PPC Geeks Blog: Insights, Updates, and Expert Advice in the World of PPC Marketing

Welcome to the PPC Geeks Blog – your ultimate destination for staying up-to-date with everything happening in the dynamic world of PPC and digital marketing. Here, you'll find invaluable resources, actionable tips, and behind-the-scenes insights from one of the leading PPC agencies in the UK.

Whether you’re looking for the latest updates on major PPC platforms, expert guidance on optimising your campaigns or inspiring success stories from our clients, our blog is packed with content designed to help your business thrive.

What Can You Expect from the PPC Geeks Blog?

Cutting-Edge Industry News: Stay ahead of the curve with updates on Google Ads, Microsoft Ads, and social media ad platforms.
Proven Strategies: Learn actionable tips and tricks to improve your ROI and optimise your digital advertising campaigns.
Client Success Stories: Discover how our tailored approaches have transformed businesses, helping them scale and achieve their goals.
Team Insights: Meet the PPC Geeks team, get to know the experts behind the success, and learn from their extensive experience.
Free Resources: Access guides, templates, and audit insights that can help you take your PPC marketing to the next level.

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Public perception and awareness of What Is a Good Click Through Rate

What Is a Good Click Through Rate? UK Benchmarks & Tips

What is a Good Click Through Rate? Discover why CTR matters, what counts as ‘good’, and how to improve this key metric.

See all our blog posts

Google Ads Optimisation Tips dashboard with performance analytics

8 Crucial Google Ads Optimisation Tips for 2025

Unlock superior campaign performance with these 8 advanced Google Ads optimisation tips to scale your digital advertising success.

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July 9, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

How to Optimise PPC Campaigns by monitoring performance metrics and trends

How to Optimise PPC Campaigns: A UK Guide

Learn how to optimise PPC campaigns by mastering keyword research, smart structure, and competitor insights to build a winning foundation.

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July 8, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

Tablet showing ROI dashboard during PPC Audit Services in automotive workshop environment.

Unlocking Your ROI with PPC Audit Services

Unlock the full potential of your ads with expert PPC Audit Services – a full MOT for your campaigns that stops waste and boosts ROI.

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July 7, 2025

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

Laptop display with the phrase good ROAS and performance charts explaining what is a good ROAS target.

What Is a Good ROAS? Boost Your Ad Performance Today

What Is a Good ROAS? Discover why the ideal return varies by business and how to measure if your ads are truly driving profit.

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July 6, 2025

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

Laptop displaying “Generate Leads” with a UK map and flag, surrounded by marketing charts, phone, and a notepad—representing lead generation strategies for UK SMEs.

9 Best Ways to Generate Leads for UK SMEs in 2025

Master the best ways to generate leads for UK SMEs by implementing proven strategies that drive real results in your market.

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July 5, 2025

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

Top Marketing Strategies for Small Businesses in 2025

Top Marketing Strategies for Small Businesses in 2025: Boost your brand with strategic marketing. Actionable tips that deliver results.

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July 4, 2025

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

Photorealistic scene showing digital tools in use for local business online marketing, with a laptop and smartphone displaying maps and local search results outside a small business.

Your Guide to Local Business Online Marketing

Boost foot traffic with local business online marketing—target nearby customers using local SEO, paid ads, and smart digital strategies.

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July 3, 2025

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

Ad spend guide with notebooks, coins, and charts focused on UK Small Business Advertising Costs

UK Small Business Advertising Costs Explained

Discover how UK small business advertising costs vary by industry, goals & experience—5-10% of revenue is just the starting point.

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July 2, 2025

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

PPC News June 2025 – Google Ads and UK Summer Marketing Strategy in London

From Bidding Smarter to Beating Competitors: PPC News June 2025 Highlights

Stay ahead with PPC News June 2025 – explore 7 key updates to improve ROI, sharpen strategy, and boost your summer ad performance.

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July 2, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

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