January 16, 2026

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

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Mastering PPC in Amazon: A Complete Guide for UK Sellers

PPC in Amazon gives your products premium visibility and drives more sales by only paying when shoppers click.
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January 15, 2026

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

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Transformative. Tailored. Results-Oriented

Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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