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PPC Blog

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Will Your Brand be our next happy Pay per Click Ads client ?

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Future-Proofing Your Google Ads Strategy: Embracing Privacy-Preserving Measurement

Stay ahead in online advertising by future-proofing your Google Ads strategy with privacy-preserving measurement. Discover the importance of 1st party data, Enhanced Conversions, and Google Consent Mode in ensuring compliance and maximising campaign effectiveness. Embrace a privacy-first ethos to cultivate trust with your audience and enhance campaign performance.

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PPC News January 2024 calendar page with days of the week and dates visible, a potted plant on the top left corner, and a closed pocket watch at the bottom right, all overlaying a rustic white wooden background.

PPC News January 2024 Round-Up: A Month of Enlightening Insights and Strategies in PPC Advertising

Stay ahead in the New Year with our PPC News January 2024 roundup, packed with insights for business owners and digital marketers.
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January 25, 2024

Paul Zanelli

Paul is a seasoned marketing professional and a member of the Chartered Institute of Marketing. He specialises in crafting, developing and enhancing strategies that elevate online customer experiences, ensuring optimal results.

Digital illustration of a customer journey mapping concept, with a large keyhole emitting light over an open book connected to computer monitors showing graphs. The book displays a network of paths with location pins and social icons, symbolizing different touchpoints in a customer's journey. This represents how customer journey mapping can unlock targeted marketing strategies in Google Ads.

Unlocking the Power of Customer Journey Mapping in Google Ads

Customer journey mapping in Google Ads: understand, create, and implement effective customer personas, touchpoints, and insights.
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January 24, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A digital illustration depicting two people in an office setting, with one analyzing data on a computer and the other holding a tablet, surrounded by icons representing time management and data analytics. The image underscores the need for attention to detail in order to avoid tracking mistakes in data monitoring and time allocation.

Common Tracking Mistakes and How to Avoid Them

Learn about common tracking mistakes in this article and how to avoid them. Discover the importance of accurate tracking.
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January 19, 2024

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

Colorful graphic illustration showing two individuals engaged in Tracking in Google Ads, with one drawing a growth trend line on a 'Google' calendar and the other holding a magnifying glass over a search engine result page. The background is adorned with gears, key icons, digital charts, and a notepad with the words 'Mastering', 'Professional tracking', 'Hiring', 'DIY', and 'Agency', signifying a comprehensive guide on Google Ads tracking strategies.

Tracking in Google Ads: A DIY Guide and the Benefits of Hiring a Professional Agency

Learn how to master tracking in Google Ads to drive targeted traffic, boost conversions, and grow your revenue.
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January 18, 2024

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

An imaginative digital marketing workspace, with a magnifying glass focusing on the Google Ads logo, embodying the analytical precision of a Google Ads Specialist agency in optimizing ad campaigns.

Driving Success with a Google Ads Specialist Agency

Discover the benefits of working with a Google Ads Specialist Agency. They can maximize ROI, drive more traffic, and boost conversions.
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January 11, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

ATL (Above The Line) Marketing Strategies: Driving Business Growth

ATL marketing, including traditional mass media channels like TV, radio, outdoor, and print, provides wide reach and impactful presence.
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January 9, 2024

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

Illustration of Stephanie Mo, the new Client Manager at PPC Geeks, with a friendly and professional demeanor, set against a background featuring the PPC Geeks logo and accolades.

PPC Geeks Welcomes Stephanie Mo as New Client Manager

We're thrilled to introduce Stephanie Mo, our new Client Manager at PPC Geeks. She brings a wealth of experience across diverse industries.
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January 8, 2024

Paul Zanelli

Paul is a seasoned marketing professional and a member of the Chartered Institute of Marketing. He specialises in crafting, developing and enhancing strategies that elevate online customer experiences, ensuring optimal results.

Merchant Center Next: Google’s New Innovation

Merchant Center Next - an easier way for retailers to showcase their business and products to consumers on Google.
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January 5, 2024

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

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Transformative. Tailored. Results-Oriented

Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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