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Digital Marketing

Welcome to the PPC Geeks Blog! Here you will be able to find all of the amazing things we are doing for our clients in the PPC space.

From new and exciting updates on the major PPC platforms, through to new team members joining us and regular updates on all things you would expect from one of the world-leading Google ads agencies!

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Digital Marketing

Laptop screen showing a digital marketing dashboard with performance charts, illustrating trends related to rising Google Ads costs.

Rising Google Ads Costs Offset By Improved Conversions

Rising Google Ads Costs in 2025 show a 13% CPC increase—yet improved conversion rates hint at smarter ad strategies driving better returns.
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May 21, 2025

Lee Sinclair

With over 20 years of Personal and Executive Assistant experience I am here to tackle all things admin and support the team with their day-to-day needs.

Business team analysing results on a computer using the AI App That Everyone is Using in a high-tech office

What is the AI App That Everyone is Using in 2025?

Discover the AI app that everyone is using in 2025—boosting productivity, simplifying tasks, and reshaping how we engage with technology.
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May 21, 2025

Kate Graham

Kate has 10+ years’ experience driving high-quality and results-focused campaigns. Having an extensive background in all aspects of PPC and Paid Social marketing management.

Man in a data-driven workspace using a laptop to understand what is PPC for small business and reviewing campaign analytics.

Understanding What is PPC for Small Business: A Comprehensive Guide to Boosting Your Online Presence

Discover what PPC for small business means, its benefits, and how to create a strategy that drives traffic and delivers measurable results.
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May 20, 2025

Dan

Has worked on hundreds of Google Ads accounts over 15+ years in the industry. There is possibly no vertical that he hasn't helped his clients achieve success in.

A modern desk setup highlighting Enhanced Transparency Features with a laptop displaying analytics and digital marketing visuals.

Google Ads Unveils Enhanced Transparency Features for Advertisers

Discover Google’s new enhanced transparency features in Ads, boosting accountability and trust by showing who’s behind the ads you see.
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May 19, 2025

chris

Chris is a unique hybrid of business acumen, technical know-how and digital marketing acumen. The 'Geek' in PPC Geeks, academically Chris always was on the business side and went on to manage major software implementations before setting up his own digital marketing agency.

Team of digital marketers analysing campaign results on a laptop – Tips for Success in Digital Advertising

Unlocking The Winning Edge: Essential Tips for Success in Digital Advertising

Discover top tips for success in digital advertising—boost performance, engage your audience, and stay ahead in the online landscape.
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May 19, 2025

Amy

I have a huge interest in marketing and the ever-changing digital world. I’ve developed a wide range of skills and gained a great deal of experience in my role as Account Executive here at PPC Geeks.

Marketing team reviewing PPC analytics via Optymyzr during a strategy meeting

Unlocking Advertising Success with Optymyzr: A Comprehensive Guide for PPC Managers

Discover how Optymyzr can streamline PPC management, boost results, and save time—helping you get more from your advertising budget.
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May 18, 2025

Siobhain McConnell

Siobhain started her career in Software Engineering, diversifying her skillset to align with growing trends in Website Development and Internet Marketing. After spending a number of years in SEO consultancy, Siobhain is perfectly placed to translate technical data into language that empowers clients to make the best decisions for their business.

Laptop displaying Google Ads interface with digital marketing charts, illustrating device targeting capabilities.

Google Ads Unveils Device Targeting for Enhanced Performance Max Campaigns

Google Ads now supports device targeting in PMax campaigns, helping advertisers optimise spend by tailoring ads to specific device types.
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May 17, 2025

Sarah Stott

Sarah has a varied background with a degree in Politics, and significant experience in high level events management. This managerial experience transfer well to her role for the last 5 years in the Digital Marketing space.

Business team discussing strategies for navigating the PPC landscape in 2025

Mastering Success: Navigating the PPC Landscape in 2025

Discover key trends, AI tools, and strategies to thrive in the evolving PPC landscape in 2025. Stay ahead in paid advertising this year.
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May 17, 2025

Rory Bettany

Rory has worked with a variety of businesses in different industries around the world to deliver results based, data driven digital marketing strategies.

Team collaborating on Magento PPC strategies in a retail marketing environment

Mastering Magento PPC Strategies for UK Online Retailers: A Comprehensive Step-by-Step Approach

Boost your Magento store’s visibility and sales with expert Magento PPC strategies tailored for UK online retailers in this guide.
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May 15, 2025

Ollie and Poppy Martins

We have spent many years learning a deeper understanding of digital marketing and biscuit hustling. Our main focus these days is making sure that we know exactly where the treat jar is located.

Enhanced Image Optimisation visualised through a digital advertising wall showing various product campaigns.

Google Ads Unveils Enhanced Image Optimisation for Performance Max Campaigns

Enhanced Image Optimisation in PMax uses AI to auto-improve visuals, pulling from landing pages to boost ad performance.
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May 15, 2025

May Dayang

I am an expert administrative professional with a strong background in marketing. Exceptionally skilled in organizing, planning, and managing tasks

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