Google Ads Audit, Get Yours Now 

3. Overall Audit Score

This is your accounts unique audit score and is represented as a score out of 100. This should show you at a glance how well your account is doing against the elements reviewed in your Google Ads account.

4. Introduction

This sets out some of the points we have used to baseline for the free ads audit.

5. Account 12 Month Statistics

This highlights what has been going on in your account over the previous 12 months with top-level results.

6. Past 12 Month Deep Dives into Many aspects including Cost, CPA, CPL, CVR, CTR and SIS

This highlights, tracks, and reports on the previous 12 months statistics for key metrics including Cost Per Acquisition, Cost Per Lead, Conversion Rate, Click Through Rate and Search Impression Share highlighting the fluctuations and possible areas for improvement.

7.12 Month Audit Score

This shows simply how the account has performed over the previous 12 months in an easy to understand score of out 100.

8. Most Recent 30 Days Results

Every account is set up and structured differently with their own nuances and touchpoints, so these following points can vary depending on the specifics in any given account. This section focuses on the top-level performance over the most recent 30 days active period highlighting elements such as Spend, Conversions, ROAS, CPA, SIS, and much more.

9. Quality Score

How well are your keywords performing against industry standards and best practices? Here our Google Ads specialist lifts the lid on how the keywords quality score is and where you could improve it to reduce the Cost Per Clicks you pay and improve your prospective client’s experience when interacting with your accounts keywords. We give you actionable advice on how to improve your account’s performance from the bottom up.

10. Location Targeting

We are constantly shocked at how many accounts we audit where the location setting is not in line with the account objectives. Google is very good at making money and to the ‘unseasoned Google Ads operators’, it is all too easy to ‘drop the ball’ here. If we find anything not in line with what we expect are the account’s objectives, we will highlight it in this section.

11. Ad Scheduling

Deciding when to, and not to show ads should be at the very heart of your digital marketing plan, this should be based around the real-world results you get from your Google Ads account and be data-led. Are your ads showing at the best times and are you saving money by not showing ads at times where your account is not driving ROAS or acceptable CPA’s? Here we will deep dive and see if anything for your Ad Scheduling could be improved upon or not.

12. Search Terms

These are what people type into Google Ads to find your ads and then click on them, this section uncovers where you are spending your money and how this impacts the performance of your account. Deep Dives into areas such as The Highest Spending search terms should be the cornerstone of regular and ongoing account optimisation – it is not glamorous but can save valuable budget and improve the results you get quickly.

13. Ad Extensions

Google Ads offers many ad extensions now and most accounts should try and tailor these to get improved QS and increase the visibility of your ads on the Google SERPs. Here we look to see how well these are being managed. Ad Extensions should be optimised regularly to keep on pushing the account forward, Ad Extensions should be in line with the accounts KPIs and improve the CTR and effectiveness of the account. Are you maximising the exposure of your ads on Google and winning your competitors ‘to the punch’ when prospective clients are searching for what you do?

14. Device Type Traffic

Never has it been so important to maximise the traffic that converts in your Google Ads account. Clicks are increasingly more expensive with one of the areas often missed being the split between traffic from device types. Are you maximising the best quality traffic or are you wasting lots of budget against unprofitable device types? Here we see what changes could be made to improve the results you get – quickly.

15. Mobile Speed

In an ever-increasing Mobile First World are you properly presenting your offering in line with how prospective customers are interacting with your site? Here we give you actionable insights into areas of your site that are affecting the mobile site speed on your website and show you how to fix these.

16. Video & Multimedia

Are you nurturing your audience with video? Imagine being able to show TV ads to people who know your brand and have interacted with your website but at a fraction of the cost! You can do this! Are you doing this? Is this set up to maximise the return on investment for your business? Here we look to see the setup and offer advice on how best to use this amazing feature to turn your visitors into brand ambassadors.

17. Experiments

We find many PPC agencies do not use this element of the platform to its fullest. Google Ads allows many different experiments to help you isolate traffic and run specific tests to constantly improve the results you get on elements including, but not limited to, Bidding, Creative, and much more. Here we get into the ‘nuts and bolts’ on how well the experiments you are running are impacting on the overall account performance.

18. Auction Insights

This lets you see the competitors that often appear along with you when serving ads on Google. What competitor strategy are you using and how is this affecting your results?

19. Behavioural Retargeting/Remarketing

How well is the account making use of the low hanging fruit and how is this performing? Testing interaction points offers and much more through funnels and advanced techniques derived from your traffic interaction points with your site can provide brilliant ROAS. How well are you currently performing in this area?

20. Artificial Intelligence

Google has never offered so many options on Artificial Intelligence, but these ‘algorithms’ and ‘machine learning’ programmes operate on ‘narrow tolerances’ and can provide great or horrific results. Here we find out what is and isn’t working with ideas on how to improve if needed.

21. Shopping Ads

We ask the question of how well dialled in are your shopping ads. We analyse your performance against benchmarks in your industry vertical and deep dive into the product level on what products are working or not in your account. We are shopping ads experts and use our extensive knowledge to offer advice on how you can directly improve your results against your KPIs.

22. 30 Day Deep Dive Summary

The above can go into detail so this section gives you an easy to understand score for your Google Ads Account Audit in a score of out of 100.

23. Concluding Comments

An executive summary of findings from our team of PPC Experts on the top level and deep dive findings uncovered through the Free Google Ads Audit.