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Category: Analytics

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Category: Analytics

  • What Google’s Removal of Keyword Data Means for Businesses

    What Google’s Removal of Keyword Data Means for Businesses

    Table of contents What Does this Mean for Businesses? Why Has Google Removed Keyword Data? Moving Towards Automation What Are…

  • Conversion Attribution Models in Google Ads

    Conversion Attribution Models in Google Ads

    Table of contents There are several Conversion Attribution Models Think Football Team ‘Assists’ When Deciding on Your Conversion Attribution Model…

  • Marketing Tip of the Month: Test and Test

    Marketing Tip of the Month: Test and Test

    Test And Test – The Winning Formula For PPC Advertising Test And Test: In a digital world, a whole host…

  • Landing Page Testing: 12 Tests to Run Right Now

    Landing Page Testing: 12 Tests to Run Right Now

    Landing Page Testing: 12 Tests to Run Right Now Is the landing page the most important element of your entire…

  • 5 Reasons Why You’re Calculating Your Google Ads ROI Wrong

    5 Reasons Why You’re Calculating Your Google Ads ROI Wrong

    5 Reasons Why You’re Calculating Your Google Ads (Previously AdWords) ROI Wrong Google Ads is capable of delivering a good…

  • Nail Your Call to Actions: Marketing Tip of the Month

    Nail Your Call to Actions: Marketing Tip of the Month

    Call To Action Improvement: We all know the importance of CTAs, right? They can be the difference between a successful…

  • How to Link Google Ads to Analytics and Why You Should Do It

    How to Link Google Ads to Analytics and Why You Should Do It

    How to Link Google Ads (AdWords) to Google Analytics and Why You Should Do It If you really want to…

  • What is a Squeeze page? And How to Make a Great One

    What is a Squeeze page? And How to Make a Great One

    Squeeze page? You can put all the effort (and money) in the world into getting people to your website, but…

  • AdWords Attribution Changes 2018: What You Need to Know

    AdWords Attribution Changes 2018: What You Need to Know

    AdWords Attribution: The word is out – apparently Google will stop supporting last click attribution. We’re not sure exactly when,…

  • Back to Basics: Landing Site Best Practice to Generate Leads

    Back to Basics: Landing Site Best Practice to Generate Leads

        Search the web and you will find 5,920,000 results for designing a good landing site People will always…

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