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Digital Marketing

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Digital Marketing

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Google Marketing Live 2025: Revolutionising Advertising with AI Innovations

Discover how AI innovations from Google Marketing Live 2025 are set to transform advertising with smarter, more effective marketing tools.
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May 23, 2025

Max Jones

I have many years of experience managing award-winning PPC campaigns across a range of industries and a passion for all things maths & tech.

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Adzooma: A Comprehensive Guide – Maximising Your Marketing Potential

Boost your digital marketing with Adzooma – automate tasks, track performance, and optimise campaigns for better results.
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May 23, 2025

Mark Pearsall-Hewes

I have enjoyed a varied career from toy testing to teaching in prisons, to working in a record shop & in music television. Whatever I have done, communication has been my core attribute.

Energetic team discussion to maximise conversions in digital marketing with strategic planning

Unlocking Success: How ⏲️ Max.Conv = Maximise Conversions in Digital Marketing

Maximise conversions in digital marketing with practical strategies to boost results through UX, analytics, and continuous improvement.
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May 22, 2025

Mark Lee

I have been working on PPC accounts for many years within agency environments so I love the thrill of getting to know new businesses, both big and small. I get a kick out of analysing data and methodically improving every aspect of an ad campaign, I love nothing more than making clients happy.

Laptop screen showing a digital marketing dashboard with performance charts, illustrating trends related to rising Google Ads costs.

Rising Google Ads Costs Offset By Improved Conversions

Rising Google Ads Costs in 2025 show a 13% CPC increase—yet improved conversion rates hint at smarter ad strategies driving better returns.
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May 21, 2025

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

Business team analysing results on a computer using the AI App That Everyone is Using in a high-tech office

What is the AI App That Everyone is Using in 2025?

Discover the AI app that everyone is using in 2025—boosting productivity, simplifying tasks, and reshaping how we engage with technology.
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May 21, 2025

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Man in a data-driven workspace using a laptop to understand what is PPC for small business and reviewing campaign analytics.

Understanding What is PPC for Small Business: A Comprehensive Guide to Boosting Your Online Presence

Discover what PPC for small business means, its benefits, and how to create a strategy that drives traffic and delivers measurable results.
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May 20, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A modern desk setup highlighting Enhanced Transparency Features with a laptop displaying analytics and digital marketing visuals.

Google Ads Unveils Enhanced Transparency Features for Advertisers

Discover Google’s new enhanced transparency features in Ads, boosting accountability and trust by showing who’s behind the ads you see.
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May 19, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

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Unlocking The Winning Edge: Essential Tips for Success in Digital Advertising

Discover top tips for success in digital advertising—boost performance, engage your audience, and stay ahead in the online landscape.
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May 19, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

Marketing team reviewing PPC analytics via Optymyzr during a strategy meeting

Unlocking Advertising Success with Optymyzr: A Comprehensive Guide for PPC Managers

Discover how Optymyzr can streamline PPC management, boost results, and save time—helping you get more from your advertising budget.
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May 18, 2025

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

Laptop displaying Google Ads interface with digital marketing charts, illustrating device targeting capabilities.

Google Ads Unveils Device Targeting for Enhanced Performance Max Campaigns

Google Ads now supports device targeting in PMax campaigns, helping advertisers optimise spend by tailoring ads to specific device types.
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May 17, 2025

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

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Partner with us and experience the PPC Geeks difference. We put you, the client, at the centre of all we do. We are client first, and client focused. We are your partner in success, and our testimonials speak for themselves.

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"We have been working with PPC Geeks for around 6 months and have found Mark and the team to be very impressive. Having worked with a few companies in this and similar sectors, I rate PPC Geeks as the strongest I have come across. They have taken time to understand our business, our market and competitors and supported us to devise a strategy to generate business. I value the expertise Mark and his team provide and trust them to make the best recommendations for the long-term."

~ Just Go, Alasdair Anderson

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