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PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

  • Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
  • Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
  • Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
  • Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
  • Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.
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A Google Ads dashboard displaying key performance metrics, part of a professional audit process.

How Do I Audit My Google Ads Like a Pro? A Comprehensive Guide to Maximising Efficiency

How do I audit my Google Ads like a pro? Follow this step-by-step guide to optimise campaigns and boost your ROI with a smart audit strategy!

See all our blog posts

PPC Entourage enhancing Amazon advertising with a laptop displaying an Amazon homepage, symbolising optimised PPC campaigns for better visibility and sales.

Unlocking Success: How PPC Entourage Transforms Your Amazon Advertising Strategy

Boost your Amazon sales with PPC Entourage! Optimise ad spend, simplify PPC management, and drive more traffic with this advertising tool.
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March 10, 2025

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

A professional office desk setup featuring a laptop displaying a PPC campaign dashboard with graphs and analytics. A business professional optimises ad spend with a magnifying glass, symbolising precision. Coins, dollar signs, and upward-trending arrows represent ROI growth, with additional elements like a coffee cup, notepad, and smartphone enhancing the realistic setting.

Understanding Why PPC Management Is Important for Your Business Success

PPC management is a game changer for businesses looking to thrive online. It’s not just about throwing money at ads and hoping for the best; it’s about strategy and precision. In this article, we’ll break down why PPC management is important and how it can significantly impact your business success. From understanding your audience to…
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March 8, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

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Understanding What PPC Means: A Comprehensive Guide to Pay-Per-Click Advertising

Pay-Per-Click (PPC) advertising is a popular method for driving traffic to websites and increasing visibility online. It allows businesses to pay only when someone clicks on their ad, making it a cost-effective way to reach potential customers. In this guide, we’ll break down what PPC means, how it works, and what you need to know…
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March 7, 2025

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

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What is the PPC Model in Google Ads? A Comprehensive Overview

Google Ads is a powerful tool for businesses looking to attract customers online. At its core, it operates on a pay-per-click (PPC) model, which means advertisers only pay when someone clicks on their ad. This article will explore what the PPC model in Google Ads is all about, how it works, and how to make…
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March 6, 2025

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

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Understanding What Does PPC Mean in the World of Digital Marketing

Pay-Per-Click (PPC) advertising is a popular method in the digital marketing landscape where advertisers pay a fee each time their ad is clicked. This model allows businesses to reach potential customers effectively while managing costs. In this article, we will explore the ins and outs of PPC, including how it works, its benefits, and what…
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March 5, 2025

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

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What Does AI Mean? Understanding Artificial Intelligence in Today’s World

Artificial Intelligence (AI) is a term that has been thrown around a lot lately, but what does it really mean? In simple terms, AI refers to computer systems designed to perform tasks that typically require human intelligence. It’s a fascinating field that’s changing the way we live and work. As we dig into the details,…
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March 4, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

PPC News February 2025 - AI integration and performance trends in PPC.

PPC News February 2025 Roundup: A Month of Strategic Insights and Innovations in Digital Marketing

Stay ahead with PPC News February 2025! Get key updates on Google Ads, CRO, AI, and international PPC to optimise your digital strategy.
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March 3, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

February Updates - Global PPC Insights and Strategy Session

💡 Unlock Global PPC Success: February Updates & Insights 💡

As we transition into March, many of our seasonal clients are adjusting their strategies. Learn more in our February updates!
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February 26, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

A diverse group of UK shoppers holding shopping bags and using their smartphones, surrounded by brand logos, illustrating strategies for reaching UK shoppers through targeted digital campaigns.

Target the Right Audience: Ecommerce PPC Strategies for Reaching UK Shoppers Ready to Buy

Discover trusted PPC strategies for reaching UK shoppers, optimising campaigns, and boosting ecommerce success.
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February 25, 2025

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

A futuristic shopping mall with digital banners, customers, and promotional signs, reflecting the power of e-commerce and digital marketing to supercharge your UK sales.

Beyond Clicks, Beyond Chaos: How an Ecommerce PPC Agency Can Supercharge Your UK Sales

Discover how a trusted eCommerce PPC agency can supercharge your UK sales with targeted strategies. Explore what a PPC agency can do for you.
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February 24, 2025

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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