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Merchant Center Next: Google’s New Innovation


As part of our commitment to keep you informed about the latest advancements, we’re excited to explore Merchant Center Next. This innovative platform will revolutionise how retailers showcase their products across Google. Whether you’re a small local shop or a large corporation, this new platform offers a streamlined solution to enhance your online presence.

Merchant Center Next: Simplified User Experience

Merchant Center Next, a redesigned version of Google Merchant Center, brings a breath of fresh air to the online retail experience. Its intuitive interface is a significant leap forward from the previous version, providing a more user-friendly environment. This simplified version of the existing platform ensures you spend more time focusing on what matters most – growing your business.

Merchant Center Next:  Advanced Product Data Integration

One of the standout features of Google’s latest adavancement is its ability to automatically detect product data from your website. This includes critical information such as product title, description, size, price, and product image. By pulling this data directly into this new platform, it dramatically simplifies keeping your product listings up to date and accurate, ensuring that potential customers always see the most relevant information.

Merchant Center Next: Gradual Rollout and Flexibility

Google is currently rolling out this new platform to both existing and newly created accounts, with a completion target set for 2024. This gradual rollout ensures a smooth transition for all users. Google acknowledges the diversity of its user base by providing the option to revert to the old Google Merchant Center, at least for the time being. This flexibility allows you to choose the platform that best fits your business needs.

Your Next Step

As an award-winning, Google Premier Partner, we pride ourselves on keeping you abreast of the latest updates from the Google PPC marketing industry. Stay updated with our list of the latest Google Ads features of 2024. If you need any help, or want to improve your Google Ads campaigns, then why not invest in a 100% free PPC audit? Our expertise can help you maximise the benefits of Merchant Center Next and other Google services, ensuring your business stays ahead in the competitive online marketplace. What is the difference between Google local ads and PPC?


Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

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